Top freezer or bottom freezer? Most people think this is a simple decision.

It’s not.

In this episode of The Steel CodCast, Anthony and Jon break down one of the most common and overlooked decisions in refrigeration: top freezer vs bottom freezer.

Even with newer designs and better functionality, many customers still default to top freezer models. This episode explains why that happens and why it’s often the wrong starting point.

They walk through the real-life experience of using each configuration, from daily access to fresh food to how freezer layout actually impacts usability. The conversation also dives into why manufacturers still produce top freezer models, and what types of customers they still make sense for.

They also tackle the biggest challenge on the sales floor: price pressure. When customers fixate on the lower cost of top freezer models, it can derail the conversation before value is even considered.

Most importantly, they explain how to guide the decision properly, address common objections, and help customers choose based on how they actually live.

If you’re buying a refrigerator or selling one, this episode gives you a much clearer way to think about the decision.

Who This Episode Is For

Appliance sales professionals, homeowners, and anyone deciding between top freezer and bottom freezer refrigerators.

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Chapters

0:00 Top vs Bottom Freezer Setup

0:08 Why This Still Matters

0:20 Why People Default to Top Freezer

1:47 Real-Life Usage Differences

3:14 Why This Matters Day to Day

3:32 How to Explain It to Customers

5:04 Why Top Freezers Still Exist

6:28 Common Pushback (Freezer Access)

6:45 Drawer vs Door Tradeoffs

8:01 When Top Freezer Makes Sense

10:32 Price Pressure Problem

10:44 How to Keep Price From Driving the Sale

11:20 Final Takeaways

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