I’m joined by Orly Zeewy, author, brand strategist, and the woman who makes fuzzy clear. If you’ve ever felt like your work is valuable but your message is hard to explain, or your pricing still feels like a guess, this episode will land.

We talk about how to identify your zone of genius, communicate it in a way people understand quickly, and charge like the expert you actually are. Orly breaks down why women tend to underprice, how “being nice” shows up in money decisions, and what it looks like to stop defending your rates and start standing in them.

You’ll also hear us get real about imposter syndrome during career shifts, why negotiation matters more than most women were taught, and how the future of work is rewarding human skills like relationship-building, critical thinking, and cultural fluency. If you’re building a business, pivoting careers, or simply ready to own your value without overexplaining, this is your episode.

In this episode, we cover:

• What “zone of genius” really means and how to spot yours

• How to turn clarity into premium positioning

• Why women undercharge and how to shift the mindset behind it

• Pricing with confidence without negotiating against yourself

• How to talk about your work in a noisy, short-attention world

• The skills that will matter most as work and technology keep evolving

• A healthier definition of success, especially for high-achieving women

Connect with Orly :
Website: zeewybrands.com
LinkedIn: linkedin.com/in/orlyzeewy
Book: Ready Launch Brand: The Lean Marketing Guide for Startups (Amazon)

Connect with Jessica:

Clarity in 10

The Courage to Pause Waitlist

Book a 30-minute clarity call

Connect on LinkedIn

Until next week, stay fierce, stay bold, but most importantly, stay unapologetically you.

You changed the chapter.
The role.
The schedule.
Maybe even the whole direction of your life.

And still, the pace feels familiar. The pressure feels familiar. The push through mindset shows up like it never left.

In this solo episode of We Are Women, Unapologetically, I’m talking about the reason your new chapter can feel like your old one. Your brain is still running old default settings. Patterns that were built in seasons where you had to stay sharp, stay needed, stay on, and stay ahead.

We’re going into the neuroscience behind automatic habits, why context triggers matter, and why exhaustion makes change harder than it needs to be. I also share what this looked like for me recently, the moment I knew my body was done negotiating, and how choosing rest became part of my leadership, not a break from it.

You’ll walk away with a simple reset you can use in real time, even if you’re listening while driving and you never touch a journal.

Key Takeaways

• Why old patterns can follow you into a new chapter

• How automatic habits get triggered by familiar cues

• What habit formation research teaches us about lasting change

• Why rest plays a real role in decision making and behavior change

• Three questions to interrupt autopilot in the moment

• One weekly reset that helps you update a default setting without overhauling your life

Clarity Reset for the Week

Pick one default thought you keep running. Choose a replacement sentence you can actually believe. Practice it once in a real moment this week.

Work With Me

Clarity in 10

The Courage to Pause Waitlist

Book a 30-minute clarity call

Connect on LinkedIn

Some titles come with power. Others come with pressure. Tracy McDonald has held both.

She’s served as a U.S. Secret Service agent, a counterterrorism instructor, a global fraud consultant, and a Foreign Service spouse. But the moments that shaped her most weren’t the ones on paper — they were the ones behind closed doors, in countries few Americans will ever step foot in, when she had to ask herself: What now?

In this episode, Jessica Cumming and Tracy unpack:

• The truth behind the badge

• Why knowing when to leave is a leadership skill

• How to rebuild a career that aligns with your actual values

• Parenting through instability, repatriation, and reality checks

• What women really need to know about power, permission, and pivoting

It’s a conversation about grit, discernment, and trusting yourself to do the brave thing, even when it doesn’t make sense to anyone else.

Key Takeaways:

• Your next chapter doesn’t require your last one’s permission

• The power isn’t in the job, it’s in how you carry it

• Leaving a role doesn’t mean leaving your impact behind

• Every shift builds skills you can’t learn in a classroom

• There is no blueprint for women who lead in unconventional ways

Power Quote:"You add value just by waking up in this world every day. You don’t have to earn it." — Tracy McDonald

Connect with Tracy McDonald:

🔗 ⁠LinkedIn⁠

📸 ⁠CarpeDamnCreative.com⁠ – Her blog of stories and photography from life abroad📅

Want more conversations like this? Follow Jessica on LinkedIn:⁠https://www.linkedin.com/in/jessicacumming04/