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Them's The Breaks

Them's The Breaks

De : Collingwoo Productions
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Each episode, Them’s The Breaks takes a random 80s UK TV ad break and see what the ads are trying to do through the lens of modern brand and marketing theory, whether they succeed, what they tell us about the 1980s, and, most importantly, whether, intentionally or otherwise, they can make us laugh. It also looks at the programme the ad breaks feature within and ask, have they targeted this right?


Join your hosts, marketing insights professional Martin, and Jon, a journalist with a career spanning a series of national newspapers, as they look at what was being hawked in the 80s, and how.

Hosted on Acast. See acast.com/privacy for more information.

Martin Bryant
Art Economie Marketing et ventes
Épisodes
  • Episode 11 – For Sale. Correction Fluid. Barely Used. (June 1986 Yorkshire Television – Alliance & Leicester, Total Yoghurt, Volkswagen, Nurofen, Walkers Crisps, Xerox, Frontier Nightclub)
    Apr 25 2026

    So, double figures reached, once more unto the breach.

    And brace ourselves we must as we venture into the wilds of God’s Own County.

    Luckily, southern softy Martin has Yorkshire Television native Jon to be his guide.


    At first, it’s hard to see anything different, the ads are as reassuringly national and branded as always.


    First, we learn that when two great building societies meet, it is a humbling experience.

    “Let me hear your bo-bozouki’s ringing out, honey disconnect the fridge” we then cry as we expand our culinary horizons with strained yoghurt presented to the strains of Greek music.

    We then go back to something rarefied and soothing and debate what sort of car denotes how recently you earned your fortune, all the to backdrop of the retelling of a close encounter of the voice-over artist kind.

    Next we reminiscence on headache-induced first encounters with a magnum opus, and then learn a surprising amount about neolithic history from a neophyte crisp brand.

    We watch and re-watch an ad for Xerox, yet still do not copy, before finally getting deep down and dirty in the deep dales.

    We appraise the most local ad we’re ever likely to encounter, and then one of us gets misty eyed at a glimpse of the type of 80s club culture soon to be lost to a tsunami of MDMA and lax door policies.


    Oh, and there’s a few trailers to hitch our wagon to as well.

    You can find the ad break in question here:

    https://www.youtube.com/watch?v=I6S84hCyFhk&list=PLgz-lhXv5NMneIqCYzyCl-LylXrsS1DV6&index=2


    We mention friend of the show Nik’s great broadcaster logo t-shirts in this episode – here’s a link to his store:


    https://beebthings.redbubble.com


    Many thanks to studio2television for releasing this clip into the world.


    If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

    https://www.facebook.com/profile.php?id=61568524318900

    Hosted on Acast. See acast.com/privacy for more information.

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    1 h et 34 min
  • Episode 10 – Radio Killed The Video Star (12 Apr 1986 - ITV Central – Reebok, Ryvita, Electricity Board, Halifax, Philips, Renault)
    Feb 28 2026

    Episode 10 – Radio Killed The Video Star (12 Apr 1986 ITV Central – Reebok, Ryvita, Electricity Board, Halifax, Philips, Renault)


    We are 10! Well, not in years, but we’ve hit the big one-zero in episodes.


    To celebrate we’ve treated ourselves, and you, to a very special guest.

    John Rain from the magnificent SMERSHPOD takes a break from dissecting films to help us parse some ads.


    And, my my, what ads. We’re deep in the mid 80s once again and, my my, it shows.

    Reebok gives us a montage of fitness opportunities, but its high-fashion sketchy style only feeds the suspicion its product was being used to sketchier ends. Ryvita passes the Bechdel Test, but in a way emptier even than the calorie content in its, mark you, wholemeal crispbread. The Electricity Board shows that it’s not to be undone by Gas (see TTB4) in the self-congratulatory, come-and-privatise me stakes. Halifax perfects the trick of offering simultaneously high and low interest. Philips takes us on a tragical history tour of recorded sound, and tells us the correct format for enjoying Punk Rock, before Renault shows us the Me-decade’s altruistic side by giving half its airtime to the capital’s king of the airwaves.


    Contains marginally more than the correct amount of swearing.


    If you want to hear more from John Rain – seek out his wonderful SMERSHPOD podcast on all your usual platforms.


    You can find the ad break in question here:


    https://youtu.be/h2lzOLdHu50?is=oz0el7QXT0-5Zbc-


    Many thanks to MrBetamax for releasing this clip into the world.


    Also a big shout out to our friends at the UKADs Facebook group – look them up for daily 70s, 80s, and 90s UK TV ad deep cuts.


    If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

    https://www.facebook.com/profile.php?id=61568524318900

    Hosted on Acast. See acast.com/privacy for more information.

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    1 h et 41 min
  • Episode 9 – Problematic Frustration (15 Nov 1981 ATV – Mr Pop, Intellivision, Spirograph, Hungry Hippos, Action Man, TCR, TV Times)
    Dec 23 2025

    It’s Episode 9 and we’re ad jingling all the way into our Christmas Special!


    Well, sort of.


    Your hosts are children of the 80s, which means they were children in the 80s. That’s how it works. And how do you make a Christmas work for an 80s child? You shower it in plastic.


    And my my, we’re squeegeeing up oceans of the stuff in this episode.


    But it ain’t easy – it’s all over the place: Mr Pop catapults it to that unreachable spot under the sofa, it then Air Blasts its way over the horizon, before expanding our tiny minds by weaving wowsome geometric patterns.


    And it continues! The Kraftwerk track “Metal on Metal” conjures an unnerving know the industrial Sturm and Drang. Yet it’s as nothing to the disquiet of Plastic on Plastic – as demonstrated by the frenzied trigger mashing of our four young hippopotamus / hippotami factotums/ factoti in the ad at the epicentre of this break.


    We then rocket beyond the atmosphere to forlornly discover that Planet Earth is blue, and there’s nothing (G)I can do, before returning back home for the shock discovery that a jam car today will inevitably not mean a jam car tomorrow.


    In the midst of all this, we see that Smart TVs have always been with us, but that smart early evening TV certainly wasn’t.


    This is all housed within an episode of Thunderbirds, so we get to go in-depth on a puppetmaster pulling the strings. Oh, and Kenneth makes a welcome reappearance, where we get to go in-depth on why he was pulling a rope.


    Contains the correct amount of swearing.


    You can find the ad break in question here:


    https://youtu.be/tWPoRYwi9gQ?si=qbCQc-paGtYmDL3R


    Many thanks to Kaleidoscope's Presentation Vault for releasing this clip into the world.


    Also a big shout out to our friends at the UKADs Facebook group – look them up for daily 70s, 80s, and 90s UK TV ad deep cuts.


    If you remember any of these ads and want to comment on them, or the show in general, you can find us here:

    https://www.facebook.com/profile.php?id=61568524318900


    Hosted on Acast. See acast.com/privacy for more information.

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    1 h et 35 min
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