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What If Your Why Outgrows Your Plan

What If Your Why Outgrows Your Plan

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I share how my reason for becoming an entrepreneur starts with the need for freedom as a single mum and shifts over time into creativity, legacy and impact. Along the way I talk honestly about COVID, loss, rebuilding slowly and the moment I realise I have already built a brand before.

• my original why rooted in being present for my son and choosing my own hours
• the reality of juggling work and parenting even with support
• my background as a performer and what self-employment teaches you
• how COVID forces a pivot away from events
• unexpected skills gained through years in my dad’s company
• stepping back after losing my dad and returning at my own pace
• my why evolving into creativity, legacy and client impact
• remembering past wins when confidence dips
Ask yourself what is my why and see if it’s changed, see if it’s evolved.


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