Are you ready to take your food brand to the next level? Food certifications just might be the way to do that. In today’s episode of Unique Enough, we dive into three different food certifications that ensure traceability and trust for your customers; making the decision to buy a no-brainer.

Want to learn more about St. Charles Trading? Check out our website!

stcharlestrading.com

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The Non-GMO Project Standards: https://www.nongmoproject.org/product...

QAI: https://www.qai-inc.com/

Koser: https://www.ok.org/companies/what-is-...

You've got an amazing product! Now, let's get it in the hands of your ideal customer and generate more sales than you can handle. On today's installment of Unique Enough, I'm dropping tons of value-packed tips you'll want to consider when creating your very own successful distribution program.

Stick around to the end of this episode for my favorite addition to St. Charles Tradings' sample bags.

New Unique Enough Podcast episodes are out Friday's at 12pm Central Time!

Want to learn more about St. Charles Trading? Check out our website! https://bit.ly/3mzyF8j

Follow us on Social Media:

Facebook: https://bit.ly/2SQvf6h

LinkedIn: https://bit.ly/2SZwsIn

Instagram: https://bit.ly/3h0HBkg

Blog: https://bit.ly/3zQNsBg

Contact us!

https://bit.ly/3vOlHWF

This week we're talking about brand voice!

Finding your voice in person, in print, and online presents a difficult hurdle for many new businesses and rebrands. Your brands voice should reflect your mission, vision, and values. It should also reflect the values and tone of your ideal customer.

People want to work with companies who are familiar and share their sensibilities. Remember to stay genuine though! Reaching too far for the same tone as customers outside your target market often gives poor results.

You don't have to be cookie cutter in your communication. Keep it flexible and remember that just like you, your brand should sound different. You speak to the bank teller differently than the clerk at the grocery store and that's normal. Your brand voice needs to adapt to the setting in the same way.

Stay consistent without feeling robotic.

Season 2 continues with a deeper dive into how St. Charles Trading has evolved its branding to serve our customers better. Recognition is crucial for any brand, especially in a business to business scenario. A common trait shared by the most recognisable brands is their simple and distinct visual components. That's right, I'm talking about logos!

Join me on this rapid fire episode all about visual styling!

Tuscanne Brands & Batavia Mills Rebrand: https://www.dailyherald.com/submitted/20200817/batavia-mills-and-tuscanne-brands-get-a-new-look

New Unique Enough Podcast episodes are out Friday's at 12pm Central Time!

Want to learn more about St. Charles Trading? Check out our website! https://bit.ly/3mzyF8j

New Unique Enough Podcast episodes are out Friday's at 12pm Central Time!

What is a brand? What is brand recognition? What is brand trust? We answer all these questions and more on Season 2 of Unique Enough! Season 1 focused on introducing you to St. Charles Trading. In Season 2, we wanted to pivot and focus on you, our listeners. For the whole month of October we're doing a deep dive into branding starting with our own decision to rebrand this show!

In this episode, Matt discusses company culture with HR rep Alyssa and why it is integral with our brand.

In this episode, Marketing Specialist, Mabri, discusses how good design and strong branding improve the customer experience. Matt and Mabri do a deep dive into what it means to leverage marketing strategies and how our strategies continue to make St. Charles Trading unique enough.

Follow us on Social Media:

Facebook: https://www.facebook.com/StCharlesTra...

LinkedIn: https://www.linkedin.com/company/st-c...

Instagram: https://www.instagram.com/stcharlestr...

Website: https://www.stcharlestrading.com

Blog: https://www.stcharlestrading.com/blog/

In this episode, Mike discusses his previous career and transition into the food industry. He reflects on the similarities between his time on the force and the art of sales negotiations.