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Tough Love Publishing

Tough Love Publishing

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Tough Love Publishing is a weekly podcast on business strategy, mindset, and industry insights for Indie authors. Hosted by bestselling authors April L. Moon, a steamy paranormal romance writer obsessed with the business side, and Jen Lassalle, a fantasy author for midlife women known for her organizing superpowers, the show blends compassion with no-nonsense advice. As two successful figureheads in the Indie author world, April and Jen bring a unique combination of compassionate, but not sugar-coated, input and advice.Tough Love Publishing Art
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    Épisodes
    • What to Do when a Market isn’t For You
      Jan 2 2026

      Sometimes the problem isn’t your writing — it’s the market you’re trying to fit into. In this episode, we unpack how to recognize when a genre, trope, or niche isn’t aligned with your strengths, your voice, or your long-term goals.
      We talk about signs you’re forcing yourself into the wrong market, how to pivot without losing momentum, how to rebuild an audience, and how to make business decisions based on alignment, not panic.
      If you’ve ever felt like you’re swimming upstream in your author career, this episode will give you clarity, confidence, and permission to change direction.


      Thanks to our friends at Written Word Media for sponsoring this episode. Find out more about how they can help you reach the right readers at www.writtenwordmedia.com

      Resources:

      Russell Nohelty:How to Thrive as a Writer in a Capitalist Dystopia

      Follow Us:
      Facebook: https://tinyurl.com/toughlovepublishingFacebook
      Instagram: https://www.instagram.com/toughlovepublishing
      YouTube: https://www.youtube.com/toughlovepublishing



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      39 min
    • How to Grow and Engage Your Author Newsletter
      Dec 26 2025

      Your newsletter is the most powerful tool you have as an author — but only if you know how to use it. In this episode, we’re breaking down the strategies that actually work: how to grow your list, what to send (and what NOT to send), and how to convert subscribers into real fans.

      We talk welcome sequences, segmentation, reader engagement, automation, newsletter swaps, and how to avoid the common mistakes that tank your open rates. Whether you're just getting started or you’re ready to level up, this episode gives you a clear roadmap for building a newsletter that supports your author career long-term.


      Thank you to our friends at Written Word Media for sponsoring this season. Check them out at www.writtenwordmedia.com


      Resources:

      Bookfunnel: www.bookfunnel.com

      Story Origin: www.storyoriginapp.com

      Mailerlite: www.mailerlite.com

      Flodesk: www.flodesk.com

      Written Word Media: www.writtenwordmedia.com

      Vellum: www.vellum.pub

      Atticus: www.atticus.io

      Follow Us:

      Facebook: https://tinyurl.com/toughlovepublishingFacebook

      Instagram: https:/www.instagram.com/toughlovepublishing

      YouTube: https://www.youtube.comtoughlovepublishing

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      47 min
    • Estate Planning for Authors: Your Books, Your Legacy
      Dec 19 2025

      Most authors think about their next book — not their long-term future. But your intellectual property is an asset, and planning for retirement and your estate is one of the smartest business moves you can make.

      In this episode, we break down what authors need to know about retirement options, saving on an unpredictable income, and how to protect your books legally so your family (or chosen heirs) actually benefits from your work.

      From royalties and rights transfers to wills, trusts, and long-term financial planning, we’re covering it all — without the overwhelm.It’s not just about the career you’re building now. It’s about the legacy you’ll leave behind.


      Thank you to our friends at Written Word Media for sponsoring this season. Check them out at www.writtenwordmedia.com


      **Trigger Warning: loss, grief, loss of a loved one**


      ***Disclaimer: We are NOT legal professionals, please seek out a CPA and Lawyer to help you navigate the ins and outs of your particular situation.***


      Resources:

      I will Teach You to Be Rich by Ramit Sethihttps://www.amazon.com/dp/B07GNXPP4P

      The Simple Path to Wealth by JL Collinshttps://www.amazon.com/dp/B0725RFDPY

      Estate Planning for Authors by EL https://www.amazon.com/dp/B075RC1TWK

      Follow Us:

      Facebook: https://tinyurl.com/toughlovepublishing

      Instagram: https:www.instagram.com/toughlovepublishing

      https://www.youtube.com/toughlovepublishing


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      36 min
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