Sacha Judd discusses what excites her now: founding Lume Music, which aims to fix broken subscription-era music economics by launching a digital album format bundled with behind-the-scenes content in a beautiful app for dedicated music lovers. She argues the core problem online isn’t digital vs analog but feed vs queue—algorithmic, engagement-driven firehoses versus intentional, chosen experiences—and critiques venture-capital incentives, dark patterns, and how everything breaks at scale. With search and discovery degraded by AI slop, she advocates for human curation (newsletters, blogs, Reddit) and rebuilding “small shops” and healthy neighborhood-like communities, including optimism about AT Protocol apps. She’s writing a book on internet history through online fan communities, highlighting women and queer power users who pioneered governance, tagging, and moderation, and warns against conspiracy thinking and blunt teen social-media bans.

Chapters:

• (00:00) - Lume Music Vision
• (02:12) - Albums as Artifacts
• (04:17) - Feed Versus Queue
• (07:48) - How Platforms Broke
• (11:45) - Human Curation Returns
• (14:08) - Finding Real Recommendations
• (18:06) - Small Networks Not Mega
• (22:35) - Everything Breaks at Scale
• (25:56) - Small Shops Web Future
• (32:58) - Lume Focused Audience
• (35:08) - Fandom Conspiracies
• (39:24) - Deepfakes and Literacy
• (41:55) - Don't Turn It Off
• (44:24) - Gen Z and Web Memory
• (47:25) - Unsung Fan Builders
• (49:56) - Fandom Journey Origins
• (55:39) - Community Creativity Loop
• (01:02:25) - Teens Need Safe Spaces
• (01:04:38) - Wrap Up and Motto
• (01:06:23) - Music Recommendation
• (01:07:42) - Where to Find Sasha
• (01:08:22) - Closing Thanks
• (01:08:35) - Morning Excitement Check

• Lume Music
• Spotify
• Apple Music
• YouTube
• Substack
• Reddit
• Bluesky
• Blacksky
• Mastodon
• LiveJournal
• Tumblr
• Archive of Our Own (AO3)
• Uber Eats
• Google
• Google Maps
• Lovable
• Sachajudd.com
• Shit You Should Care About
• Molly White's Blog
• Rachel Andrew
• Dark Forest Theory of the Internet
• Bowling Alone
• The X-Files
• Formula 1
• Marvel
• Taylor Swift
• Harry Styles
• Beyoncé
• Waiata / Anthems

Amber Case reflects on where you live and how returning to a familiar place can help think clearer. Case discusses seeking authentic, small-scale community, work nights, recess-like breaks, welcoming rituals, and mutual support. She contrasts these with expensive, scalable “community” models and argues effective communities rely on kindness, simplicity, history, and durable governance patterns. She connects this to “revenge of the real,” emphasizing tactile cognition, constraints, long-term thinking, and calm technology principles.

Topics discussed:

• (00:00) - Morning Excitement Check
• (00:42) - Hot Wheels New York
• (01:46) - Secret Summer Chateau
• (03:01) - Dopamine Defragging
• (04:09) - Why Denver Feels Right
• (07:37) - Growth And Change
• (10:43) - Finding Real Community
• (12:23) - The Company Work Nights
• (15:44) - Against Scaled Clubs
• (19:23) - Designing Durable Groups
• (32:10) - Why People Dont Join
• (40:31) - History Analog Wisdom
• (46:00) - Unmoored Digital Life
• (48:13) - AI Effort Paradox
• (49:11) - Tactile Work Matters
• (50:16) - Constraints Create Meaning
• (51:17) - Handwriting And Cognition
• (52:42) - Farm Fantasy Reality
• (57:27) - Arts Therapy Embodiment
• (59:33) - Multisensory Education
• (01:00:57) - Long Term Craft Economy
• (01:07:06) - Local Repair Culture
• (01:10:37) - Universals Of Design
• (01:12:42) - Collaboration Conference Idea
• (01:14:33) - Against Main Character Metrics
• (01:16:48) - Buzzwords Get Commodified
• (01:19:24) - Calm Tech Certification
• (01:22:55) - Human Breaks And Texture
• (01:25:09) - Wrap Up And Music Pick
• (01:28:00) - Final Thanks And Goodbye
• (01:28:43) - Morning Excitement Check

• The Place You Love Is Gone
• The Road to Science Fiction
• The Lion, the Witch and the Wardrobe
• Chuck Palahniuk
• Marshall McLuhan
• Cory Doctorow
• Fight Club
• Crystal Quartez

Brendan Dawes is a multi-disciplinary artist, designer, and technologist. joins me to talk about creativity, curiosity, and what it actually means to thrive as a maker right now — when everything feels like it's being disrupted overnight.

Brendan has been combining different inputs with creative outputs for his vast career, so I've been thinking about him a lot as we enter this new creative age. When I saw his name in the credits of the incredible Eno documentary, I screamed and reached out to him immediately.

In our conversation, we get into Brendan's "event horizon" theory of creativity (staying at the edge of what you know and don't know), why judgment matters more than skill in a world of generative systems, and what Brian Eno figured out about technology that most designers are still catching up to.

• (00:00) - Morning Excitement Check
• (00:11) - What Drives You
• (02:48) - Living On The Edge Of Your Knowledge
• (06:12) - Adapting To Change
• (10:42) - Tools And Modular Thinking
• (19:12) - AI And Human Judgment
• (22:44) - From One To Many
• (29:15) - Humanities And Work
• (35:27) - The Eno Documentary Story
• (40:54) - The Collaboration-Community Magic of the Web
• (43:28) - Say Yes To Opportunities
• (44:30) - Craft + Time + Judgement + People
• (45:40) - Designing Successful Collaborations
• (48:55) - Creative Tension Stories
• (52:36) - Creative continuity vs "Great Artists Steal"
• (56:49) - Looking Backwards, Capturing, and Archiving For Future Inspiration
• (59:24) - A Nonlinear Journey Into a Broad Creative Career
• (01:04:49) - Leaving The Factory
• (01:06:30) - Full-Self Creativity
• (01:08:33) - Vinyl Recommendations
• (01:12:22) - Where To Follow Brendan

Follow Brad:
◉ Website: https://bradfrost.com
◉ Newsletter: https://bradfrost.com/newsletter
◉ LinkedIn: https://linkedin.com/bradfrost
◉ Bluesky: https://bsky.app/profile/bradfrost.com