Couverture de This Is Strategic Marketing

This Is Strategic Marketing

This Is Strategic Marketing

De : Pamela Muldoon
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5,99 €/mois par la suite. Des conditions s’appliquent. Annulation mensuelle possible.
This is a strategic marketing podcast, a twice-weekly series hosted by Pamela Muldoon. In under five minutes, you'll get a story, a challenge, and a smarter next step to help you lead your marketing with clarity and impact. Marketing is busier than ever. Teams are creating more campaigns, more content, and adopting more tools, yet too often, all that motion doesn't translate into real progress. This podcast explores the moments where marketing loses its way and reframes them into opportunities to think differently, work smarter, and align with what really matters. Each short episode addresses a specific challenge, ranging from broken workflows and scattered personas to campaign launches without a clear finish line. Pamela brings a storyteller's approach to complex marketing problems, making them simple, relatable, and actionable. Whether you're a marketing leader, a content strategist, or a practitioner who wants to elevate your work, This Is Strategic Marketing is your twice-weekly pause to step back, see the bigger picture, and move from activity to meaningful impact. Episodes drop every Sunday and Thursday.2024 Economie Marketing et ventes
Épisodes
  • How to Give Feedback That Develops Instead of Discourages

    How to Give Feedback That Develops Instead of Discourages
    Aug 2 2026

    Most feedback conversations miss the mark in one of two ways. They talk around the real issue to protect the relationship, or they deliver the truth without enough care for how it lands. Either way, the person on the other side doesn't get what they actually need to grow. In this episode of This Is Strategic Marketing, I break down the structure behind feedback that develops people rather than discourages them. Because the goal isn't just to deliver a message. It's to have a conversation that actually changes how someone works.

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    5 min
  • Reading the Room: What Executives Are Really Evaluating

    Reading the Room: What Executives Are Really Evaluating
    Jul 30 2026

    Walking into a leadership meeting feeling prepared and actually being prepared for that room are two very different things. In this episode of This is Strategic Marketing, I break down what executives are really evaluating when you present to senior leadership. It goes well beyond your data and your recommendations. They are watching how you think, how you handle the unexpected, and whether you belong in that conversation. Learn what it takes to show up as a strategic contributor in the rooms where direction gets decided.

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    4 min
  • The AI Assist Model: Where Human Judgment Still Leads

    The AI Assist Model: Where Human Judgment Still Leads
    Jul 27 2026
    There are two ways to use AI in your work. You can use it to replace human effort, or you can use it to sharpen human judgment. Strategic leaders understand the difference. In this episode of This is Strategic Marketing, I introduce a framework for using AI with intention, so your team stops defaulting to whatever is easiest to automate and starts making deliberate choices about where AI adds value and where human judgment has to lead. Because time saved isn't the same as value created. And when AI replaces thinking instead of supporting it, you get faster output without better outcomes. Learn how to use AI in a way that makes your team stronger, not more dependent.
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    5 min
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