Unpacking Inclusive Marketing with Rachel Castelino: Are Brands Getting It Right?
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Unpacking Inclusive Marketing with Rachel Castelino: Are Brands Getting It Right?
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Are brands missing the mark at being inclusive in marketing? Now more than ever, customers value brands that are inclusive - making real, meaningful connections. In this episode with Rachel Castelino, founder of Blume, a prebiotic tonic drink for gut health, we explore how marketing should not be about ‘marketing to one type of person’, but to include customers as they are, being sensitive and aware, to not alienate any groups of people in branding. Rachel walks us through how to create a pleasant experience for neurodiverse customers, the potential of AI to reduce clutter with tech and how being an immigrant woman of colour with fibromyalgia have been a superpower to create a brand everyone can see themselves in.
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