They Wanted My Freedom” LaRussell on Maintaining His Independence, Roc Nation Deal +More
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In this episode, he opens up about turning down traditional label structures, protecting his ownership, and why freedom was never negotiable — even while working with Roc Nation.
We talk about what independence really means in today’s music industry. Not “doing it alone,” but building real infrastructure, owning your masters and publishing, and creating leverage before signing anything.
LaRussell breaks down:
Why he said no to deals that didn’t align
What “non-exclusive” really means
How ownership changes your negotiating power
Why numbers don’t always reflect real life
The difference between support and control
Building a machine instead of chasing a moment
Confidence through competence
He also reflects on growth, ego, turning down opportunities early on, and how his perspective has evolved.
This isn’t a “labels are bad” conversation.
It’s a masterclass in leverage, discipline, and knowing your value before the world agrees with you.
If you’re an artist, entrepreneur, or anyone building something from the ground up — this episode will challenge how you think about independence.
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