In this episode of the Video Marketing Toolkit podcast, I sit down with Leicester estate agent and creator, John Ghent, to break down how he has built a hyper engaged local audience by talking about streets, pubs, underpasses and storm drains.

We talk through his journey from traditional estate agency to short form content machine, how one simple nightlife video exploded to over a million views, and how that attention now turns into real instructions and high quality leads.

You will learn:

• How to spot viral local story angles in everyday life

• Why nostalgia and local history are gold for content

• John’s simple content workflow for long form and shorts

• How often you really need to post to stand out in your city

• The mindset shift from “perfect video” to “post more”

Perfect for any local business owner, estate agent or creator who wants to become the familiar face in their town or city.

In this episode of Video Marketing Toolkit, I sit down with entrepreneur and YouTube creator Neil Betts, the founder of Go True North and creator of the Vision to Venture startup programme.

Neil recently passed 100,000 YouTube subscribers, and in this episode, we unpack the full story of how he used video and YouTube to find his audience, test his business idea, and build trust online — without the need for perfection.

We talk about:

• The power of “fail fast” thinking in business

• Why every video is a learning opportunity

• How to use YouTube as a trust wall to grow a brand

• Turning long-form interviews into shorts

• The mindset shift needed to show up consistently

• The secret sauce behind real community building

Whether you’re just starting out or growing something new, this episode is packed with honest insights, laughs, and practical advice on how to use video to bring your idea to life.

In this episode of The Video Marketing Toolkit, I’m joined by Chelsea Spencer, founder of the marketing agency Big Reputation, for a powerful conversation about business storytelling and identity in marketing.

We dive into Chelsea’s own career path, what led her to start Big Reputation, and why she believes businesses should focus on building a big reputation rather than just a personal brand.

We also look at:

How to start telling your business’s story, even if it feels messy or unfinished

Why your story is more than just your “About Us” page

How to turn your values, experiences, and purpose into a marketing strategy that resonates.

If you're looking to grow your brand without feeling fake, or wondering how to stand out, this episode is a must-listen.