Record Q4 sales can hide a painful truth: without clean books, you may be celebrating revenue while bleeding profit. We sit down with ConnectBooks CEO Nachman Lieser to unpack a simple but powerful idea—your books are the story of your business, and the clearer the story, the smarter your decisions.

We start with the real shocks sellers faced this year, from tariffs to rising storage costs, and show how to see their impact on margins instead of guessing. Nachman explains why comparison reports matter on big promo days, and how to allocate returns and storage fees to the correct months so December’s P&L reflects reality. That single shift often exposes loss-making SKUs masked by flashy sales. We also dig into landed cost, overhead, and category splits so you can know your true break-even by product type and stop relying on gut feel.

Cash flow takes center stage as we explore inventory age and turnover. If monthly COGS is $300k, why is $2.5M tied up on the shelves? Learn simple thresholds to right-size inventory, reduce carrying costs, and improve liquidity. Nachman highlights how Costco wins with roughly 3,800 SKUs and high turns—and how that mindset can guide smarter purchasing, forecasting, and pricing in your own catalog. The payoff: fewer heroics, more control, and a bank balance that matches your effort.

If you want a clearer P&L, healthier cash flow, and a calm plan for Q4 and beyond, this conversation maps the path. Subscribe, share with a seller who needs a margin wake-up, and leave a review with the one metric you’ll track differently this week.

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What if your biggest growth unlock isn’t a new channel, but how you use the ones you already have? Two seasoned operators go head-to-head on the smart way to apply AI, the real winners for 2026 ad spend, and the first hire that sets your brand’s trajectory. The conversation gets specific fast: why letting AI write your SEO is a trap without data, how compliance hallucinations can quietly nuke revenue, and where “amplify, don’t replace” turns AI into a creative force multiplier for images and short-form video.

We weigh “Amazonia” against TikTok’s momentum and land on a pragmatic view: Amazon remains the backbone for scalable, exit-worthy revenue, while TikTok and Reddit create edge opportunities when matched to the right ICP and creative. The hire debate splits the room—growth manager to push demand and break bottlenecks vs COO to build processes first—but both paths win when you commit to testing and clear goals. On wasted spend, we call out untargeted brand campaigns and untested products, then offer a tighter loop: prototype, measure, iterate, scale.

Expect actionable channel strategy. Treat Instagram and Facebook as distinct ecosystems inside Meta. Explore Reddit for efficient, context-rich placements that meet buyers inside candid communities. Max out branded and high-intent search on Google and Amazon to catch ready demand. For the customer journey, we frame friction as price and choice: price must tell a value story, and choice overload demands sharper positioning, clean comparisons, and a single, obvious job-to-be-done. Retention flows from product truth and experience—memorable unboxing, useful follow-ups, and a product that simply works.

We close by showing where AI truly shines right now: accelerating creative. Generate lifestyle images and believable video seconds, then polish with human editing to ship more winning variants across PDPs and feeds. If you want to grow faster without burning cash, this showdown delivers the blueprint. If you learned something useful, follow the show, share with a teammate, and leave a quick review—what tactic are you betting on for 2026?

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The past year didn’t just test margins—it rewired how smart sellers plan, create, and scale. We sit down with Abe Chomali to unpack the two forces that defined 2025—tariffs and AI—and get tactical about what actually moved the needle and how to turn those lessons into a winning 2026 strategy.

We start with the tariff squeeze and why the brands that treated it as a finance problem, not a marketing problem, came out ahead. Abe breaks down contribution margin in plain terms and shows how earlier inventory bets, disciplined pricing, and forecasting turned pressure into profit. Then we shift to AI: not the hype around shiny shopping features, but the real gains from spinning up dozens of video and image variations, testing them ruthlessly, and pairing results with AMC insights. If you’ve wondered whether a 2% conversion lift matters, Abe explains why at scale it can equal a house.

We also explore how Amazon’s search experience is quietly evolving—answering nuanced questions, reducing returns, and rewarding detail-rich listings that anticipate buyer needs. Abe shares why 2026 success will belong to sellers who combine differentiated products with rigorous operations and own demand beyond ads. Think Amazon Creator Connections, TikTok, and community-driven awareness that primes shoppers before they ever type a keyword.

If you’re launching next year or leveling up, this conversation doubles as a playbook: build something truly better, run your numbers like a pro, and let AI accelerate creative and analysis rather than replace judgment. Subscribe, share this with a fellow seller, and leave a review to tell us the first test you’re running this week.

Learn more about Velocity Sellers!

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