Execution is not about working harder. It's about thinking differently. Most teams approach execution like a checklist: Complete the tasks, hit the deadlines, move on. But that mindset creates activity, not progress. In this episode of This is Strategic Marketing, I break down three questions to help you build an execution mindset that prioritizes clarity, alignment, and intentionality over speed and volume. When these questions become standard practice, your team stops executing blindly and starts executing strategically. That's the difference between being productive and being effective.

Most marketing teams are executing campaigns. Campaigns are live, content is going out, and deadlines are getting met. But execution and impact aren't the same thing. You can be busy and still not be moving the business forward. In this episode of This Is Strategic Marketing, I break down a three-part check to help you evaluate whether your execution is creating real impact or just expensive activity. Learn how to connect your work to specific outcomes, identify the right leading indicators, and adjust based on what you're learning. When you can answer yes to all three, your execution has quality.

Two weeks into 2026, most teams are executing their plan. But does that plan still reflect what your audience actually needs right now? Your audience doesn't stay static. Their priorities shift. Their challenges evolve. In this episode of The Strategic Marketing Podcast, I break down three questions to run your first audience check-in of the year before misalignment becomes a quarterly problem.