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Turning Your Idea Into a Business (Without Losing Money)

Turning Your Idea Into a Business (Without Losing Money)

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 In this episode of Pickles & Pasta with Steph and Jay, the conversation turns to something a lot of creatives run into but don’t always talk about honestly, what it actually takes to turn an idea into a real business. Steph and Jay share their own paths, and where things didn’t go as planned. Jay talks about starting a tennis racket stringing business before he was 20, with zero business experience, and learning everything the hard way. Steph reflects on walking into Bendel’s with hand-sewn dresses, landing a major moment with Brooke Shields, and still having to figure out how to actually build something sustainable behind the scenes. They get into the gap between being creative and being business-savvy, and why those are two completely different skill sets. There’s a real conversation around pricing, including the costly mistakes that led to a combined ~$100K lost in bad marketing decisions, and why so many creatives undervalue their work early on. They also challenge the idea that everyone should start a business. Sometimes the better move is keeping something as a hobby, and knowing the difference can save a lot of time, money, and stress. The episode breaks down how to recognize when something has real potential versus when it’s being forced into something it’s not. A big theme throughout is the importance of who you surround yourself with. The right people don’t just support you, they help you see your blind spots and make better decisions faster. If you’re a creative, founder, or someone sitting on an idea you’ve been trying to turn into something bigger, this episode offers a more grounded, honest look at what that actually requires. Share your thoughts in the comments. Are you building something right now, or still figuring out what it could be? Follow & Connect with the Show!Watch on YouTube: https://www.youtube.com/@PicklesAndPastaPodcastFollow ephelants on Instagram: https://www.instagram.com/ephelants/ This show is hosted by Steph and Jay and produced by Rainbow Creative (https://www.rainbowcreative.co/) & ephelants (https://ephelantsz.com/) with Matthew “MoJo” Jones as Executive Producer. For sales and partnership inquiries, please contact podcasts@rainbowcreative.co Chapters 0:00 - Opening 0:39 — Intro: From Idea to Income 3:19 — Steph's path: college, art school & early ambitions 3:43 — Jay's story: building a business before age 20 19:58 — Product vs. service businesses — finding the right fit 34:12 — How to price your work 38:06 — Financial mistakes & marketing scams 42:22 — Advice for creatives: balancing passion with business Learn more about your ad choices. Visit megaphone.fm/adchoices
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