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In this episode of WyseUp, I chat with business owner and executive coach, Barbara Rapaport! Barbara is the principal of Realtime Perspectives, a boutique consulting firm, committed to uncovering hidden barriers that help clients respond effectively to volatile, uncertain, complex and ambiguous market forces.

For 30+ years, Barbara has been supporting and holding space for her clients, allowing them to discover the answers already existent within them.

In our conversation, we talk about being vulnerable, how to be your own best friend, and saying 'no' to competition.

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Navigating the chaotic waters of Marketing can be murky and riddled with not-so-helpful paywalls and “fancy speak.” We all deserve better and should expect better.

Since 2010, I’ve been challenging the Marketing and Advertising industries, questioning the true impact of KPIs, paid social media ads, and terms like ‘content creation’ and ‘sustainable growth.’

WyseUp is a weekly podcast that unearths the realities of the entrepreneurship, marketing, and what it actually means to 'work smarter, not harder.' In each episode, I’ll give you tips and tools you can start using as soon as the episode is done.

Let’s talk about Marketing and business growth in a no-nonsense way. Let’s WyseUp.

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