What Makes a Challenger Brand?
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What Makes a Challenger Brand?
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In this first solo episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh breaks down what a challenger brand actually is and why most brands get it wrong.
It’s a short, honest look at the mindset that separates real challengers from the ones who only use the word in their pitch deck.
Simon shares the core truths he’s seen across the industry, the common traps founders fall into, and a simple definition of challenger behaviour that sets the foundation for the whole show.
If you found this useful, please share it with someone building a food or drink brand who’d get value from it.
You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMighty
And if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.
Thanks for listening. See you next time
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