The Wrong Influencer Can Kill Credibility
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The Wrong Influencer Can Kill Credibility
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Katie Martell shares what makes a strong presenter/influencer for a brand, and why alignment is non-negotiable in B2B partnerships.
In this episode of A Mind for Marketing, I'm joined by Katie Martell, marketer, speaker and one of LinkedIn's most recognisable voices in B2B.
We unpack why follower count is a poor proxy for trust.
You'll learn:
- Why human stories outperform product messaging
- The warning signs of ego-driven presenters
- How to assess values alignment before partnering with influencers
If you're a senior marketer thinking about launching a show or collaborating with external voices, this conversation will help you avoid the most common mistakes.
Audio Editor: Jake Wittlin
Junior Video Editor: Zhane Inko-Tariah
Music: SigmaMusicArt Batumi, Adjara. Free for use under the Pixabay Content License
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