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The Whole Marketer Podcast

The Whole Marketer Podcast

De : Abigail Dixon
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 The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.comLabyrinth Marketing 2025 Economie Management Management et direction Marketing et ventes
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    Épisodes
    • Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed

      Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed
      Feb 16 2026
      Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past experiences to help you build trust in your future choices. Joining Abby is legendary senior marketer, M&S's Sharry Cramond. Sharry is a multi-award winning marketer – named in the list of the world's top 100 marketers as well as The Marketing Society's prestigious Inspirational Leader award. With a wealth of experience, Sharry leads marketing for Marks and Spencer, one of the UK's most loved and trusted brands and is published author of 'Win Your Lottery". In this episode, Sharry shares her personal story and perspective on self-belief, why it's important for marketers, examples of how she applies positive mindset, and the power of goal-setting. As well as telling the M&S case study about how they have leveraged their workforce to become brand ambassadors. Plus Sharry's 'Highs and Grows' and advice for marketers of tomorrow 00:00:00 Introduction to Self-Belief and Mindset 00:02:38 Sharry's Perspective on Self-Belief 00:05:30 The Importance of Self-Belief for Marketers 00:08:17 Building Self-Belief: Shari's Personal Story 00:13:24 Developing a 'Healthy Thinking Diet' 00:15:26 Radiators vs. Drains: Energy, Attitude and Mindset 00:21:16 Accountability and Achieving Goals 00:22:52 Belief and Commitment in Teams 00:26:30 Key Behaviours for Career Success 00:31:18 The M&S Ambassador Case Study 00:39:54 Sharry's Career Highs and 'Grows' Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Sharry Cramond | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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      45 min
    • Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future

      Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future
      Feb 2 2026
      Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role and also our future career goals. Abby's guest is Veronika Kryuchkova, Global Head of Capability for Reckitt. As a global marketing and transformation leader with two decades of experience launching, scaling and turning around brands including at Johnson and Johnson, Teva and Reckitt - and podcast host of Get Superpowered - she is passionate about the human side of transformation, helping teams and organisations build the capabilities they need and career development. In this episode, Veronika explains being intentional in career choices, key skills for marketers of the future and creating a culture of learning. Plus she introduces the concept of the capability stack and core, human, and future capabilities Plus Veronika shares her career high and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Career Development 00:03:00 Defining Career Development 00:05:04 Intentionality and the Capability Stack 00:09:12 Core, Human, and Future Capabilities 00:14:15 The Importance of Marketers Owning Their Careers 00:15:49 Forces Shaping Marketing Careers 00:21:58 Key Skills for Future Marketers 00:25:43 The Role of Curiosity and Collaboration 00:33:13 Embedding Skills Beyond Training 00:37:42 Leadership's Role in Learning Culture 00:39:45 Veronika's Career Highs and Lows 00:43:56 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Veronika Kryuchkova | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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      47 min
    • Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight

      Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight
      Jan 19 2026
      Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior marketer on key leadership skills and finding your style. Joining Abby is her guest David Enwright, Marketing Director at the Post Office and a long-time advocate for inclusive, human-centred leadership. With a career spanning HSBC, RBS, Allianz, and the Post Office, he has built a reputation for delivering commercial impact while creating environments where people feel safe, valued, and genuinely able to thrive. As a recognised role model for inclusive leadership, David leads with honesty and empathy, and brings lived experiences and candour to some of businesses most complex challenges. In this episode, David shares his definition of authentic leadership, the importance of deep active listening, trust and psychological safety, and how he has developed his authentic leadership style. Plus, David's career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Authentic Leadership 00:02:47 Defining of Authentic Leadership 00:05:00 David's Leadership Style 00:06:25 The Importance of Deep Listening 00:08:28 Creating the Right Environment for Conversations 00:09:46 Arriving at an Authentic Leadership Style 00:12:08 Learning from Mistakes and Personal Loss 00:16:05 Recognizing and Preventing Burnout 00:17:51 Building Psychological Safety and Trust 00:21:11 Benefits of Psychological Safety 00:23:09 Encouraging Bold Ideas and Growth Mindset 00:24:47 David's Career Highs and Lows 00:26:58 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: David Enwright | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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      29 min
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