Couverture de WPP's Matt McNeany on Open Pro and advertising's AI future?

WPP's Matt McNeany on Open Pro and advertising's AI future?

WPP's Matt McNeany on Open Pro and advertising's AI future?

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 WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services?

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