Épisodes

  • 1,092 offices in 30 days with Caroline Hecht and Tara McCoy
    Feb 13 2026

    Massive Multi-Location Coworking Deals: Preferred Office Network's Success StoryIn this episode of 'This Week In Coworking,' host Hector Kolonas speaks with Caroline Hecht and Tara McCoy about one of the largest multi-location coworking deals ever seen. In a single transaction, Preferred Office Network successfully placed 552 teams across the U.S., generating $2 million in new monthly revenue for 150 of its partners. Get more insights and links at https://TWIC.co/30daysCaroline and Tara discuss the company's history, how they secure and manage large-scale deals, their unique business model centered on flexibility, and their global expansion efforts. Find out how Preferred Office Network helps enterprise clients with turn-key coworking solutions and the backstory behind their outstanding success.00:00 Introduction and Guest Welcome00:40 Background of Preferred Office Network02:54 Evolution and Growth of Preferred Office Network05:25 Client Needs and Service Offerings07:44 Marketing and Client Acquisition Strategies11:44 Joining the Preferred Office Network14:35 The Big Multi-Location Deal24:20 Future Plans and Global Expansion30:23 Conclusion and Farewell


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    31 min
  • From Community Manager to Owner: Jaime Munoz on Succession, Trust, and Taking the Leap
    Feb 10 2026

    From Coffee Shops to Coworking: Jaime Munoz's Journey to Ownership of CO+HOOTS In this episode of This Week In Coworking, host Hector Kolonas sits down with Jaime Munoz, the new owner and operator of CO+HOOTS, a prominent coworking brand with locations in Phoenix, downtown Mesa, and a project in Atlanta, Georgia.


    Jaime shares his inspiring journey from working in the coffee industry to becoming a community manager at CO+HOOTS, eventually rising to sole owner.


    He discusses the transition process, the mentorship from the previous owners, and his vision for the future of CO+HOOTS, including potential expansions and community-building initiatives. Jaime also offers valuable advice to those looking to join the coworking industry and emphasizes the importance of overcoming personal fears to achieve one's dreams.


    More links and show notes at https://TWIC.co/Munoz


    Chapters:00:00 Introduction and Guest Welcome00:34 Jaime Munoz's New Role at COHOOTS01:31 Jaime's Journey to Coworking03:34 Overcoming Imposter Syndrome04:26 The Transition Process06:37 Challenges and Learning Experiences13:15 Future Plans for COHOOTS15:52 Encouragement and Final Thoughts

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    17 min
  • This Week In Coworking: US coworking data, shifts in experiences, lessons from multifamily, and more
    Feb 6 2026
    In this Weekly Recap episode, we explore some of the biggest stories from this week's newsletter.Follow along, and get more links, at https://twic.co/2026/06James Lowery, CEO of Essensys, discusses the importance of 'invisible digital experiences' in coworking spaces, technology interoperability, and the evolving landscape of the PropTech and multifamily industry. We also dive into the latest U.S. coworking market data, highlighting growth trends and the importance of sophisticated solutions. Additionally, we explore how different payment models impact customer experience and how operators can leverage data to offer productive and user-centric coworking environments. Don't miss the deep discussion on how the coworking industry is innovating and integrating faster than adjacent sectors like hospitality and real estate.00:00 Welcome and Introduction00:22 Meet James Lowery, CEO of Essensys01:38 The Concept of Invisible Digital Experiences02:44 Tech Should Be Unseen: A Futurama Analogy04:41 The Multifamily Industry Debate05:55 Interoperability in Coworking Tech09:52 The Role of Large Operators in Tech Integration13:31 Introduction to Industry Dynamics13:54 Diving into Data Insights14:27 Growth and Market Trends15:40 Operational Excellence and Automation16:49 Customer Experience and Digital Integration19:51 Testing and Continuous Improvement22:04 Understanding Customer Needs27:13 Conclusion and Final Thoughts
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    28 min
  • Week 5, 2026: Coworking models, terms, trends and tech
    Jan 30 2026

    In this episode of the This Week In Coworking podcast, host Hector Kolonas and guest Mike LaRosa dive into the evolving landscape of coworking spaces. See this week's newsletter at https://thisweekincoworking.com/week-05-2026/They discuss the differences between various coworking models, like 'work clubs' and 'neighborhood clubs,' the continuous evolution of workspace needs, and the increasing role of tech and data in coworking. The conversation extends to how LinkedIn addresses data challenges, the potential of AI in workspace management, and industry insights from a TEDx talk on sustainable growth without venture capital. The episode is packed with rich industry knowledge, including Syncaroo's recent newsletter highlights and an exploration of how coworking integrates into different types of buildings.00:00 Welcome Back to This Week In Coworking00:52 Sponsor Shoutout and Gratitude01:59 Diving into This Week's Newsletter02:06 The Evolution of Coworking Spaces08:00 The Importance of Vibes in Coworking10:05 Exploring Nap Boxes and Other Amenities10:40 Coworking in Different Buildings16:18 LinkedIn's Data Strategy and AI22:46 Final Thoughts and Upcoming Episodes

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    24 min
  • Week 4, 2026 - Coworking Tech, an AI OS, Bonding, Bridges and Ops
    Jan 22 2026

    Join Hector Kolonas and Kristina Schneider from Cobot (https://twic.co/cobot) as they dive into the latest industry updates in the weekly recap for This Week In Coworking. 🗞️ Follow along by popping open the Week 4 newsletter at https://twic.co/2026/04This episode covers exciting developments shared by Cobot, AI-powered operating systems, the importance of building community, and strategies for industry growth. Discover how AI and emerging technologies are shaping coworking spaces, and explore ways to foster stronger community and operational efficiency. Tune in for insightful discussions and practical advice for anyone in the coworking industry.00:00 Welcome and Introductions00:36 This Week's Newsletter Highlights01:35 Cobot's Recent Developments06:45 AI in Coworking13:59 Building Community in Coworking Spaces18:22 Empathy-Driven Sales Strategies22:40 Reflecting on Past Predictions31:12 Conclusion and Farewell


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    32 min
  • Gen Z, vibes and coworking with Danielle Farage
    Jan 19 2026
    In this episode of This Week in Coworking, host Hector Kolonas chats with Danielle Farage, an expert on Gen Z and workplace dynamics. They delve into Danielle's career journey, her role in helping organizations understand and engage Gen Z talent, and the challenges young professionals face in the traditional work environment. Get the show notes and more links at https://TWIC.co/gen-zThey also discuss the evolving landscape of coworking spaces, their appeal to different generations, and the concept of hyper-personalization in office spaces. Additionally, the episode touches on the importance of reviews, the impact of AI in the workplace, and Danielle's upcoming event at South by Southwest focusing on intergenerational networking.00:00 Welcome and Introduction00:23 Meet Danielle Farage: Gen Z Workplace Expert01:48 Danielle's Career Journey04:20 The Evolution of Coworking07:56 Gen Z's Perspective on Coworking Spaces16:37 Hyper-Personalization in Office Spaces22:50 Finding the Right Coworking Space27:13 The Importance of Reviews and Feedback31:06 Friendtorship and South by Southwest33:02 Conclusion and Future Plans
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    34 min
  • Week 3, 2026: Coworking's identity crisis, reclaiming community and marketing trends
    Jan 16 2026

    In this episode of This Week in Coworking, host Hector Kolonas is joined by guest co-host Cat Johnson to discuss the key highlights from week 3 of 2026. Follow along at https://thisweekincoworking.com/week-03-2026/They explore the evolving definition of coworking, emphasizing the importance of reclaiming the term to highlight community and connection over simple workspace rentals. The conversation also covers the rise of community-focused coworking spaces, the impact of AI on content marketing, and the marketing trends for 2026. Cat also introduces the Coworking Creators Lab, aiming to support and elevate community-driven coworking spaces. Be sure to listen in for a thought-provoking discussion on the future of coworking and how it can truly transform lives and communities.00:00 Introduction and Welcome00:59 Reclaiming the Word 'Coworking'05:54 The Coworking Creators Lab13:37 Marketing Trends in Coworking19:47 The Future of Coworking28:29 Conclusion and Farewell

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    29 min
  • Week 2, 2026: Virtual Mail, Trends, Insights and More
    Jan 9 2026

    Join Hector Kolonas and guest co-host William Edmundson from iPostal1 Workspace as they dive into the first weekly recap of 2026 on the This Week In Coworking podcast.


    Browse this week's newsletter at https://twic.co/2026/02


    They discuss the booming growth of virtual mail revenue, reflect on significant gains in 2025, and explore key trends for the coworking industry. Listen in for insights on focusing KPIs, maximizing revenue streams, and the evolving needs of coworking members. Other highlights include data on the rise of freelancers, corporate coworking expansions, and practical takeaways from industry trend reports.00:00 Welcome Back to This Week In Coworking00:46 iPostal1's Success and Future Prospects05:45 Undercurrents: Emerging Trends in Coworking07:51 Optimizing Revenue Streams14:01 Key Performance Indicators and Operational Insights19:50 Trends and Data Insights for 202626:10 Final Thoughts and Upcoming Events

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    28 min