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The Whitespark Local Update

The Whitespark Local Update

De : Darren Shaw & Claire Carlile
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The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.© 2026 Darren Shaw & Claire Carlile Economie Marketing et ventes
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    Épisodes
    • New GBP Feature, AI Isn't Replacing Local Search, LSA Tips | E20 The Whitespark Local Update
      Feb 17 2026

      Claire Carlile and Darren Shaw are back to recap the most important local SEO developments from the past two weeks. In this episode, they cover:

      📝 Google Reviews Bug on Chrome (Vinay Toshniwal)

      📝 New “Insights” section in GBP (Dipa Gandhi)

      📝 AI Isn’t Replacing Local Search (Crystal Carter on the NearMemo podcast)

      📝 How to improve LSA visibility (Eric Levine on the NearMemo podcast)

      📝 What if User Satisfaction is the most important factor in SEO? (Marie Haynes)

      📝 Moving from a Google-shaped Web to an Agent-shaped Web (Mike King)

      📝 Does Schema Help with AI Visibility? (Mark Williams-Cook)

      😍 Whitespark Local Ranking Grids

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      18 min
    • GBP Eligibility, Optimizing for AI Citations, & Google Support Tips | E19 The Whitespark Local Update
      Feb 3 2026

      Claire Carlile and Darren Shaw are back with a fresh roundup of the most important local SEO updates from last week. In this episode, they cover:

      📝 Ranking in Google's AI Results in 2026 with Mike King (SterlingSky)

      📝 The local SEO gatekeeper: How Google defines your entity (Claudia Tomina)

      📝 Franchise Website Migration & Improved Local SEO For BTDT (Kick Point)

      📝 We've Analysed 236 SEO, Content, Social, and Digital PR case studies (Rise at Seven)

      📝 Whitespark’s Ultimate Guide to Local Business Reputation Management (Miriam Ellis)

      📝 The Future of Brand Visibility: Optimizing for AI Citations with Dan Petrovic & Jes Scholz (Patrick Hathaway, Sitebulb)

      📝 How To Contact GBP Support (Stefan Somborac)

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      17 min
    • Clone Yourself w/ AI, GBP Suspension Spike, & Long Titles Are Bad? | E18 The Whitespark Local Update
      Jan 27 2026

      It was a busy week in local SEO, so Claire and Darren are breaking down the updates you actually need to know.
      In this episode, they talk about:

      📝 Query Fan-Out in Practice: Turning One Search into an Omnimedia Content Plan (Francine Monahan)

      📝 Tough Reinstatement Season Reminder (Vinay Toshniwal)

      📝 Common Crawl is Interesting (Cyrus S.)

      📝 Google’s announcement on the ‘Universal Commerce Protocol (UCP)’

      📝 What UCP Means for Ecommerce SEO: Preparing for Agentic Commerce (Aleyda Solis)

      📝 Meta Title Tags Length SEO Experiment (Dr James Davidson)

      📝 How to Clone Yourself (or make an AI advisor for anything) (Orbitmedia)

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      19 min
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