Couverture de What's The Point? - Discover Your Purpose

What's The Point? - Discover Your Purpose

What's The Point? - Discover Your Purpose

De : Bill Ellis; Brand Architect
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Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will be filled with learning, laughter, and inspiration which you can incorporate into clarifying your own purpose and moving closer to the success and fulfillment you desire. Listen and subscribe now so that you don't miss a single episode of awesomeness.2021 Bill Ellis Direction Economie Management et direction
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    Épisodes
    • 122. Ron Kmetovicz: What We Carry Forward About Money, Work and Independence
      Feb 18 2026

      In this episode of What's the Point?, Bill Ellis sits down with Ron Kmetovicz—engineer, entrepreneur, investor, and author of Ghost Money: The Pathway to Financial Independence.

      This conversation isn't about getting rich quickly. It's about what quietly sustains a life.

      Ron reflects on growing up in an entrepreneurial farm family in Pennsylvania, working in early Silicon Valley labs during major technological shifts, and building a career grounded in confidence rather than accumulation. He shares the philosophy behind "ghost money"—multiple revenue streams paired with minimal debt—and explains why independence matters more than image.

      From navigating the dot-com crash to thinking carefully about what he will (and won't) leave behind for future generations, Ron explores how money, discipline, inheritance, and physical vitality all intersect.

      This episode invites listeners to consider: Are you chasing money—or freedom? And what are you really passing forward?

      What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do.

      Connect with Bill:

      • bill@billellis.com
      • www.billellis.com
      • www.brandingforresults.com
      • IG - @wcellis
      • Facebook - @CoachBillEllis
      • Facebook - @bill.ellis
      • LinkedIn - linkedin.com/in/wcellis
      • Book: Women Who Won

      Links for This Episode:

      • Email ron@ghostmoneythebook.com
      • Website(s) http://www.ghostmoneythebook.com

      Quick Episode Summary:

      • 00:00 – Introduction: Money as independence, not just income
      • 02:00 – Early realization: personal responsibility in his twenties
      • 03:00 – Growing up on a Pennsylvania farm with entrepreneurial roots
      • 05:00 – From military service (father) to early cable television innovation
      • 08:00 – Aerospace vs. collaborative lab culture
      • 10:00 – Early investing and stock analysis in the 1970s
      • 12:30 – "Enough is enough": redefining financial goals
      • 14:00 – Debt as the true trap
      • 16:00 – Witnessing early internet and GPS development
      • 18:00 – Confidence from competence, not income
      • 20:00 – Why he never subscribed to 16-hour grind culture
      • 21:00 – Skill-building in the age of AI
      • 24:00 – Defining "Ghost Money"
      • 26:00 – A practical example: teaching a 16-year-old to build multiple revenue streams
      • 30:00 – Advertising, comparison, and financial traps
      • 34:00 – Three steps: enjoy your work, invest 20%, leave it alone
      • 36:00 – Emergency resilience and the danger of credit dependence
      • 38:00 – Physical independence and active aging
      • 41:00 – Writing the book as legacy for great-grandchildren
      • 44:00 – Surviving the dot-com crash
      • 45:00 – Why he won't leave lump-sum inheritances
      • 48:00 – Optimism with caution in relationships
      • 49:00 – Final advice: identify skill gaps and correct them
      • 50:00 – What's the point? "Work hard, play hard… and have a little ghost money."
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      51 min
    • 121. Remember You're Dying: Annie Dike on Change, Courage, and Finding Meaning Without Tidy Answers
      Feb 4 2026
      Welcome to What's the Point? — the show where we explore what shapes us, what changes us, and what gives our lives meaning over time. In this episode, I'm joined by Annie Dike — a writer whose life has moved through wildly different worlds: a complex early life in Clovis, New Mexico, a career in law, years living and working at sea, and a steady commitment to writing as a way of making sense of experience. Annie begins in Clovis — a place she once wanted to escape, but later came to appreciate for what it gave her: creativity, closeness with her brother, and a tough kind of resilience built in a childhood without many resources. She also talks about what it was like growing up between two very different environments after her parents divorced — traveling across the country to Alabama and experiencing how different landscapes, people, and family structures can expand your world. From there, Annie takes us into what she calls her "supposed to" track — the version of success built on prestige, degrees, salary, and stability. She pursued law largely because it felt like a parachute: a way to avoid the financial struggle she knew as a kid. And while she became successful on paper, she also became deeply unhappy — especially working defense for corporations and insurance companies. The more she sensed her work didn't align with her core, the harder it became to ignore. Annie also shares the personal side of that same season: marriage, divorce, and the quiet shame she carried as she tried to keep her life looking "fine" from the outside. But that divorce became a turning point — proof she could change something hard. And soon after, she faced the bigger question: if I can change this… can I change everything else that isn't working too? A major part of Annie's next chapter is Philip, her partner — someone who saw strengths in her that she couldn't see in herself. She describes imposter syndrome as a constant companion, yet also shows how trust and relationship can become a bridge to courage. Their sailing life becomes a living metaphor: night watches, shared responsibility, and the kind of communication that has to be honest because the stakes are real. Annie makes a powerful point: trust is built through communication — even the awkward, pride-challenging kind. We also talk about identity — how hard it is to answer "what do you do?" when your life doesn't fit a neat box. Annie's story is a reminder that purpose isn't always discovered in one dramatic moment. Sometimes it's built through reinvention: lawyer, cruiser, writer, speaker, and now novelist again — someone who keeps returning to the work of meaning through words. Toward the end, Annie reflects on what she hopes readers take from Clovis: a willingness to accept change, and deeper empathy for people different from us — including her brother's experience and the layers of struggle that can exist beneath the surface. And when I ask the question I ask every guest — "What's the point?" — Annie answers with a line that lands like a bell: "Remember you're dying." Not as darkness, but as permission: take the risk, be brave, do the thing, and live awake. Connect with Bill: bill@billellis.com www.billellis.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisFacebook - @bill.ellis LinkedIn - linkedin.com/in/wcellisBook: Women Who Won Contact Info: Email annie@anniedikeauthor.com Website(s) http://www.anniedikeauthor.com SOCIAL MEDIA INFO: Facebook https://www.facebook.com/anniedike.author Instagram https://www.instagram.com/anniedikeauthor/ YouTube https://www.youtube.com/@AnnieDikeAuthor Author's chapter by chapter reading of Clovis BOOK Clovis https://www.amazon.com/Clovis-Annie-Dike/dp/B0FPMFZD66/ref=tmm_pap_swatch_0 Quick Episode Summary: 00:00 – Welcome + who Annie Dike is (writer, law, life at sea)01:00 – Clovis, New Mexico: childhood, poverty, creativity, family03:10 – Parents divorced + traveling between New Mexico and Alabama05:00 – Annie's dad: bull riding, cowboy life, resilience + humor08:40 – "Get out of Clovis": school, achievement, pressure, exhaustion10:00 – Choosing law on the "supposed to" track (money, stability)12:00 – Practicing defense law + the work not feeling right13:00 – Marriage, divorce, and keeping it quiet out of fear14:10 – Realizing divorce was possible… and work might need to change too17:00 – Leaving the firm: fear, freedom, and starting over20:20 – Identity shift: "What do you do?" vs "Who are you?"21:40 – Imposter syndrome + Philip seeing strengths she can't see23:10 – Agreeing to sail around the world + becoming a strong "cruiser"25:00 – Cruisers vs sailors (what that really means)26:40 – Trust on a boat: night shifts, responsibility, judgment calls27:40 – Communication as the foundation of trust29:30 – Redefining success + "enough" + becoming a sailing writer33:00 – New chapter: selling the boat, travel, writing novels34...
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      49 min
    • 120. Building Something That Holds: Loryn and Edo Nalic on Partnership, Perseverance, and Belonging from Balkan Treat Box
      Jan 28 2026
      In this episode of What's The Point?, I sit down with Loryn Nalic and Edo Nalic, partners in life and work and the force behind Balkan Treat Box, Telva, and the Ridge Room in St. Louis. Their story isn't just about building award-winning restaurants. It's about displacement, resilience, trust, and what happens when two people commit to solving problems together instead of letting adversity define them. Edo shares what it was like growing up in Bosnia during war, fleeing to Germany, living with uncertainty, and eventually coming to the United States alone. Loryn reflects on a very different upbringing—rooted in St. Louis, shaped by family, responsibility, and a lifelong relationship with food that began as a way to bring people together. Their paths couldn't have looked more different, yet they converged through shared struggle and mutual empathy. Their relationship began not with certainty, but with necessity and trust—formed during a period marked by financial stress, immigration challenges, and responsibility to family. Over time, that trust deepened into partnership. Together they navigated economic collapse, job changes, parenting, and the bold decision to build something of their own without guarantees. The idea for Balkan Treat Box came from honoring roots while creating something new—food that reflected the Balkan region's shared history rather than a single identity. What followed was anything but easy: a failed food-truck build, years of delay, advice from nearly everyone to give up, and the decision to keep going anyway. Through persistence, word-of-mouth, and genuine connection with customers, the truck slowly transformed into something people sought out—and talked about. From there came a brick-and-mortar restaurant, the challenge of the pandemic, the humility of learning from peers, and the commitment to quality and community over convenience. Their growth continued through collaboration—within the St. Louis restaurant community, with local partners, and eventually through opportunities like serving at CITYPARK for St. Louis City SC. Throughout the conversation, one theme keeps surfacing: belonging. Whether through food, family, or shared experience, Loryn and Edo have built places where people feel welcome, seen, and connected. Their story is a reminder that meaning often comes from consistency, partnership, and choosing to keep building—even when the outcome isn't guaranteed. What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters – their purpose. Each episode explores what motivates them and how they find meaning in what they do. Connect with Bill: bill@billellis.com www.billellis.comwww.brandingforresults.comIG - @wcellisFacebook - @CoachBillEllisFacebook - @bill.ellis LinkedIn - linkedin.com/in/wcellisBook: Women Who Won Links for This Episode: Website: balkantreatbox.com Email: Loryn Nalic - loryn@balkantreatbox.comEdo Nalic - edo@balkantreatbox.comPhone - Balkan Treat Box 314-733-5700Address - 8103 Big Bend Blvd, Webster Groves, MO 63119 SOCIAL MEDIA: Instagram: @‌balkantreatbox@‌lorynnalic@‌telvastl@‌ridgeroom Facebook: https://www.facebook.com/balkantreatboxORDER VIA GOLDBELLY:www.goldbelly.com/balkan-treat-box Quick Episode Summary: 00:00 – Welcome + Introducing Loryn and Edo Nalic01:00 – Edo's childhood in Bosnia and displacement during war02:50 – Deportation, uncertainty, and starting again03:15 – Loryn's upbringing in St. Louis and early connection to food05:10 – Cooking as care, connection, and identity05:50 – Being a single parent and working through instability06:40 – How Loryn and Edo first met08:30 – Guarded trust and early impressions10:30 – Empathy, shared struggle, and partnership12:10 – Deportation notice and life-altering decisions14:10 – Choosing to trust each other16:30 – Building a relationship through adversity18:40 – Economic collapse and job transitions19:50 – The idea of building something of their own21:30 – Choosing Balkan food as a shared identity23:20 – Traveling to Bosnia for inspiration26:00 – Understanding culture, food, and shared roots29:00 – The food truck dream and devastating setbacks30:45 – Almost giving up33:20 – Community stepping in to help34:20 – Learning how to sell, explain, and connect36:30 – Word-of-mouth growth and pride in the work38:10 – Opening a brick-and-mortar restaurant42:50 – Navigating the pandemic together47:30 – Collaboration within the restaurant community49:20 – CITYPARK and being part of St. Louis history52:00 – Telva and the evolution of their vision55:20 – How they balance each other as partners59:00 – What makes their partnership work01:03:35 – Loryn answers: "What's the point?"01:05:00 – Edo answers: "What's the point?"01:06:40 – Closing reflections
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      1 h et 8 min
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