Which F1 team has started 2026 with the best sponsorship strategy?
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Which F1 team has started 2026 with the best sponsorship strategy?
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One month into the new year and Formula 1 has barely paused for breath on the commercial front.
At the time of recording, 34 partnerships had been announced - a rate of more than one per day. But which team has cut through the noise to make the best impression so far?
Cian and Tom review the sponsorship strategies of each team on the F1 grid and picks out the deals which have particularly caught the eye.
The team also look back over the shakedown in Barcelona and ask the all-important question: does it actually matter?
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