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Trade Show Insights

Trade Show Insights

De : Marlys K. Arnold: Exhibit Marketing Consultant Trainer & Author
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Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees.

For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

© 2006-2026 Marlys K. Arnold Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • Backstage Wisdom: Exhibit Marketing Lessons from Reality TV - TSI21.2

      Backstage Wisdom: Exhibit Marketing Lessons from Reality TV - TSI21.2
      Feb 24 2026

      Ever thought about what trade show marketers could learn from reality TV?

      How is pitching abstract concepts to studio execs like promoting intangible services on the show floor?

      I invited an Emmy-Award winning media advisor and visibility strategist to answer those questions and more.

      Drawing from decades of experience developing iconic TV franchises, Vinnie Potestivo shares valuable lessons for exhibit marketers.

      Whether you need to sell an idea, inspire your team, or amplify your own visibility, Vinnie offers practical strategies and unique perspectives from the world of reality TV, like how to:

      • Build relationships for long-term success
      • Showcase intangible ideas with creativity
      • Speak in your audience’s language
      • Be a trendspotter vs a trendsetter
      • Create context, not just content

      Prepare for a wealth of backstage wisdom to help you turn an expense-generating department into a revenue-generating collaboration!
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      38 min
    • Trade Show Insights 20th Anniversary - TSI21.1

      Trade Show Insights 20th Anniversary - TSI21.1
      Jan 28 2026

      Trade Show Insights is turning 20 and you're invited to join the celebration!

      Our live event featured:

      00:00 - Intro & History of Trade Show Insights

      04:35 - 1st Episode & Mission of TSI

      07:55 - Getting in a Groove & 1st Guest

      10:01 - Life Has Changed … but Topics Haven’t

      11:55 - Questions from the Panel

      17:51 - Topics Over the Years

      23:11 - Top 10 Episodes

      34:06 - Ideas for Topics & Questions About Books

      36:19 - TSI Around the World

      37:55 - Favorite Episodes

      42:56 - Thanks & Season 20 Action Guide
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      48 min
    • Stop Dazzling. Start Connecting. - TSI20.12

      Stop Dazzling. Start Connecting. - TSI20.12
      Dec 18 2025

      “Create an immersive experience.”

      You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast.

      But here’s the thing: Creating an immersive experience is not about LED screens, VR headsets, or other assorted flashy tech gadgets. In fact, all that glitz & spectacle may actually be driving attendees away instead of drawing them in.

      What if immersion was about something much simpler … and far more powerful?

      Let’s flip the script on this and uncover the key to creating genuine connection.
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      7 min
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