Couverture de VO Pro: The Business of Voice Over and Voice Acting

VO Pro: The Business of Voice Over and Voice Acting

VO Pro: The Business of Voice Over and Voice Acting

De : Paul Schmidt
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Voiceover Business Strategies That Work

The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.

You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.

Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.

If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.


Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.


You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti


SUBSCRIBE on YouTube: https://www.youtube.com/c/vopro-pro?sub_confirmation=1


The Pro Blog: https://vopro.pro/blog


The VO Freedom Master Plan: https://vofreedommasterplan.com


Facebook Group: https://www.facebook.com/groups/vofreedom

© 2026 Paul Schmidt Voiceover, LLC. All rights reserved. Art Divertissement et arts du spectacle Economie Marketing et ventes
Épisodes
  • What Voices.com Really Costs Your Voiceover Business

    What Voices.com Really Costs Your Voiceover Business
    Oct 8 2026
    Voices.com vs direct marketing for voice actors: what does it actually cost to book voiceover work? Between Voices.com fees, unpaid audition time, and dependence on a casting platform, the price of a booking goes beyond your annual membership.In this video, we break down the 20% platform fee, how your audition-to-booking ratio affects your earnings, and what changes when you build direct client relationships. You’ll learn how voiceover client outreach, targeted prospecting, and consistent follow-up can help you build a business with more control over where your work comes from.You don’t have to quit casting platforms overnight. But you do need to know what they cost and have a plan for finding clients beyond the audition queue.Explore voice actor marketing training and The Marketing Master Plan at https://vopro.proHow many auditions does it take you to book a job? Share your booking ratio in the comments.The Auditions Calculator: https://welcome.vopro.pro/auditions-c...The VO Marketing Master Plan Waitlist: https://vopro.pro/waitlist#VoicesCom #VoiceActorMarketing #VoiceOver #VoiceActing #DirectMarketing #VoiceOverBusiness #voproLinks: (When possible, I use affiliate links and may earn a commission. See disclosure below.)▶️ Subscribe: https://vopro.pro/youtube🎗️ Support: https://vopro.pro/support🆓 Free Voice Actor Resources: https://vopro.pro/freesources📈 Work with Me: https://vopro.pro/workwithme🎧 The VO Pro Podcast: https://vopro.pro/podcast🪜 7 Steps to Starting and Developing a Career in Voiceover: https://vopro.pro/7steps📭 Move Touch Inspire Newsletter for Voice Actors and Creative Pros: https://vopro.pro/mti🖥️ Facebook: https://vopro.pro/facebook🛒 The VO Pro Shop: https://vopro.pro/shop🎙️ My voice over website: https://paulschmidtvoice.comTools and Tech: 💲 Solopreneur and small business accounting: https://vopro.pro/quickbooks (Get 50% off)📑 Create beautiful resources, e-books, and presentations like mine in minutes: https://vopro.pro/typeset📘 Recommended Book List with Links: https://vopro.pro/booklist⚙️ Tools I Use with Links: https://vopro.pro/gearlist🎯 Lead generation and targeting: Apollo.io: https://vopro.pro/apollo🛒 The world's best checkout cart: SamCart: https://vopro.pro/samcart🌳 Way Better than Linktree: https://vopro.pro/pillar🖊️ The best social media publisher I've found: https://vopro.pro/publerSend us Fan MailSupport the show
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    20 min
  • Why Your Narration Sounds Good But Falls Flat

    Why Your Narration Sounds Good But Falls Flat
    Oct 1 2026
    Documentary narration takes more than a great voice. Veteran voice actor and coach Thom Pinto joins me to explore the voiceover techniques that turn a polished read into compelling storytelling, and the habits that can hold your performance back.With more than 30 years of documentary and docuseries narration experience, Thom shares how he approaches script analysis, emotional range, visualization, and connecting with an audience. His credits include the History Channel, Smithsonian, BBC, and the Weather Channel.We get into why your default narrator voice can work against you, how to make familiar words sound like a fresh discovery, and what it takes to bring your own perspective to an audition. Because sounding good and making someone care are two very different skills.In this conversation, you’ll learn:• How to use “think visually, act vocally” in your voiceover work • Why smooth delivery can flatten a story’s tension and surprises • How Thom’s Colors of Your Voice technique develops emotional variety • What watching documentaries can teach you about narration • How to adapt your delivery to the audience, visuals, and subject matter • Why distinctive choices matter more than imitating another narrator • How to stay relevant as your voice and the industry change Thom also shares the thinking behind his course, Primetime Narration: Mastering Documentary Storytelling, and the lessons he wants to pass on to the next generation of narrators.CHAPTERS 00:00 Meet Thom01:17 Creating Primetime Narration 07:45 Lessons from his first documentary jobs 11:22 What makes a story compelling 14:53 Think visually, act vocally 20:44 Beyond a beautiful voice 25:39 The Colors of Your Voice technique 30:33 Understanding your audience 35:13 Staying relevant in voiceover 39:51 Who Primetime Narration is for 44:04 Finding the confidence to leave your stamp Build the business behind your voice with VO Pro: https://vopro.proSubscribe for more conversations about voice acting, voiceover marketing, and building a sustainable VO career.What narration habit are you working to break? Tell us in the comments.#VoiceOver #DocumentaryNarration #ThomPintoLinks: (When possible, I use affiliate links and may earn a commission. See disclosure below.)▶️ Subscribe: https://vopro.pro/youtube🎗️ Support: https://vopro.pro/support🆓 Free Voice Actor Resources: https://vopro.pro/freesources📈 Work with Me: https://vopro.pro/workwithme🎧 The VO Pro Podcast: https://vopro.pro/podcast🪜 7 Steps to Starting and Developing a Career in Voiceover: https://vopro.pro/7steps📭 Move Touch Inspire Newsletter for Voice Actors and Creative Pros: https://vopro.pro/mti🖥️ Facebook: https://vopro.pro/facebook🛒 The VO Pro Shop: https://vopro.pro/shop🎙️ My voice over website: https://paulschmidtvoice.comTools and Tech: 💲 Solopreneur and small business accounting: https://vopro.pro/quickbooks (Get 50% off)📑 Create beautiful resources, e-books, and presentations like mine in minutes: https://vopro.pro/typeset📘 Recommended Book List with Links: https://vopro.pro/booklist⚙️ Tools I Use with Links: https://vopro.pro/gearlist🎯 Lead generation and targeting: Apollo.io: https://vopro.pro/apollo🛒 The world's best checkout cart: SamCart: Send us Fan MailSupport the show
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    47 min
  • Does Direct Marketing Still WORK for Voice Actors?

    Does Direct Marketing Still WORK for Voice Actors?
    Sep 24 2026
    Are you worried AI and low reply rates have killed direct outreach? Think again. In this video, we break down why smart, targeted marketing is still essential for VO pros in 2026 and the exact steps to avoid burnout and land real gigs. Learn practical strategies to connect with the right buyers, build lasting relationships (not just inbox activity), and measure real business results. We’ll cover new industry data, expert advice from Tom Dheere and J. Michael Collins, and a proven process for modern outreach.Tom's Post: https://www.vostrategist.com/post/ai-...JMC's Post: https://www.jmcvoiceover.com/2026/09/...Get the free Invisible Funnel Flowchart: https://welcome.vopro.pro/invisible-f...Explore The Marketing Master Plan™: https://vopro.pro/waitlist#VoiceOverMarketing #DirectOutreach #VoiceActorTips #GrowYourVO #VOBusiness #VoiceOver #MarketingMasterPlanLinks: (When possible, I use affiliate links and may earn a commission. See disclosure below.)▶️ Subscribe: https://vopro.pro/youtube🎗️ Support: https://vopro.pro/support🆓 Free Voice Actor Resources: https://vopro.pro/freesources📈 Work with Me: https://vopro.pro/workwithme🎧 The VO Pro Podcast: https://vopro.pro/podcast🪜 7 Steps to Starting and Developing a Career in Voiceover: https://vopro.pro/7steps📭 Move Touch Inspire Newsletter for Voice Actors and Creative Pros: https://vopro.pro/mti🖥️ Facebook: https://vopro.pro/facebook🛒 The VO Pro Shop: https://vopro.pro/shop🎙️ My voice over website: https://paulschmidtvoice.comDisclosure: Affiliate marketing is an great way to generate revenue as a content creator. Some links in my video descriptions are affiliate links and I may earn a commission should you make a purchase after clicking them. I only link to items I recommend. As an Amazon Associate I earn from qualifying purchases.Send us Fan MailSupport the show
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    21 min
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