In this real, off-the-cuff drive-home episode, Ryan breaks down one of the most misunderstood parts of growing a service business: marketing stamina. Too many business owners quit on Facebook ads, flyers, or door hangers after just a few weeks, then wonder why they’re stuck at $5K months. Ryan unpacks what it really takes to turn your marketing into a long-term asset, not just a short-term gamble. Whether you’re running ads or just getting boots on the ground, this episode is a wake-up call for anyone who’s serious about scaling.

If you’re ready to scale with systems that work long-term, DM Ryan on Instagram @ryanthewindowcleaner with the word “podcast.” He’s helping 40+ service businesses grow with proven strategies—and you could be next.

In this deeply personal episode, Ryan records straight from the driver’s seat of his Stingray Corvette, but this isn’t just a car chat. He opens up about the tragic loss of friends from his hometown in a plane crash and reflects on how fragile life really is. Ryan shares how the grind of entrepreneurship can quietly distance us from the people who matter most and why we can’t let that happen. If you’ve ever struggled with balancing ambition and family, this one will hit home.

If this episode hit home for you, share it with someone who needs to hear it or leave a quick review. Want to scale your service business without sacrificing your family? DM Ryan on Instagram @ryanthewindowcleaner with the word “podcast” and let’s talk.

Episode Summary:

In today’s episode, Ryan gets real about something most business owners struggle with: having hard conversations with employees. Whether it’s lateness, sloppiness, or poor attitude, most owners either avoid confrontation or explode after bottling up frustration. Neither works—and both can kill your company culture. So Ryan breaks down a powerful leadership strategy he learned from his mentor, Josh Latimer, on how to approach correction with clarity, calm, and control. You’ll learn the exact steps to take when a tech needs to be corrected, how to communicate expectations with confidence, and how to create buy-in without drama. If you want to lead like a true CEO—not just a friend or frustrated boss—this episode is for you.

🔥 Ready to level up your leadership and build a real business that runs without chaos?

📩 DM Ryan the word “podcast” on Instagram @ryanthewindowcleaner to connect and learn how he’s helping 40+ service business owners grow fast with confidence.

Until next time, keep grinding, keep growing—and remember: leadership isn’t easy, but it’s worth it.