In this episode of What’s Missing in Marketing Today, I sit down with Chris Reeve — a creator and strategist with over a decade in social media — to unpack what actually works in marketing in 2025.We cover:• Why 99% of content fails to connect• How to create emotion-driven storytelling that builds trust• The real role of AI in content and brand strategy• How to scale video without losing authenticityIf you’ve ever wondered how to turn attention into trust and trust into sales, this conversation will change how you see marketing.🔥 New episodes drop every Monday! 🎧 Listen on Spotify | Apple | YouTube🧠 Hosted by Carlton Follow for weekly insights on what’s really missing in marketing today.

Welcome to What Is Missing in Marketing Today: Live — where we dig into what actually moves the needle in modern marketing.This live workshop, recorded in 2023, breaks down the fundamentals of video strategy, confidence on camera, and content creation that still matter today — and will be even more important in 2026.🎙️ In this live session, we cover:Why video remains the most powerful tool for connection and trustHow to overcome the fear of being on cameraCreating content that builds personality and emotional connectionThe difference between documenting and creatingHow to adapt your message across LinkedIn, TikTok, YouTube, and InstagramWhy consistency matters more than perfectionTurning one video into a full content strategyHow emotion drives business decisions and repeat clientsThe power of showing up and becoming front-of-mind in your industryBuilding confidence, clarity, and communication through video🎥 Whether you’re a business owner, marketer, or creative, this workshop will help you understand why video marketing isn’t about production value — it’s about purpose, people, and consistency.💡 This is part of the What Is Missing in Marketing Today: Live series — recorded sessions, real conversations, and raw learning moments we’ll be expanding into live events in 2026.🎧 Subscribe and join the movement to bring real storytelling back to marketing.0:00 – 1:04 | Intro – Welcome to the Live WorkshopSetting the scene: what today’s session covers and why video still matters in 2025.1:05 – 5:22 | Why Video Still WorksHow storytelling, emotion, and visibility drive connection and trust in business.5:23 – 10:08 | Confidence on CameraPractical ways to overcome fear, hesitation, and the “I hate being on camera” mindset.10:09 – 15:37 | Creating vs DocumentingWhy authenticity wins over perfection and how to simplify your content strategy.15:38 – 21:25 | Where to Post & How to AdaptBreaking down LinkedIn, TikTok, YouTube, and Instagram — where your content performs best.21:26 – 27:44 | Finding Your MessageHow to identify what you actually stand for and communicate it clearly through video.27:45 – 33:32 | The Power of EmotionWhy emotion drives decisions and how to capture genuine human reactions on camera.33:33 – 39:40 | Structure & Scripting TipsHow to outline your videos without sounding scripted — frameworks that work.39:41 – 45:08 | Consistency Over PerfectionWhy showing up beats over-planning, and how consistency compounds audience trust.45:09 – 51:27 | Real-World Examples & StrategyCase studies from clients and creators applying these principles in 2023–2025.51:28 – 57:10 | Building Confidence Through RepetitionUsing regular filming to strengthen clarity, delivery, and natural communication.57:11 – 1:03:06 | Turning One Video into ManyRepurposing content across platforms and scaling your message efficiently.1:03:07 – 1:08:42 | AI, Tools & the Future of ContentHow AI assists creative processes without replacing authenticity and human voice.1:08:43 – 1:13:57 | Live Q&A HighlightsReal audience questions about strategy, confidence, and measuring ROI from video.1:13:58 – 1:18:00 | Outro & What’s NextWrapping up: key takeaways, gratitude to attendees, and a preview of What Is Missing in Marketing Today: Live 2026. #WhatIsMissingInMarketingToday #VideoMarketing #ContentStrategy #PersonalBrand #Storytelling #MarketingWorkshop #LiveEvent #Filmmaking #Marketing2025 #BusinessGrowth #ConfidenceOnCamerab

In this episode of What Is Missing in Marketing Today, I sit down with Phil Beastall — filmmaker and director behind Love Is a Gift and the Lewis Capaldi Someone You Loved music video.We dive deep into how emotion, authenticity, and storytelling still outperform algorithms — even in the age of AI.🎙️ In this episode:Phil’s journey from the creative industry into video productionThe making of Love Is a Gift — a £50 film that reached over 50 million viewersDirecting Lewis Capaldi’s Someone You Loved and shaping its emotional impactHow to create emotionally resonant content that cuts through AI noiseBalancing data, creativity, and human connection in modern marketingLessons from viral campaigns and how to stay authentic at scaleWhy forgiveness over permission matters when capturing real emotion on cameraWhat the future of storytelling and video marketing looks like in 2025If you’re a marketer, creative, or filmmaker, this episode will remind you what’s truly missing in marketing today — heart, story, and purpose.🎧 The full episode is live now!👉 Subscribe for weekly conversations on creativity, storytelling, and marketing that actually connect.#WhatIsMissingInMarketingToday #PhilBeastall #VideoMarketing #Storytelling #LoveIsAGift #LewisCapaldi #Filmmaking #CreativeIndustry #AIandCreativity #MarketingPodcast

In this episode of This Week in Marketing Today, we explore how AI, video marketing, and event strategy are reshaping the creative industry in 2025.Host Oliver joins the show to discuss the power of niching down, how the events industry bounced back post-COVID, and why human connection still beats automation — even in the AI era.

🎯 You’ll Learn:How to pick a profitable niche in video or events

Why hybrid events and live experiences are back stronger than ever

How AI is transforming video production and event logistics

The emotional side of video storytelling (and how to capture it)Speed-to-market strategies for post-event content

How to price your creative services based on value, not time

The discipline and mindset needed to push through tough seasons

Outbound marketing and cold outreach tips for creatives🎧

Perfect for:Videographers, event marketers, creative founders, and entrepreneurs looking to grow a human-centered brand in the age of AI.

👉 Subscribe for more weekly insights on creative business, video strategy, and marketing that actually works.

0:00 – 0:25 Intro – Welcome back! Kicking off this week’s episode on video, events, and niching0:26 – 2:10 Niching Down – Why picking a specific niche helps you scale faster and build authority2:11 – 4:40 COVID & Events – How the events industry was hit, adapted, and came back stronger4:41 – 5:45 AI & Human Connection – Why events and real-life experiences still matter in an AI world5:46 – 8:10 AI’s Impact on Video – Where automation helps (and where it can’t replace humans)8:11 – 11:11 Hybrid Events – The continued power of hybrid experiences and global reach11:12 – 13:30 Event Marketing Mistakes – What marketers get wrong and how to fix bottlenecks13:31 – 15:36 Emotional Storytelling – How to capture real emotion and authenticity on video15:37 – 20:08 Discipline & Mindset – How to stay focused, avoid burnout, and build creative endurance20:09 – 23:00 ROI & Value Pricing – Selling outcomes, not hours, and proving video’s real value23:01 – 26:19 Client Value & Saying No – Why turning down the wrong clients can grow your business26:20 – 31:10 Marketing Strategy – Outbound vs inbound, and why cold outreach still works31:11 – 37:13 Cold Outreach Tips – Handling rejection, scaling volume, and playing the long game37:14 – 41:09 Behind the Scenes – Filming BTS content without disrupting your client’s experience41:10 – 48:23 Scaling & Founder-Led Brands – Transitioning from solo founder to scalable systems48:24 – 50:10 Advice to My Younger Self – The truth about business: harder than you think, but worth it50:11 – 50:44 Outro – Final thoughts, thanks for tuning in, and don’t forget to subscribe! #VideoMarketing #EventMarketing #AIandMarketing #CreativeBusiness #Podcast #MarketingToday #NichingDown #HumanConnection #HybridEvents #CreativeEntrepreneur

What really makes marketing work?In this episode, we explore the psychology behind better marketing — the human side of what drives trust, emotion, and authentic connection. From understanding buyer behavior to mastering emotional intelligence, this conversation reveals why the best marketing starts with empathy, self-awareness, and genuine value.You’ll learn how to:Build trust and connection in your sales and marketingUse emotional intelligence to improve customer relationshipsUnderstand buyer psychology and decision-makingCreate authentic, human-centered marketing that stands outDevelop the mindset and resilience every entrepreneur needsTurn self-awareness into business growthWhether you’re a founder, marketer, or leader, this episode will help you see marketing through a deeper, more human lens.🎙️ Listen now to rethink how you build trust, communicate value, and connect with your audience.

Discover what’s missing in modern marketing and how AI can fix it.In What Is Missing in Marketing LIVE, we explore how to use ChatGPT 5, Opus Clips, and Whisper AI to create better content, build your brand, and stay ahead of digital trends in 2025.You’ll learn how to:Use ChatGPT for social media and content creationBuild confidence on camera and connect authenticallyStreamline your AI content workflowUnderstand how AI impacts marketing strategy💡 Ideal for creators, small businesses, and marketers looking to modernize their workflow.📅 Recorded live as part of the What Is Missing in Marketing 2025 series.🔗 Tools mentioned: ChatGPT 5 | Opus Clips | Whisper AI👉 Subscribe for more workshops on AI, creativity, and content strategy.0:00 – 0:44 Welcome Back & Audience Q&A0:44 – 1:46 Building Confidence on Camera1:46 – 3:00 Overcoming Fear & Starting Content Creation3:00 – 4:20 Mindset Shifts: Confidence, Value & Storytelling4:20 – 5:20 Sharing Knowledge & Building Authority5:20 – 6:17 Leading with Credibility & Trust6:17 – 7:20 Introduction to ChatGPT & AI in Content Creation7:20 – 8:40 Using ChatGPT for Social Media & Posts8:40 – 10:00 Prompt Writing: Tone, Detail & Authenticity10:00 – 11:20 Cognitive Creativity: AI as a Thinking Partner11:20 – 12:40 Hands-On ChatGPT Demo & Live Example12:40 – 14:00 ChatGPT Plus vs. Free Version Explained14:00 – 15:30 Uploading Files & Using Transcripts with AI15:30 – 17:10 Extracting Podcast Highlights with ChatGPT17:10 – 18:40 Creating Shortform Clips with Opus Clips18:40 – 20:30 Editing, Brand Settings & Caption Optimization20:30 – 22:00 Short vs. Long Form Video Strategy22:00 – 23:40 The Omnipresence Marketing Principle23:40 – 25:30 Consistency, Frequency & Confidence Online25:30 – 27:00 Using AI for Image Generation & Branding27:00 – 28:45 How to Prompt for Logos & Visuals28:45 – 30:30 AI vs. Human Creativity: The Ethical Debate30:30 – 32:15 The Future of Generative AI in Marketing32:15 – 34:10 Building a Marketing Funnel with AI Content34:10 – 36:00 Content Pillars, Campaigns & Sales Strategy36:00 – 38:00 Timing, Scheduling & Batching Your Content38:00 – 40:00 Real-World ROI & Measuring Marketing Impact40:00 – 42:00 The Role of Authenticity in AI Content42:00 – 44:00 Why Consistency Beats Perfection44:00 – 46:00 AI for Productivity: Tools Beyond ChatGPT46:00 – 48:00 AI Image & Video Tools (Opus, Whisper, Others)48:00 – 50:00 Human Connection in the Age of AI50:00 – 52:00 Social Media Algorithms & Content Longevity52:00 – 54:00 Marketing in 3-Month Cycles (Pillar Strategy)54:00 – 56:00 Building Awareness, Consideration & Trust56:00 – 58:00 From Views to Value: Turning Content into Sales58:00 – 1:00:00 Consistency, Momentum & Marketing Habits1:00:00 – 1:03:00 Q&A: Real Challenges in AI Marketing1:03:00 – 1:05:30 Final Advice: Focus, Simplify & Take Action1:05:30 – 1:06:39 Closing Remarks & Thank You

This episode of What’s Missing in Marketing Today features Sara, who shares how confidence in marketing, authenticity, and personal branding tips can help professionals stand out.We discuss the growing role of AI in marketing, with tools like ChatGPT for marketing and Canva marketing tools, alongside the power of business storytelling and photography for business. Sara highlights why headshots for personal branding matter, how to overcome fear in business, and why in-person events marketing remains key in 2025.Packed with insights on entrepreneur mindset, consistency in marketing, and authentic leadership, this conversation is a must-listen for anyone ready to build visibility with confidence.

Explore what’s missing in marketing today. Learn how websites, AI, and consistency shape modern marketing challenges for small businesses.📄 Show NotesIn this episode, we unpack what’s missing in marketing today and why so many businesses are struggling to stand out. From modern marketing challenges to the importance of websites for business, we reveal strategies to build credibility, consistency, and long-term success.Here’s what you’ll learn:Why consistency is missing in marketing todayHow to boost website credibility in marketingSmall business marketing strategies that work in 2025The biggest modern marketing challenges for small businessesHow AI is changing marketing strategies in 2025Why your website is still your most powerful tool👉 If you’re ready to cut through the noise and strengthen your marketing, this episode is packed with insights you can act on right away.