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What Are You Willing to Throw Your Life Away On?

What Are You Willing to Throw Your Life Away On?

De : andrew reed & the liberation
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 This question cuts straight to the heart of Life… and this series of messages goes, perhaps, as DEEP and Intelligently as possible into the Experience of Life and offers PROFOUND insight gained from a journey that has been EPIC in worldly terms, but is also littered with catastrophic losses almost unimaginable. Set in an array of settings ranging from intimate talks in the Awakened Forest to national conferences, concerts, broadcasts and various public events over the years, Andrew shares a challenges people to learn to truly live, and even embrace the struggles and heartaches along the way…and somehow reconcile and integrate the Day and Night, Pleasure and Suffering… Andrew Reed is a True Outlier… Andrew has gone about as DEEP as possible, through personal will, as well as through “events” into the PROFOUND of the Experience of Life. He has accomplished much in worldly terms and in a number of fields, including music, the arts, healthcare, business, wilderness adventurer, scientific research, Alaskan commercial fishermen, consultant/teacher to over 10,000 CEOs and executives, etc. But his life is also littered with almost every catastrophic loss imaginable from the loss of 2 children in accidents, loss of health, loss of a few fortunes, loss of wives & loves, and loss through natural disasters of hurricanes and forest fires. Add in - bear attacks, gunshot fragments in his head, being swept overboard a few times nearly drowning, escaping from fires nearly killing him, having multiple breakdowns and such add to the color to the philosophical topics and practical, pragmatic advice shared… He has been described as a creative rarely seen, with accomplishments in music and the arts as well as being an expert on creating and operating World-Class organizations. He is also a songwriter and super guitarist under Universal/Virgin Music Groups and WorldSound with an international fanbase accounting for 90% outside of the US. He is the principal of Multi-View Incorporated family of companies which benchmarks and consults with over 1,300 companies, primarily in the United States.Multi-View Incorporated Développement personnel Philosophie Réussite personnelle Sciences sociales
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  • Ep. 25: The Music Business... A Few Considered Opinions

    Ep. 25: The Music Business... A Few Considered Opinions
    Feb 13 2026

    In this interview episode, Andrew offers a clear-eyed look at the Music Business—not as mythology, but as lived reality. He explains why constraints (time, money, energy) often fuel creativity rather than restrict it, and why the most talented people are those who can take a small seed and make it grow! Andrew draws a sharp distinction between Art and Entertainment, stating that sometimes artists must eventually choose which path they’re willing to walk—and accept the consequences.

    The conversation turns practical as Andrew discusses the role of the Music Manager, the danger of image over substance, and why results—not appearance—are the only honest measure of competence. The throughline is simple and uncompromising: creativity, integrity, and intelligence matter more than excess, hype, or unlimited resources.


    Chapter Markers

    (00:00) Intro

    (01:04) The Interview Context — Sedgwick Studios, art vs. entertainment

    (02:00) The Music Business Reality — “Flakes, fruitcakes, and vultures”

    (03:02) Art vs. Entertainment — Depth vs. pleasing the masses

    (04:12) The Trap of Success — Money, expectation, and creative risk

    (05:11) Authenticity — Creating beyond opinion and commercial appeal

    (06:16) What a Manager Actually Is — Allocation of assets, ROI

    (07:39) Image vs. Reality — Looking successful vs. being successful

    (09:08) Outliers & Integrity — Modeling the 90th percentile

    (10:56) Constraints as Fuel — Time, money, and the human experience

    (11:57) Half the Time Rule — Pressure that sharpens thinking

    (13:38) Sleep & the Brain — Letting problems sort themselves

    (15:08) Budget Balance — Enough time vs. too much

    (16:22) Talent Test — Who can grow a small seed

    (17:25) “If Only” Thinking — Why some people never grow

    (18:26) Close — Final thanks


    Song: Twisted World - andrew reed & the liberation

    Album: As a Bird of the Air… (Trilogy I Album 1)

    Social Media Links


    www.mvi.life

    Official Website: www.AndrewReedMusic.com

    Facebook: @andrewreedandtheliberation

    X: @AndrewReedMusic

    Instagram: @AndrewReedMusic

    Spotify: https://open.spotify.com/artist/2Lx7DnbB5qyt7uwV8yeHwE

    Youtube Channel: @andrewreedtheliberation

    MVI Phone #: (828) 698-5885

    Click here to view the episode transcript.

    Watch out for the next message, every two weeks on Fridays @ 7:01am (EST)!


    “People can't give what they don't have.”
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    19 min
  • Ep. 24: Ditch the Pick! Guitar Technique and Insights!

    Ep. 24: Ditch the Pick! Guitar Technique and Insights!
    Jan 30 2026

    Ditch the Pick!

    Andrew walks through insights gained over many years of playing the guitar and making music. He discusses the fingers as natural extensions (modified with acrylics) and the use of a “plectrum” (pick) as well as how a person’s playing, techniques and style change over time. He shares how one gains experience from “adapting around injuries”, with sometimes customizing instruments (often even shaving a Les Paul neck or any instrument) to get the feel right for you. Andrew has suffered loss of use of BOTH arms and hands, one from an accident and another from a physician's error! He worked like CRAZY to “rehabilitate” them back into top playing form… and he plays BETTER NOW, after the injuries, by developing a higher consciousness of his body and his instruments.

    The theme: there’s no rule book—style emerges from your body, history of playing, and relationship with each guitar. Let your technique, instrument choices, and touch evolve—because no two notes (or players) are alike!


    Chapter Markers

    (00:00) Intro

    (02:10) Ditch the Pick — Nails as “natural extensions,” new possibilities

    (03:07) Adapt & Overcome — Injuries → rehab → evolving technique

    (03:47) Tools & Tradeoffs — Two fingers, plunkiness, pinches, flesh–string mix

    (05:29) Evolving Your Own Way — Style from body/history/feel

    (06:34) No Rule Book — No two people (or notes) are alike

    (08:40) “No Bad Notes” — Choose instruments that fit; customize necks

    (09:28) Instruments as Friends — Bonding with specific guitars

    (10:03) After the Fires — Treasuring instruments post-loss

    (12:01) Let It Flow — Play what emerges; “beyond command”

    (13:12) Close — Thanks and sign-off


    Song: Twisted World - andrew reed & the liberation

    Album: As a Bird of the Air… (Trilogy I Album 1)

    Social Media Links


    www.mvi.life

    Official Website: www.AndrewReedMusic.com

    Facebook: @andrewreedandtheliberation

    X: @AndrewReedMusic

    Instagram: @AndrewReedMusic

    Spotify: https://open.spotify.com/artist/2Lx7DnbB5qyt7uwV8yeHwE

    Youtube Channel: @andrewreedtheliberation

    MVI Phone #: (828) 698-5885

    Click here to view the episode transcript.

    Watch out for the next message, every two weeks on Fridays @ 7:01am (EST)!


    “You evolve your own way. There’s no rule book… about how to make music or how to play an instrument.”
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    14 min
  • Ep. 23: Quality, Leadership, and Personal Growth Interviewed by Chris Comeaux

    Ep. 23: Quality, Leadership, and Personal Growth Interviewed by Chris Comeaux
    Dec 19 2025

    In close collaboration with Jeff Haffner, Chris Comeaux, and Teleios Studios

    Quality FIRST and ALWAYS! Stunning Economics follow. In a fast-moving crossover with Chris Comeaux and TCNTalks, Andrew, in his direct manner, affirm that Quality Comes from Within, separates Good from Bad Profits, and ties Margin to structure, intense training, and a complete COMMITMENT to Quality! They cover some of the basics of The Model (Perfect Phones, Perfect Visits + Perfect Documentation), System7, the utter importance of Benchmarking, and why great Leaders reconcile art + science. Stories range from Andrew recruiting Chris to Hendersonville to Green-Beret-influenced discipline from meetings at the Japan-House, with a simple refrain: Our lives (and organizations) don’t just happen—they flow out of us.


    Chapter Markers
    (00:00) Why This Series

    (03:10) Meet the Host & Guest — Chris Comeaux introduces Andrew; bio & backstory

    (12:39) Margin vs. Quality — Good profits vs. bad profits; intention over spend

    (15:15) Quality From Within — J-House, Special Forces influence, phones within three rings

    (17:26) Define Bad Profits — Slashed training, squeezed quality, sustainable standards

    (19:55) Beyond Budgets — Percent-based models that flex with volume and revenue

    (24:50) System7 & People Dev — Train to the system; art + science in care delivery

    (30:24) Model the Masters — Copy great teachers; humility to adapt practices

    (33:28) Teaching With Edge — “Perfect Visit” certification; standards with heart

    (41:20) Perfect Phones Matter — Two hours → big lift; win trust on first contact

    (46:28) Deming + Drucker — Systems and mission; both/and thinking

    (50:28) Final Counsel — Mirror, truth, and numbers as tools; close & bookmark


    TCNtalks Video Link
    https://youtu.be/CpHQWpPsdmc?si=XzeDED214--oezTq

    Anatomy Of Leadership Video Link
    https://youtu.be/k6RUs8QII94?si=m4aqTcG0LZwE4Xlx


    Song: Twisted World - andrew reed & the liberation

    Album: As a Bird of the Air… (Trilogy I Album 1)

    Social Media Links


    www.mvi.life

    Official Website: www.AndrewReedMusic.com

    Facebook: @andrewreedandtheliberation

    X: @AndrewReedMusic

    Instagram: @AndrewReedMusic

    Spotify: https://open.spotify.com/artist/2Lx7DnbB5qyt7uwV8yeHwE

    Youtube Channel: @andrewreedtheliberation

    MVI Phone #: (828) 698-5885

    Click here to view the episode transcript.

    Watch out for the next message, every two weeks on Fridays @ 7:01am (EST)!

    “Quality comes from within. Our lives don’t just happen. They flow out of us.”
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    1 h
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