What exactly are you supposed to be building when it comes to your marketing infrastructure? 🛩️In Episode 4 of Turning Base, Brandon and Bryan Redeker pull back to 10,000 feet to rescue owners from the absolute chaos of disjointed marketing tools. We strip away the noise and break down the complete Aviation Growth System into three mandatory, non-negotiable operational disciplines: Leads, Follow-Up, and Conversion.We share a cautionary, real-world story of a broken online contact form that went unnoticed for weeks, and look at the actual plumbing of your revenue using an aircraft fuel system analogy (Leads = Fuel Tank, Follow-Up = Line Leak, Conversion = Choked Injectors).Plus, we unpack Michael Gerber's legendary business classic, "The E-Myth Revisited," to expose the fatal "technician trap" that turns world-class mechanics, pilots, and instructors into absolute prisoners of their own hangars.(And yes, we also settle the ultimate scientific debate regarding the magical internal smoke that powers modern aircraft electronics!) 💨📺Host:Brandon RedekerBryan Redeker

Why is the marketing budget always the first thing an FBO, MRO, or charter operator cuts when times get tight?

In Episode 3 of Turning Base, Brandon and Bryan Redeker break down the ultimate mindset shift for general aviation leaders: why you need to stop treating your marketing like a variable electric bill, and start looking at it like a permanent, revenue-generating asset—just like a physical hangar or a fuel truck.

We dive deep into the severe financial and technical liabilities of buying "lazy" cold email lists, and how doing it can permanently destroy your corporate domain's email reputation.

Plus, we break down the latest breaking aviation news affecting infrastructure across the country:

The 2030 100LL Sunset: The FAA’s hard deadline to phase out low-lead fuel, and the massive competitive marketing advantage it creates for regional trial fields.

Modernizing the Skies: The DOT’s new $800 million investment to replace 1960s-era Air Traffic Control facility equipment and servers.

Check out the full episode notes, resources, and our embedded multimedia player over at:

👉 https://www.marketing.net

In Episode 2 of Turning Base, we talk about the “Clarity Tax” and how airports, FBOs, and aviation businesses lose opportunities simply because people can’t quickly figure out who they are, what they do, or why they should stop there instead of somewhere else.

When pilots are planning a trip, picking a fuel stop, or deciding where to land, those decisions are usually happening long before the airplane ever touches the runway.

We also get into Oshkosh trips, fuel stops, mobile flight planning, younger pilots, Google searches, and how pilots actually make decisions today.