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This is Product Marketing

This is Product Marketing

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This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

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  • Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management

    Episode 72: Brian Dreyer - Switching Between Product Marketing and Product Management
    Feb 24 2026

    In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he’s bringing back into product management leadership, and why understanding both sides can make you stronger in either role.

    For more information, check out Brian Dreyer's article: The PM-PMM Mindset Shift.

    All rights reserved. © Product Marketing Hive.
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    Indisponible
  • Episode 71: Katie Noe - Implementing AI in Competitive Intelligence

    Episode 71: Katie Noe - Implementing AI in Competitive Intelligence
    Jan 27 2026

    In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners.

    For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources.

    All rights reserved. © Product Marketing Hive.
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    22 min
  • Episode 70: Terezia Stancik - Analyst Relations in the Age of AI

    Episode 70: Terezia Stancik - Analyst Relations in the Age of AI
    Dec 16 2025

    In this episode, Terezia Stancik, Senior Analyst Relations Manager at Shopware, joins Louise Liu to discuss how AI is shaping the future of analyst relations. She explores how AI is transforming B2B buying behavior, the implications for analysts and AR managers, and shares personal examples of how AR professionals can adapt to stay relevant.

    For more information, check out Terezia's article: The Ultimate Guide to AI in Analyst Relations.

    All rights reserved. © Product Marketing Hive.
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    32 min
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