Couverture de Urgency is not the villain, avoidance is.

Urgency is not the villain, avoidance is.

Urgency is not the villain, avoidance is.

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Urgency isn’t the villain. Avoidance is.

I’ve been in roles where everything was labelled “urgent,” and the real issue was never the pace - it was the atmosphere it created. Frantic. Reactive. Lots of talking, not much changing.

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I see the same with many leaders now - full calendars, constant urgency, but none of it building real value or joy.

Urgency only becomes a problem when it replaces honesty and direction.

It’s not the speed that drains you.

It’s what you’re avoiding.

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