Couverture de What They Don’t Want You to Know Decoding the Supplement Industry

What They Don’t Want You to Know Decoding the Supplement Industry

What They Don’t Want You to Know Decoding the Supplement Industry

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 If you would like to try the Formula IQ difference, my favorite RCP supplements ie: Beef liver, Adrenal cocktail, cod liver, etc. click here Be sure to use “Welcome10off” for 10% off your first order Dr. Joel Rosen: Hello, everyone and welcome back to another edition of your adrenal fix where we teach exhausted and burnt-out adults the truth about their health so that they can get their health back quickly. And what a pleasure it is to be joined with Mike Casey. He is a multi-dimensional entrepreneur and the CEO and founder of Formula IQ, a Health Solutions leader and accelerator with a focus on expanding the boundaries of health through aligning partnered brands and products. Mike rose to become a prominent leader in the integrative health space, through his early years in the Health Solutions, supplement manufacturing, and disruptive marketing and technology industries. After assisting several health solutions, and disruptive tech companies accelerating from early stages to millions in sales, and after realizing the fundamental need for specialized attention and creativity in unifying brands, marketing, and product creations to the health solution front, Mike created what is now Formula IQ in 2013. Mike, we could go on, but I want to get to the meat and potatoes today. So thank you so much for joining me. Mike Casey: It’s my pleasure to be here. Thanks for having me. Dr. Joel Rosen: Yes, absolutely. So what we always like to get insight with our guests, Mike is how they got into the area that they got into in the health and wellness space. And being a disrupter and having this supplement company, tell me a little bit about your journey, and maybe your health background or any challenges that you might have been dealing with for you to ultimately get to the position that you’re in today. Mike Casey: Sure, absolutely. You know, it’s funny, I used to tell this story in a different way of how I got into this space, we all have our own unique way of what prompted us to be in this industry. You know, I used to tell people that I have an athletic background, and I do I’m still a competitive athlete now. And that led me to supplements and wanting to work in the industry in the space. But, you know, as I’ve dug deeper over the years, I’ve gotten older and more perspective on things, I actually realized that you know, it was more of my upbringing, it was more of my, my teenage years as a child, you know, we were fed extremely unhealthy stuff. We had no idea at the time, you know, you know, I’m like I said, a competitive athlete now. But I was an extremely overweight child. And as I was coming up, my father had heart problems. He had a heart attack at a very early age. My mom also struggled with many different disorders and things as we were coming up. And the real answer to the question is, have we had all the money in the world as a family, but we had no answers? My dad had all the top procedures done and still had no answers, you know, being in his early 40s, and having to have a triple bypass on his heart, and not knowing why failed solutions for health for my mother, you know, it just led me to, to know that there had to be a different way, there had to be a better way. So I set out in my late teens actually knowing that I wanted to do something in the integrative health space, which is rare for people to know that his young age, but I was certain and so I dove in headfirst and began studying human nutrition food sciences and supplements just caught my interest because, to me, they created a bridge of health that was there for people who didn’t currently have it before. Dr. Joel Rosen: Awesome, awesome story. So yeah, not to not to discount the fact that you knew at such an early age, and that was as a response to just what your family members had been going through? Mike Casey: Yeah, no, it was, it was realizing that you know, my father was one of the earliest people, he was one of the first patients to ever have robotic bypass surgery done. So you know, we had access to some of the greatest techniques, some of the greatest advancements out there. But, you know, looking back, I realized that the one thing that we never got, right was the nutrition, we never got the diet, right? And ironically enough, I tell this, this story, you know, here and there now, but my parents, my family were anti supplements, for some reason, they, they just, they classified them as bad they classified them as something that you shouldn’t do is dangerous. You know, I remember in my early teenage years, I got grounded for having protein powder. So if that tells you how anti-supplement they were, and it was, it was just a fact that they didn’t understand what they were utilized for. So it forced me to want to know why I needed answers. And the traditional medical system didn’t have them. So, you know, I knew that there was validity in the traditional medical system. But something was ...
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