What makes a guest trust your website enough to enter their credit card details?

That's the question at the heart of this conversation with Amber Knight from Bookings Cloud - and it's one every property manager should be asking.

Amber has been in this industry long enough to remember tape charts and highlighters (yes, really). From growing up around her father's vacation rental business in Sun Valley to helping build corporate development initiatives at Vacasa, she's seen this industry evolve from fully analog to algorithm-driven.

And through all of that change, one thing hasn't shifted:

If you don't own your guest relationship, you don't own your business.

In this episode, we dig into what really drives direct bookings - and why trust is the single most important conversion tool on your website.

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📣 STRAIT Chat & the AI Ambassador Program

This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning.

And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/podcast/VRS651

Amber Hurdle is back for her fourth appearance on the podcast - and once again, she's lighting up the conversation with her bold, insightful take on branding, leadership, and the evolving role of AI in business.

A year after her last visit (when ChatGPT was just becoming mainstream), Heather reconnects with Amber to explore how the AI landscape has shifted - and how short-term rental pros can ride the wave without losing their voice. From crafting a strategic AI approach to retrofitting your team structure and refining your brand voice, Amber offers practical, no-nonsense advice with her signature energy and clarity.

This episode is packed with fresh thinking on how to infuse your humanity into AI-generated content, maintain consistency across platforms, and future-proof your brand with the right systems. Whether you're a one-person team or running a 100+ property operation, you'll take away actionable ideas you can implement today.

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📣 Midroll Sponsor: STRAIT Chat & the AI Ambassador Program

This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning.

And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/podcast/VRS650

On this very special Book Direct Day, I'm thrilled to welcome Heather Dunwoody to the podcast for a deeply resonant conversation about the why behind what we do in this industry. Heather isn't just someone who works in branding and guest experience., she's someone who truly understands that hospitality goes far beyond service. For her, it's about creating meaningful connections and welcoming guests into something much deeper than just a place to stay.

After reading her article Sewn in Soil and Spirit on Medium, I knew we had to dive into a conversation about designing guest experiences that go beyond the surface. From wild foraging to mushroom inoculation, from stargazing rituals to unlocking the potential of your pollinator garden, this episode explores how authentic, participatory experiences can redefine what it means to host.

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📣 Midroll Sponsor: STRAIT Chat & the AI Ambassador Program

This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning.

And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/podcast/VRS649

In this special episode from our Training Series, host Heather Bayer is joined by Brittany Blackman (Discover Freedom) and Sean Kemper (ETI Solutions) - two powerhouse professionals who are bringing serious change to the short-term rental industry through coaching, consulting, and training.

Together, they unpack the often unseen emotional weight of solopreneurship, why training isn't just "nice to have" but foundational, and how leaders can prioritize people over process for long-term success. Whether you're doing it all in-house or looking to bring in outside expertise, this episode is a deep dive into the role of real education in our business.

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📣 Midroll Sponsor: STRAIT Chat & the AI Ambassador Program

This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning.

And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/podcast/VRS648

In this episode, Heather sits down with returning guest Ali Cammelletti, a hospitality consultant, speaker, and the founder of Spark Your Mindset. With more than 30 years of experience in hospitality, Ali brings powerful insights into how soft skills - like empathy, emotional intelligence, and communication - can make or break a vacation rental business.

While software training and hard skills often dominate onboarding and development, Ali makes the case for why soft skills are just as essential across every role in a short-term rental company - from the cleaners to the C-suite.

Whether you're leading a remote team, onboarding new hires, or managing a growing portfolio, you'll walk away from this episode with a deeper understanding of where emotional intelligence fits in, how to recognize soft skill gaps, and practical ways to start coaching your team - even if you've never thought of yourself as a coach. ________________________________________________________________________________________________________

📣 Midroll Sponsor: STRAIT Chat & the AI Ambassador Program

This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning.

And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/podcast/VRS647

In this solo episode Heather Bayer continues the series on training and development in the short-term rental space.

Drawing on her past as a training consultant and her years of managing hundreds of properties, Heather shares a clear, practical path to building team training that works - even if you're not a "trainer."

She also introduces an incredible AI tool - NotebookLM - that can help you design and deliver onboarding, checklists, and micro-trainings using content you already have. If you're short on time, resources, or tech confidence, this episode will give you the roadmap to train smarter, not harder.

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📣 Midroll Sponsor: STRAIT Chat & the AI Ambassador Program

This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning.

And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/podcast/VRS646

In this episode, Heather Bayer welcomes back her son and business partner, Mike Bayer, for a timely New Year's discussion on a topic that affects nearly every property manager: onboarding and training.

After a holiday season filled with family chaos (a trip to the emergency room, and a broken hot tub!), Heather and Mike shift gears to reflect on the challenges of integrating new team members into short-term rental businesses. Drawing from Mike's personal experience onboarding at a new job in the pickleball industry, they reveal how even fast-growing companies can feel "held together by duct tape" without strong onboarding systems.

This episode kicks off a multi-part series on training, development, and systems thinking in STR businesses - highlighting why formal training is often overlooked and how it can transform team performance, guest experience, and business efficiency.

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📣 Episode Sponsor: STRAIT Chat & the AI Ambassador Program

This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning.

And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/podcast/VRS645

It's the first episode of 2026 - and that means it's time for our annual deep dive into what's happened across the vacation rental industry over the past year, and what's coming next. Back by popular demand, David Angotti joins Heather to break down the big shifts of 2025 and share what smart property managers should focus on heading into the New Year.

From PMS shakeups and AI integration to a renewed focus on local hospitality, David brings a candid and insightful perspective from inside some of the industry's most talked-about brands, including his transition from Guesty to Casago. You'll hear his thoughts on how Casago is rewriting the rulebook for franchise growth, why property managers must prioritize owner relationships, and what not to settle for when choosing your tech stack in 2026.

Whether you're feeling excited or overwhelmed by where the industry is heading, this conversation offers clarity, inspiration, and actionable advice to start your year strong.

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📣 Midroll Sponsor: STRAIT Chat & the AI Ambassador Program

This episode is brought to you in part by the STRAIT Chat Community - an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning.

And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality.

🌐 Learn more and join us at VacationRentalFormula.com/AI

Are you listening to this podcast on the move? Get to the show notes here:
https://www.vacationrentalformula.com/podcast/VRS644