Épisodes

  • How to Turn Media Visibility Into Revenue: Messaging, PR Strategy, and Intentional Interviews with Beth Nydick
    Jan 23 2026

    Former TV producer Beth Nydick breaks down how entrepreneurs can turn interviews, podcasts, and media features into real business results through strategic messaging, positioning, and intentional visibility.

    In this episode of Visionary Blueprint, we’re joined by Beth Nydick, a former television producer turned messaging and visibility strategist, to unpack why so many entrepreneurs are “visible” but not actually converting that attention into revenue.

    After spending more than two decades behind the scenes in television, Beth understands exactly how audiences decide who to trust, who to remember, and who to hire. When she left TV, she noticed a major disconnect: brilliant experts were landing interviews, podcast features, and media appearances- but seeing zero follow-through, referrals, or income from them.

    In this conversation, Beth shares how to shift from being everywhere to being intentionally visible, so your media presence actually supports your business goals. We dive into how messaging, positioning, and strategic storytelling play a critical role in whether your audience remembers you- or forgets you the moment the episode ends.

    If you’ve ever felt exhausted from chasing visibility without seeing results, this episode will help you rethink how you show up, what you say, and how you leverage media opportunities to build authority, generate referrals, and get hired.

    In this episode, we cover:

    • Why visibility alone doesn’t lead to revenue
    • How audiences subconsciously decide who they trust and remember
    • The biggest mistakes experts make in interviews and podcasts
    • How to position yourself so media appearances lead to referrals and clients
    • What intentional visibility actually looks like for entrepreneurs
    • How to stop “performing” and start converting attention into results

    This episode is a must-listen for entrepreneurs, consultants, speakers, and service providers who want their media presence to work for their business- not drain their energy.

    Connect with Beth Nydick

    • Instagram: @bethnydick
    • Website: www.bethnydick.com
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    39 min
  • Ease Into 2026 With Intention- How To Not Burn Out In The New Year Grind Pressure
    Jan 7 2026

    As the year comes to a close, many entrepreneurs feel the pressure to push harder, set bigger goals, and sprint into the next season. In today’s episode of Visionary Blueprint, the hosts sit down for an honest conversation about slowing down, reflecting intentionally, and creating space before stepping into 2026.

    This episode is a reminder that growth doesn’t always come from doing more - sometimes it comes from pausing, recalibrating, and choosing alignment over urgency.

    What This Episode Covers
    • Why the end of the year can feel overwhelming for business owners

    • The unrealistic pressure to have everything figured out before January

    • How to reflect on the past year without judgment or comparison

    • Letting go of the “hustle through the holidays” mindset

    • Creating intentional momentum instead of rushing into new goals

    • Why community and support matter more than isolated strategy

    The hosts also share why they’re encouraging listeners to ease into 2026, rather than forcing themselves into rigid plans before they’re ready. This conversation is especially powerful for women entrepreneurs who are balancing business growth, family, and personal wellbeing.

    Why Reflection Matters Before Planning

    Instead of jumping straight into goal-setting, this episode emphasizes the importance of:

    • Looking at what actually worked this year

    • Identifying what felt draining versus energizing

    • Giving yourself permission to rest before resetting

    • Creating clarity without pressure

    You’ll hear real-life insights about how reflection leads to stronger decisions, clearer priorities, and more sustainable growth.

    Connect with Visionary Blueprint:

    Instagram: www.instagram.com/visionaryblueprintvip

    👩‍💻 Need a better look at your business? Get our Business Audit for $97 to get a 20 minute overview of your business and how you can improve to make more money and connect with more clients/customers.

    https://nicholeeaton.thrivecart.com/visionary-blueprint-audit/

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    30 min
  • Introducing: Visionary Society! A New Way To Scale Your Business and Join Our Community
    Jan 2 2026

    Entrepreneurship requires faith, resilience, and a level of belief that’s hard to sustain on your own. In today’s episode of the Visionary Blueprint Podcast, Chelsea Escaffi, Nichole Eaton, and Kacey Laird have an honest conversation about what it really takes to build and grow a business — and why trying to do it alone often leads to burnout, stalled momentum, and unnecessary frustration. The hosts reflect on their own entrepreneurial journeys, sharing how trial and error, constant pivots, and evolving ideas are all part of the process. They discuss the reality that while it is possible to build a business solo, it’s far more challenging — and far less enjoyable — without the right support system. This episode highlights the importance of surrounding yourself with people who understand the entrepreneurial path: people you can brainstorm with, learn from, vent to, and stay accountable to when motivation dips or self-doubt creeps in. The conversation emphasizes that success isn’t just about strategy — it’s also about having a space where hope, clarity, and momentum can be rebuilt. The hosts also introduce The Visionary Society, the official Visionary Blueprint membership, created to provide entrepreneurs with consistent accountability, meaningful connections, and a community that grows alongside you. If you’ve ever felt like you’re carrying the weight of your business alone, this episode will remind you that you don’t have to — and shouldn’t.

    Connect with Visionary Blueprint:

    Instagram: www.instagram.com/visionaryblueprintvip

    👩‍💻 Need a better look at your business? Get our Business Audit for $97 to get a 20 minute overview of your business and how you can improve to make more money and connect with more clients/customers.

    https://nicholeeaton.thrivecart.com/visionary-blueprint-audit/

    Have a question or want to be a guest? Email us your topic or podcast pitch. If this episode helped you, share it and leave a 5-star review—it keeps the show going for our community of women building smart, resilient businesses.

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    20 min
  • Social Media That Actually Converts: Building a Sustainable Content Strategy with Tricia Piepho
    Dec 17 2025

    Social media can feel overwhelming—especially for entrepreneurs who are already juggling everything else in their business. In this episode of the Visionary Blueprint Podcast, Nichole Eaton and Kacey Johnson welcome Tricia Piepho, founder of a white-glove boutique social media agency, to unpack what actually works on social media right now—and what’s coming next.

    Tricia is a lifelong entrepreneur who started her first business at 19 and never looked back. At 26, after seeing how often small businesses were taken advantage of by agencies and “experts,” she launched Hello Media with one goal: bring radical transparency back into marketing. Today, Hello Media is a Charlotte-based creative agency known for blending strategic clarity with high-performing content. Tricia leads with honesty, intuition, and a deep respect for the people behind the brands she supports. Born and raised in Minnesota and now calling Charlotte home, she’s also a mom to two girls, a family-first founder, and someone who believes you can build a thriving business without losing your humanity in the process.

    Tricia shares her unique journey from owning a dance studio to building a successful social media agency, and how that background shaped her approach to content, creativity, and consistency. We dive into how business owners should be thinking about social media as a long-term strategy, not just a place to post randomly or chase trends.

    This conversation breaks down:

    • How the social media algorithm really works (and why it’s not the enemy)

    • The difference between posting for visibility vs. posting for conversion

    • Why consistency and clarity matter more than going viral

    • Common mistakes entrepreneurs make with content creation

    • How to create social media that supports where your business is going in 2026 and beyond

    If you’re a founder, service provider, or entrepreneur who wants your content to feel aligned, intentional, and effective—without burning out—this episode will help you rethink your entire approach to social media.

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    31 min
  • Stop Overthinking: Simple, Sustainable Strategies to Grow Your Business in 2025
    Dec 11 2025

    Welcome back to The Visionary Blueprint Podcast—the place where women entrepreneurs learn how to build profitable, aligned businesses without burnout. In today’s episode, Nichole, Kacey, and Chelsea sit down for a raw and honest conversation about what it really takes to grow a business in 2025: simplicity, consistency, and trusting yourself more than anyone else in the room.

    The hosts share personal experiences with overthinking, seeking unnecessary validation, and making business harder than it needs to be. They talk through how to recognize when you’re out of alignment, how to come back to what feels good, and why your business grows fastest when you stop forcing and start flowing.

    You’ll hear practical takeaways on:

    ✨ How to simplify your strategy and focus on what’s already working
    ✨ Why aligned action beats perfection every time
    ✨ How to get out of your head and back into momentum
    ✨ What happens when you stop waiting for permission and step into the room confidently
    ✨ Why 2025 is the year of ease, clarity, and trusting your instincts as a CEO
    ✨ Releasing guilt around doing things your way
    ✨ Creating offers, content, and systems that actually feel good

    The episode also includes behind-the-scenes updates on Visionary Blueprint, upcoming events, and how the hosts are restructuring their businesses and lives for more ease, joy, and results.

    If you've been feeling stuck, stagnant, overwhelmed, or like you're “making everything harder than it needs to be,” this conversation will feel like a deep exhale. Leave inspired, grounded, and ready to simplify your business while scaling bigger than ever.

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    32 min
  • Unlock Your Million-Dollar Playbook: 90-Day Goal Strategy + How the Right People Change Everything w/ Katie Sampayo
    Dec 3 2025

    GET ACCESS TO THE MILLIONAIRE PLAYBOOK: https://livetothrivetoday.com/dec-mpreg-nicholeeaton


    In this high-impact episode, Nichole and Kacey sit down with Katie Sampayo, founder of THRIVE Life & Business Coaching and bestselling author, to break down the exact strategy high achievers use to hit massive goals, build momentum, and create a freedom-filled life.

    We dive deep into:

    The 90-Day Goal Setting System that helps entrepreneurs gain clarity, take action, and generate life-changing income.
    Why your circle determines your ceiling — and how to surround yourself with people who elevate, inspire, and expand you.
    How to design a freedom-based lifestyle while running a successful business.
    The biggest mistakes entrepreneurs make when setting goals
    The mindset shifts, habits, and environment required to scale to your next level.

    Katie shares her proven method for achieving any goal, and the exact steps you can take today to transform your next 90 days and your entire year.

    Whether you’re craving more money, more clarity, more energy, or more freedom… this episode will change the way you approach your business and your life.

    About Katie: Katie is the Founder of THRIVE Life and Business Coaching for Entrepreneurs, and Owner of THRIVE Fitness, Adventure, and Transformational Retreats. She is also a Certified Personal Trainer, 200 Hour Ashtanga-Vinyasa Yoga Instructor, #1 Bestselling Author of "Eat To Thrive: The Anti-Diet Cookbook", and former T.V. show host of "Eat Right, Live Well " on channel 47 ABC.

    Her mission is to help burnt-out and disconnected high achievers and entrepreneurs step into their next-level of success to fully live life on their terms with her proven 7 pillar life-redesign system. Katie has been traveling the world full-time since 2018 running her businesses and living a life filled with adventure, connection, and transformational experiences.

    You can catch her surfing in the AM and leading powerful zoom coaching sessions in her bikini from the beach in the afternoon. She walks the talk, and is committed to helping high achievers create their own version of a FREEDOM lifestyle too!

    https://web.facebook.com/profile.php?id=100063778276791

    https://www.instagram.com/katiesampayo/

    https://www.tiktok.com/@katiesampayo_official

    https://katiesampayo.com/

    About visionary blueprint:

    Book a Business Audit for $97: https://nicholeeaton.thrivecart.com/visionary-blueprint-audit/

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    37 min
  • Branding Like a Boss: Build a Magnetic Brand That Sells!
    Nov 26 2025

    This week we're replaying a listener favorite from our 3-Day Business Breakthrough Bootcamp: Branding Like A Boss!

    🔥 Want to Build a Brand That Stops the Scroll and Sells Effortlessly?

    In this free ‘Branding Like A Boss’ training, we break down the exact steps to create a profitable, magnetic brand that converts. Whether you’re just starting or ready to scale, these strategies will help you make a powerful impact in your niche.

    Welcome to Day 1 of the 3-Day Business Breakthrough Bootcamp: Branding Like a Boss! 🚀 In this training, you’ll discover:

    ✅ How to Create a Magnetic Brand that attracts your ideal clients like crazy.

    ✅ The Secret to Stand Out in a Crowded Market and be seen as the go-to expert.

    ✅ Proven Strategies to Build a Brand That Converts — even if you're starting from scratch.

    This isn’t just about pretty visuals. It's about building a brand identity that commands attention, builds trust, and turns followers into clients. 💰💪 Ready to elevate your brand and position yourself as an authority in your industry?

    Connect with Visionary Blueprint:

    Instagram: www.instagram.com/visionaryblueprintvip

    👩‍💻 Need a better look at your business? Get our Business Audit for $97 to get a 20 minute overview of your business and how you can improve to make more money and connect with more clients/customers.

    https://nicholeeaton.thrivecart.com/visionary-blueprint-audit/

    Have a question or want to be a guest? Email us your topic or podcast pitch. If this episode helped you, share it and leave a 5-star review—it keeps the show going for our community of women building smart, resilient businesses.

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    49 min
  • End-of-Year Business Review: Strategize Your Scale for 2026
    Nov 20 2025
    The end of the year is a crucial time for every business owner, but it can feel overwhelming amidst the holidays. In this episode, your hosts from Visionary Blueprint discuss the essential process of conducting a comprehensive end-of-year review to ensure your business strategy is primed and ready for the new year, focusing specifically on scaling into 2026. They emphasize the "business hack" of being willing to take time off—even just a day or a couple of weeks—to work on your business, not just in it. The goal is to look at the data, not the drama, and honestly assess what's working, what's not, and where you're overcomplicating things or wasting investments. In this episode, you’ll learn: The Power of Review: How taking time for strategic planning—even just three weeks, as Chelsea's company is doing—allows you to design a clear model for scaling and look at different tech options. Following the Data: Why it's critical to honor what the numbers are telling you, even if it shifts your original vision (like the Visionary Blueprint podcast exploding unexpectedly), or clarifies your ideal client niche (like focusing on women in business). Optimizing Your Systems: The importance of dedicating a budget to Research & Development (R&D) to test new apps, automations, and AI tools to increase production and stay ahead of the competition. The Customer Journey: How to perform a business audit to ensure your offers have a clear entry point, your webpage makes it easy to buy, and there are no confusing steps or dead links. Action Over Pressure: The final step is to move beyond metrics by choosing one intentional target and listing the top three priorities to make that change, creating a clear action plan for the next cycle. To help you find your blind spots and clarify your path, check out the Business Audit and Review service mentioned in the episode!
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    26 min