In this episode of Traversing Entrepreneurship, Derek Dall'Olmo sits down with Saul Marquez, founder and CEO of Outcomes Rocket, to unpack what it really takes to go from a secure corporate healthcare job to building a thriving business.

You'll hear how Saul made the leap into entrepreneurship with the support of his wife, why marketing in healthcare is non-negotiable, and how to use owned, earned, and paid media the right way. They dig into testimonials as earned media, using podcasting as a growth engine, and why you should never start with paid ads before you have a clear strategy.

If you're a healthcare entrepreneur, marketer, or business owner looking to grow through authentic, strategic marketing, this conversation is packed with practical insight.

In this episode, you'll learn:

- How Saul went from corporate healthcare to starting Outcomes Rocket
- Why having a strong support system matters when you launch a business
- The difference between owned, earned, and paid marketing—and how they work together
- How to turn testimonials into powerful earned media
- Why podcasting is one of the best tools for building authority and trust
- When procrastination is really a signal to delegate instead of push through
- How to think about your unique selling proposition so your business stands out

If you enjoy this episode, hit subscribe, drop a comment with your biggest takeaway, and share it with another entrepreneur who's building something in healthcare or professional services.

Connect with Saul:

Email: saul@outcomesrocket.com

Connect with Derek Dall'Olmo, CFP®, EA:

Email: Derek@tremontefinancial.com
LinkedIn: https://www.linkedin.com/in/derekdallolmo/
Website: https://tremontefinancial.com/about-us/

About TreMonte and Traversing Entrepreneurship Podcast

Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.

In this episode, Derek sits down with Lisa Even, a keynote speaker, bestselling author, and leadership coach known for her "Good Ripple Effect" philosophy. With roots in healthcare operations, Lisa now works with companies like ESPN, SHRM, and Disney to help leaders improve culture, build trust faster, and create more intentional teams.

She also hosts the Have a Good Ripple Effect Podcast.

The conversation covers leadership, culture, weather (your attitude), joy, resilience, parenting, entrepreneurship, and how to turn "crappy" into "happy" — even when life throws lightning bolts and literal house fires your way.

• People prepare for you—your mood becomes the team's weather.

• Culture shifts through small, repeatable actions, not huge overhauls.

• "Crappy to Happy" is a mindset + micro habit: pair difficult tasks with small joy.

• Joy must be intentional—if you wait for it, you'll wait forever.

• Experimentation is essential to entrepreneurship: "I'm doing hard things — what are YOU doing?"

• Tiny bursts of joy (15-minute meet-ups, quick rituals, micro breaks) can completely change team dynamics.

• Your impact is shaped by how you show up, not by circumstances.
  
  

Thanks for tuning in — now take what you heard today and go make some noise, create your ripple, and keep building the life you actually want. See you next time.

Connect with Lisa:

• Book: Joy Is My Job by Lisa Even
• Website: LisaEven.com – speaking, workshops, resources
• Podcast: Have a Good Ripple Effect
  

Connect with Derek Dall'Olmo, CFP®, EA:

• Email: Derek@tremontefinancial.com
• LinkedIn: https://www.linkedin.com/in/derekdallolmo/
• Website: https://tremontefinancial.com/about-us/

About TreMonte and Traversing Entrepreneurship Podcast

Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.

TreMonte Facebook Page | Follow Derek on LinkedIn

Subscribe:

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If you enjoy the show, please leave a review on iTunes to help others discover the podcast.

In this inspiring episode, Molly Rose opens up about the real work of empowering individuals—especially women—who are trying to build a career without sacrificing family. She shares heartfelt stories from her program, the unexpected ways coaching changes lives, and the deep satisfaction that comes from helping people create more presence and more income at home.
From learning to navigate entrepreneurship as a young professional to watching clients transform their families' lives, Molly's journey is full of meaning, humility, and impact. This is a conversation for anyone building a life that blends purpose, flexibility, and financial independence.

Key Takeaways
Although her program is predominantly women, Molly has had men join—and thrive.

Hearing her clients' transformational stories continues to be one of the most rewarding aspects of her work.

Creating space for clients to be truly present with their families while still generating income is at the heart of her mission.

She never set out to become a coach—but the impact she's made has become undeniable.

Freedom and flexibility matter: being able to take the family to Disney World, drive kids to school, or simply be present is transformational.

The early lessons she learned as a young professional shaped the systems she now teaches.

Income is not optional—helping families earn sustainably is foundational to her program.

If Molly's story resonated with you—or if you're building a life where career and family actually work together—make sure to subscribe, leave a comment, and share this episode with someone who needs the encouragement. Your support helps us reach more people creating impact in their own lives and communities.
#empowerment #women #career #family #coaching #transformation #income #impact #presence #stories

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Connect with Molly:

LinkedIn: https://www.linkedin.com/in/mollyrosespeed/
Website: https://www.mollyrosespeed.com/

Connect with Derek Dall'Olmo, CFP®, EA:

Email: Derek@tremontefinancial.com
LinkedIn: https://www.linkedin.com/in/derekdallolmo/
Website: https://tremontefinancial.com/about-us/

About TreMonte and Traversing Entrepreneurship Podcast

Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.