In this episode of The Wealthy Coach Podcast, Kendra sits down with Jana Osofsky, a long-form content strategist, to break down a smarter, more sustainable way for health and wellness coaches and practitioners to market their businesses without burning out.

Jana explains why weekly blogging and scattered content strategies often fail busy practitioners, and how building a capsule blog library of high-converting, long-form content can become the foundation for all of your marketing. From social posts and emails to podcasting, presentations, and referrals, this approach prioritizes depth, clarity, and repetition over constant creation.

If you’re a health coach, practitioner, or service provider who feels stretched thin and tired of trying to “keep up” with content, this conversation will help you rethink how you create, repurpose, and leverage your messaging so it actually drives clients.

In this episode you'll learn:

In this episode, Kendra interviews Jana Osofsky, a long-form content strategist who helps health and wellness practitioners attract clients using a blog-first marketing approach.

You’ll learn:

• Why most practitioners don’t have time to be “full-time marketers” and why that’s okay
• What a capsule blog library is and how it supports consistent, cohesive messaging
• Why repetition builds trust (and why your audience won’t get bored of hearing the same ideas)
• How to repurpose one long-form blog across social media, email, podcasts, presentations, and more
• The difference between writing content to educate vs. writing content that prepares someone to buy
• How blogging supports referrals, authority, and long-term visibility without relying on trends
• Why being a business owner with a blog is very different from being a blogger

Jana Osofsky

Jana Osofsky is a marketing expert, content strategist, and Pinterest educator for coaches, practitioners and service providers.

She’s the creator of High-leverage Content, the system for turning your thought leadership ideas into a capsule library of evergreen blog posts that convert fast and often — and gets you off the content treadmill.

Jana’s current mission is to help her students lean into prioritizing evergreen content, spend less time feeding the insatiable social media monster, and make more sales.

She teaches conversion blog writing and Pinterest marketing as the the two primary strategies to help people achieve this.

Website: https://janaomedia.com/

Follow Jana on Threads: @janaomedia

FREE TRAINING: Sign Clients with a High-Converting Capsule Blog

Resources mentioned:

Apply for HCA & get your free biz audit: https://go.kendraperry.net-apply-hca

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

If your social media content used to work and now it feels like you’re shouting into the void, this episode is your wake-up call to take a different approach. Kendra breaks down why educational, “how-to” content is no longer converting at the top of the funnel and why trying to out-teach the internet (or ChatGPT) is a losing game in 2026.

You’ll learn what actually works now; content that helps people feel something. Kendra explains why personality, perspective, and opinion are now the product, and how standing for something (even when it ruffles feathers) is the fastest way to build trust, connection, and demand.

This episode is a must-listen for coaches and practitioners who feel stuck creating “safe” content that gets ignored. If you’re ready to stop being a watered-down version of Google and start building an audience of right-fit clients who actually care what you think, this conversation will show you exactly how to shift your content—without burning everything down.

In this episode you'll learn:

• The Shift in Consumer Behavior that is Affecting Your Engagement
• The Decline of Educational Content and How to better Adjust its Placement
• The Key Content Types for 2026
• Implementing Story-Based and Value-Based Content and Embracing the Risk that Comes with it
• The Practical Steps to Navigate Through This Transition

Resources mentioned:

Apply for HCA: https://go.kendraperry.net/apply-hca

Join my email list: https://long-paper-7772.kit.com/4a9ee354f1

Watch on Youtube HERE

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

As a salesperson, you need to shift your mindset on objections. Objections are actually signals that mean your customer is close to buying. Time is the most important thing in life. So if people are willing to object rather than just saying “no,” that means they are still interested.

Join Kendra Perry on this "BEST OF" episode as she talks to entrepreneurial-based Sales Coach, Speaker, Corporate Sales Trainer, and an Exactly What to Say™ Certified Guide, Nicole Cramer. Listen in as Nicole shares three magic phrases you can use to handle customer objections. Learn how to really understand the customer and see where they are coming from. Find that curiosity inside them so you can make the sale. Discover these three magic phrases today!

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy