What if the content strategy you've been putting off could turn a seven-call sales cycle into a single conversation? Bryan Steele of Forge Podcast Company joins me to dismantle the myths holding micro business owners back from launching their podcasts. We explore why giving away your best content actually builds trust faster than any sales funnel, how to overcome the perfectionism that keeps you waiting for "someday," and why your very specific niche is actually your greatest advantage. Whether you're convinced podcasting is "too late" or you're paralyzed by imposter syndrome, this conversation will show you why consistency beats perfection, and how the right 50 listeners can be more powerful than 70,000 followers.

Highlights

• Why holding back your best content is the opposite of what you should do in podcasting

• The real story behind a one-call close that happened because a prospect listened to five podcast episodes

• How podcasting builds trust faster than blog posts, TikToks, or traditional sales meetings

• Why 70% of podcasts never make it past episode 10—and how that creates opportunity for you

• The two essential pillars every founder needs to understand before launching a podcast

• Why "done is better than perfect" applies to podcasting just like every other aspect of building a business

• How to get specific with your niche using at least three distinctives

• When in your business journey you should actually start considering a podcast

• The leading vs. lagging indicators that matter when you're just starting out

• Why authenticity and imperfection are actually what listeners want to hear

Chapters

0:00 - Introduction to Bryan Steele and Podcasting
1:30 - The Paradigm Shift: Give Away Your Best Stuff
4:22 - Success Story: The One-Call Close
7:47 - Overcoming Imposter Syndrome and Fear of Imperfection
11:48 - Learning Through Practice: The Diary of a CEO Example
14:51 - Podcasting as a Metaphor for Business Growth
18:36 - Done is Better Than Perfect
21:40 - Leading vs. Lagging Indicators in Podcasting
28:25 - When to Start Considering a Podcast
31:51 - It's Not Too Late: The Numbers Behind Podcasting Opportunity
36:15 - Building Trust Through Consistency
40:49 - The Power of Authenticity Over Polish
42:33 - Bryan's Workshop Framework: Two Pillars of Podcasting
50:20 - Getting Specific with Your Niche
53:45 - Final Thoughts and How to Connect with Bryan

Resources

Forge Podcast Company
Website: forgepodcast.co

Connect with Bryan Steele
LinkedIn: https://www.linkedin.com/in/bryan-steele-ks/

Want to join with other like minded entrepreneurs? Visit the Good Humans Growth Network for connections and support (and sign up for the next conference): https://www.theghgn.com/