What makes a Dutch venture in the US successful?
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What makes a Dutch venture in the US successful?
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Most entrepreneurs are aware of the cultural differences between the US and the Netherlands - but how do these cultural differences affect business? Most entrepreneurs find out when their potential customers or investors stop paying attention 5 minutes into your presentation, or when American new hires leave the company sooner than expected. Just some small differences in communication that have a huge impact………
In this episode of The Dutch American Connection podcast, I have a conversation with Floor Bergshoeff of TABS about the year-long research project she did on Dutch Ventures in the US (DIVTUS). Floor describes what makes a Dutch venture in the US successful, including how to pitch to your American partner or investor, how Dutch and American marketing strategies differ and the secret to managing US employees - to name a few of the many tips and tricks shared in this podcast.
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