Expanding into the US can open the door to endless opportunities, but success requires the right mix of research, patience, and cultural understanding.

In this episode of the Value-driven Marketing Podcast, host Elena Iordache-Stoica talks with Ted Kohnen, CEO and Co-founder of Park & Battery, a globally awarded B2B marketing agency helping brands turn intelligence into impact.

Ted shares insights from decades of experience working with global brands like Meta, Universal Music, and Thermo Fisher Scientific, revealing what truly drives growth in the US market.

What you’ll learn in this episode:

• How communication and decision-making differ across US regions

• Why patience and trust are essential when working with US companies

• How to research effectively before entering the market

• The role of compliance, risk mitigation, and cultural nuance

• Channels and messaging strategies that resonate with American audiences

Whether you’re expanding your footprint or just exploring opportunities in the States, this episode is filled with practical guidance and real-world examples.

Elena sits down with Rodger Jones and Bryan Forbes from Bader Rutter, North America's #1 B2B agency, to unpack what it really takes to succeed in the United States.

Discover why direct, action-oriented communication is the norm, how silence in business conversations can be a double-edged sword, and why you need to think of the US as 50 different countries, not one monolithic market.

You'll learn about the key success factors for US market entry: fully committing to your brand story, adapting your positioning for American audiences, testing before scaling, and focusing on outcome-based communications that answer "what's in it for me?"

From SAP's strategic partnerships to Tesco's billion-dollar misstep, Rodger and Bryan share real-world examples of what works and what doesn't. They also provide practical advice on research sources, regional nuances, localization strategies, and why having a US presence builds credibility that opens doors.

Whether you're in tech, services, or B2B, this conversation offers actionable insights on cultural differences, decision-making styles, business etiquette, and the marketing assets you need to succeed.

The UK is a unique market in many respects: it is attractive in its own right, has a tradition of international trade, and can serve as a springboard to other markets.

But it’s also very competitive. To understand the inner workings of this market, how decisions in B2B are made, and how to navigate the specific British communication style and sometimes the humor, I’ve had the pleasure of speaking with Richard Parsons, Managing Director at True, BBN London.

With over 30 years of experience across blue-chip and startup brands, Richard shares what it really takes for international companies — including Romanian tech firms — to win in the UK market.

Discover:

• The nuances of British communication and business etiquette

• Why context and politeness matter in meetings

• How decisions are made (and who really makes them)

• The importance of brand familiarity and trust

• How to enter a mature market strategically

• Why “just do it” is Richard’s advice for those ready to expand
  

🔗 Connect with Richard: trueagency.com