Thinking about switching platforms because someone told you “WordPress is better for SEO”? Let’s unpack that. In this episode, we break down what actually impacts your rankings, what doesn’t, and when moving your website really makes sense.

From WordPress and Shopify to Squarespace, Wix, Webflow, and Showit — we’re covering how each platform stacks up for SEO, what hidden costs to watch out for, and how to protect your traffic if you ever do migrate.

If you’ve been wondering whether to move your site, this episode will help you make a confident, informed decision.

💡 In This Episode:

• Why you might be thinking about moving your site
• What actually affects SEO — and what doesn’t
• Real talk: WordPress vs. Wix vs. Squarespace vs. Shopify
• When a site migration actually makes sense
• How to move your site without losing SEO equity
• A step-by-step checklist for safe migration
• The truth about “better SEO” - it’s not your CMS, it’s your strategy

🔗 Resources Mentioned:

• Blog: Should You Move Your Website for SEO?
• Well Optimized SEO Workshops
• Free Consultation Call - Book Here

Accessibility extends far beyond the physical world—it applies to your website, too.

In this episode, we break down why ADA compliance is about more than just checking a legal box. It’s about creating an inclusive digital space that works for everyone. And, when you make your site accessible, you’re also making it more SEO-friendly.

We’ll cover:

• Why ADA compliance matters for all businesses
• How accessibility and SEO share the same ultimate goal: a better user experience
• The overlap between assistive technology (like screen readers) and voice search optimization
• Practical ways ADA compliance supports technical SEO, on-page SEO, and user engagement

At the end of the day, accessibility comes first. SEO just happens to benefit along the way.

Links & Resources:

• Read more on our blog
• Book a consult call to get an audit for your website

Search isn’t what it used to be. In 2025, people are searching in full sentences, skipping the Google search bar, and turning to AI tools, social platforms, and even their phone cameras to find answers and products. If your SEO strategy is still focused only on short keywords and traditional search, you’re leaving money on the table.

In this episode, we break down the biggest shifts happening in search behavior right now—plus how to adapt so your business shows up wherever your audience is looking. We’ll cover:

• Why searches with 5+ words are growing 1.5x faster than short queries
• How Gen Z is reshaping search with AI, voice, image, and social platforms
• The rise of Google Lens and what “commercial intent” means for your sales
• Simple SEO updates to future-proof your strategy
• How to align Google, social, and AI-driven search into one cohesive plan

Search is becoming more human, more visual, and more multi-platform than ever. The businesses that win will be the ones that evolve with it.

Resources & Links Mentioned in This Episode:

• Book a call with Well Optimized SEO
• Follow Well Optimized SEO on Instagram
• Read the full blog: Search Behavior Is Changing: How to Update Your Strategy