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The Whole Marketer Podcast

The Whole Marketer Podcast

By: Abigail Dixon
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The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.comLabyrinth Marketing 2025 Economics Management Management & Leadership Marketing & Sales
Episodes
  • Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life

    Episode 163 – The Power of Different with guest Amy Kean: Why Being Different Matters in Marketing and Life
    16 Mar 2026

    Episode #163. This episode is a holistic topic that impacts not only what we do, but how and why – it's the power of being different. We know being distinctive is fundamental for building successful, memorable brands, so today's episode will discuss not only this but why it's vital for marketers to develop the skills and behaviours to be brave and embrace being different at work and in their lives as a whole.

    Abby's guest expert on today's episode is Amy Kean, best-selling author, columnist, speaker, voice for change in the advertising and media industry and founder of Good Shout which is an L&D company that brings out the human in people. As a strategist and creative leader, Amy trains teams on how to communicate, collaborate and learn from one another, championing unrepresentative voices and pushing businesses to move from token gestures to tangible action.

    In this episode, Amy shares her of definition of embracing difference, why we shouldn't play it safe, culture vs trends, why difference matters in marketing and practical ways for you to embrace difference. Plus Amy's advice for marketers of tomorrow.

    00:00:00 Introduction to the Podcast and The Power of Being Different

    00:03:40 What Does Embracing Difference Mean?

    00:05:23 Front Stage vs. Backstage Selves

    00:09:15 Leadership Pressure to Perform and Prove Themselves

    00:12:53 The Japan Airlines Buddhist Monk Case Study

    00:17:31 The Power of Difference in Marketing

    00:22:31 Why Difference Matters

    00:25:45 Cultural Trends vs. Fads

    00:28:16 Unlocking Difference: Confidence and Self-Belief

    00:30:08 Practical Ways to Embrace Difference

    00:35:57 Creativity, Safe Spaces, and Community Support

    00:37:18 Career Highs and Learnings

    00:43:10 Advice for Marketers of Tomorrow

    Host: Abigail Dixon FCIM/ICF | LinkedIn

    Guest: 💥 Amy Kean 💥 | LinkedIn

    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.

    Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.

    Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.

    Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    46 min
  • Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn

    Episode 162 – Personal branding with guest Laura Fox: How to build an authentic, personal brand on LinkedIn
    2 Mar 2026
    Episode #162. A topic of personal understanding, today we're discussing personal branding for marketers – the benefits of embracing the LinkedIn platform to connect, share your voice, learn, inspire, network and for your future career development. Abby's guest expert is Laura Fox who helps individuals and companies to use LinkedIn to their advantage, whether for visibility, growth or leadership positioning. After working at LinkedIn for over 7 years, Laura set up the LinkedIn Fox as a LinkedIn strategist, trainer and speaker – working with a range of clients from individuals and SMEs to large scale companies like Mattel, Unilever, London Business School and more In this episode, Laura shares her definition of building personal brands, the real-life benefits of doing so, overcoming fears and time constraints, best practice for engagement, plus Laura's 3Ps to start to build your personal brand. Plus Laura's advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Personal Branding 00:02:46 Defining Personal Brand on LinkedIn 00:04:33 Being Memorable and Relatable 00:06:45 Real-World Benefits of LinkedIn 00:09:40 Overcoming Barriers to Using LinkedIn 00:11:19 Best Practice Approach for Success 00:18:03 Measuring: Quality Over Quantity 00:24:48 Personal vs. Company Use of LinkedIn 00:28:19 Laura Fox's Three P's Framework 00:32:51 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Laura Fox | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    34 min
  • Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed

    Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed
    16 Feb 2026
    Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past experiences to help you build trust in your future choices. Joining Abby is legendary senior marketer, M&S's Sharry Cramond. Sharry is a multi-award winning marketer – named in the list of the world's top 100 marketers as well as The Marketing Society's prestigious Inspirational Leader award. With a wealth of experience, Sharry leads marketing for Marks and Spencer, one of the UK's most loved and trusted brands and is published author of 'Win Your Lottery". In this episode, Sharry shares her personal story and perspective on self-belief, why it's important for marketers, examples of how she applies positive mindset, and the power of goal-setting. As well as telling the M&S case study about how they have leveraged their workforce to become brand ambassadors. Plus Sharry's 'Highs and Grows' and advice for marketers of tomorrow 00:00:00 Introduction to Self-Belief and Mindset 00:02:38 Sharry's Perspective on Self-Belief 00:05:30 The Importance of Self-Belief for Marketers 00:08:17 Building Self-Belief: Shari's Personal Story 00:13:24 Developing a 'Healthy Thinking Diet' 00:15:26 Radiators vs. Drains: Energy, Attitude and Mindset 00:21:16 Accountability and Achieving Goals 00:22:52 Belief and Commitment in Teams 00:26:30 Key Behaviours for Career Success 00:31:18 The M&S Ambassador Case Study 00:39:54 Sharry's Career Highs and 'Grows' Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Sharry Cramond | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    45 min
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