How does a leading liberal arts university leave SEO upside untapped - and what does it take to fix it at 10,000+ page scale?

In this episode, we unpack an SEO transformation for one of India's top liberal arts universities, where a strong brand masked years of technical SEO debt across a complex, multi-department website.

Noella Cresence sits down with Sandeep Kelvadi, Founder of Thrivemattic, to break down how AI-led workflows and custom-built tools were used to manage scale, fix technical foundations, and improve discoverability - without relying on manual, page-by-page SEO.

From automated metadata and alt-tag systems to governance models that enable non-SEO teams to publish safely, this conversation explores what happens when SEO is treated as a system, not a set of fixes - and why that matters in both Google search and the age of AI-driven discovery.

SEO is evolving at breakneck speed, and if your business is still optimising for #Google the old way, you're already behind. AI-powered search engines like #Chat-GPT, #Perplexity, and Google's AI Overviews are rewriting the rules, prioritising zero-click results and pushing websites down the SERP.

From #AI Overviews and zero-click results to #LEO, #AIO, #GEO, and conversational search, the rules of visibility are being rewritten. In this episode, Noella sits down with Sandeep Kelvadi (Founder of ‪@thrivemattic‬ & Co-founder of Pixelmattic) and Rashmi Narayana (SEO & Digital Marketing Specialist) to unpack the future of #SEO - what stays, what changes, and what CMOs must prioritise right now.