The busy season is around the corner and will expose the cracks in your systems. Prepare for the spring rush now with these tips from Marty Grunder on organizing your calendar, setting and focusing on priorities, planning ahead, and more to calm the chaos of spring.

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Episode Timestamps

00:55 - Proven Winners and Marketing Ideas

01:52 - The Busy Season is Coming

03:31 - Use Your Calendar as a Leadership Tool

04:02 - Sales Leaders: Proactive Client Communication

05:17 - Operation Leaders: Planning and Coordination

07:02 - Owners and Senior Leaders: Strategic Thinking

10:08 - Look Ahead & Reduce Surprises

12:03 - Doing Tomorrow’s Work Today

15:27 - Habits for Handling Pressure

18:48 - Prepare Now or Pay Later

20:29 - Please Share & Subscribe!

Key Learnings

The busy season doesn't create problems, it reveals them. If things feel chaotic in April, they were probably disorganized in February.

Your calendar is a statement of priorities. If something is not on your calendar, it's optional, and optional things don't survive a busy season.

The people who win the spring are the people who prepare in the winter. Things never slow down, they just change shape.

Sales leaders need three daily habits: prospect, nurture, close. Every day I prospect, every day I nurture, every day I close.

Without planning, you're not leading, you're chasing your tail. Operations leaders need time blocked for planning, crew coordination, equipment readiness, and problem prevention.

Somebody has to be thinking about tomorrow, next month, next year. If your calendar doesn't have any time for thinking as an owner, is that really where you want to be?

When pressure goes up, memory goes down. Write things down and capture commitments, or you'll forget customer requests while driving.

Your brain is for thinking, not storage. Clear your head daily before you go home so you can lead.

Simple beats fancy every time. One program with a couple bolt-ons at most, not 16 different programs on your iPad.

Prepare now or pay later. You can either prepare now and lead calmly, or react later with a raging river and out-of-control mess.

What to Calendar Right Now

SALES LEADERS:

• Proactive client communication
• Proposal review time
• Relationship building
• Daily: Prospect, Nurture, Close

OPERATIONS LEADERS:

• Planning time (spring cleanups, construction, leaf season)
• Crew coordination (who's on what crew, where)
• Equipment readiness
• Problem prevention (review last year's issues)

OWNERS & SENIOR LEADERS:

• Time for thinking (staring out the window counts)
• Reviewing the business
• Talent development conversations
• Planning for tomorrow, next month, next year

Resources:

ACE Peer Groups

Virtual Sales Bootcamp

Grunder La...