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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills and Rachel Wheatley delve into the role of a fractional CMO, emphasizing the importance of strategic marketing leadership in transforming organizations. They discuss building marketing capability at three levels, aligning organizational culture with customer centricity, and the significance of customer journey mapping. The conversation highlights the need for marketing to be viewed as an investment rather than a cost center, and the use of strategic tools to guide effective marketing practices. Ultimately, they stress the importance of understanding customer needs and positioning to drive business success.

Special Guest

Rachael Wheatley, Fractional CMO

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Learn more in our article: What Does a Fractional CMO Do?

Key Takeaways

• A fractional CMO transforms reactive marketing into strategic growth.
• Marketing capability works at team, cross-functional, and organizational levels.
• Organizational culture must align with customer needs for success.
• Workshops can help align different functions around the customer journey.
• Mapping the customer journey is essential for improving customer experience.
• Marketing should be seen as an investment, not a cost center.
• SWOT analysis is often misused; it should include external factors.
• Customer journey mapping is frequently overlooked in organizations.
• Understanding customer needs is crucial for effective positioning.
• Strategic tools can help break bad marketing habits.

Sound Bites

"What does a fractional CMO actually do?"
"Workshops can align different functions."
"SWOT is often used badly."

Contact VCMO

• Connect with the host on LinkedIn
• Watch the Episodes on YouTube
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.