What a journey it has been! To wrap up this incredible season of Totally On Brand, we’re ending on a high note with a powerful conversation that every business owner, creator, and brand builder needs to hear.

If Your Brand Could Speak, What Would It Say?

In this finale episode, we dive deep into how to build a brand identity that truly sticks one that speaks with clarity, connects with emotion, and stands out in any crowd.

And we’re joined by the inspiring Ayanda Carter, CEO of Iroko Interiors and Melanin Creative. Ayanda brings her signature blend of culture, design, Marketing, Branding and storytelling to help us explore what it really means to create a brand with a voice of its own.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi: @temimakinsanya

Every groundbreaking movement starts with a simple idea, before the accolades, the headlines, the milestones, and the global recognition, there’s always a moment , a spark when someone dares to think differently.

In this episode, we sit with Arese Ugwu, the brilliant mind behind The Smart Money Woman — a story that began as a personal frustration, became a book, grew into a series, and evolved into a cultural and financial literacy revolution across Africa.

Who should watch this? Entrepreneurs, creatives, women in business, authors, screenwriters, and anyone looking to turn their ideas into something impactful.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi: @temimakinsanya

In this episode, we sit down with Ayo Akinola, CEO of Pocket App, co-founder of PiggyVest, and author of Credit Alert. This one is special. We went deep into the mindset, behaviour, and psychology behind why Nigerians buy, what influences our decisions, and how businesses can tap into these patterns to scale.

Whether you’re a business owner, marketer, creative, or entrepreneur, grab a pen and paper because we dropped strategies, frameworks, and practical insights you can start applying immediately to grow your business.

We talked about everything:

– How Nigerians make buying decisions

– What makes us loyal to a brand

– The emotional and cultural cues that influence us

– And the small things that make a huge difference when selling to a Nigerian audience

If you're trying to understand the Nigerian market better, this conversation is your cheat code. You can get a copy of Credit Alert by Ayo Akinola at www.readca.com. Plus, Ayo has a business grant for small business owners, and the book tells you exactly how to participate. We are rooting for you.

Stay connected with us:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod

Email: ⁠⁠totallyonbrand@gmail.com⁠⁠

Spotify: @Totallyonbrand

Apple podcast: @Totallyonbrand

Tobi: @misshamilton

Temi: @temimakinsanya