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The WE Pivot Podcast

The WE Pivot Podcast

De : Tona & Al Haywood
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The WE Pivot Podcast educates women entrepreneurs on the different digital marketing strategies, tools, and the newest trends and insights that have helped others succeed. Al and Tona have crafted each episode to help you learn the strategies, tools, and techniques you need to compete online while cheering you along the way!

© 2025 The WE Pivot Podcast
Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • Clarity Over Chaos: How Simplifying Your Marketing Changes Everything
      Sep 18 2025

      Feeling overwhelmed by trying to be everywhere at once? Finding clarity in your digital marketing strategy is the real game-changer.

      In this episode, Tona shares her personal journey from exhausting herself across multiple platforms to finding sustainable growth by focusing solely on her Facebook business page.

      You’ll hear:
      • The burnout and frustration that comes from spreading yourself too thin across multiple platforms
      • How simplifying to one platform created space for deeper audience understanding
      • Why slow, steady growth with higher engagement is more valuable than chasing follower counts
      • The realization that clarity, not more hustle, is the missing piece for most entrepreneurs
      • How focusing on the right things rather than all the things leads to sustainable growth

      👉 Quick Action Step: After you listen, pick one platform you enjoy most and commit to showing up there this week. Don’t worry about being everywhere. Start with clarity, not chaos.

      Grab your copy of You’re Not Behind, You Just Need Clarity to get a simple, pressure-free roadmap that will help you focus on what matters.

      If you’d like to reach out and let me know how much you enjoyed this podcast, feel free to email me at support@haywoodsbs.com.


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      6 min
    • SEO for Business Growth with Brittany Herzberg
      Aug 12 2025

      What if your content could work harder and longer for your business instead of disappearing after 24 hours? In this eye-opening conversation with SEO expert Brittany Herzberg, we explore why search engine optimization deserves a central place in your marketing strategy even if you have been avoiding it because it feels too technical or overwhelming.

      Brittany shares her journey from massage therapist to copywriter to SEO specialist, revealing how she discovered the power of optimization almost by accident while building a location-independent business. Her refreshingly straightforward approach cuts through the intimidation factor and shows you how to create content that drives sustainable website traffic for years.

      “I help people create content that lasts longer than the stomach flu,” Brittany says, perfectly capturing the fleeting nature of social media posts compared to SEO-optimized blogs, podcasts, and YouTube videos. You will also learn the three essential questions every entrepreneur should answer before creating content:

      1. Who do you help?
      2. How do you help them?
      3. What do you want to be known for?

      Through inspiring success stories like a client who gained 15,000 monthly visitors through consistent blogging and another who landed a six-month contract within weeks of making targeted SEO changes Brittany proves you do not need technical expertise or a big budget to start seeing results.

      Whether you are launching your first business or pivoting for the fifth time you will leave this episode with practical SEO tips to move beyond the hamster wheel of social media and build lasting visibility that attracts your ideal clients when they are actively searching for solutions.

      Listen now to learn how to grow your visibility on Google and follow The We Pivot Podcast for more of the strategies and encouragement you need to keep showing up in your business.

      📌 Connect with Brittany Herzberg
      Website: https://brittanyherzberg.com

      📌 Connect with Haywood Digital Marketing
      Website: https://www.haywooddigitalmarketing.com

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      35 min
    • The Social Media Content Generator That Helped Me Finally Post Consistently
      Jul 11 2025

      Have you ever stared at your screen, knowing you should be posting but having no idea what to say?

      Same.

      I’m Tona, and I’m back after hitting reset on my business, my website, and this podcast. In this episode, I’m sharing why I stepped away, how comparison held me back, and the tool I built that finally helped me show up online without overthinking every post.

      This isn’t just another “use AI” pep talk. It’s my real story of feeling overwhelmed and inconsistent and how creating my own social media content generator changed everything for me.

      If you have been struggling to stay visible, keep your voice authentic, or write content that connects, this episode is for you.

      I hope this reminds you that it is never too late to start fresh.

      Ready to stop overthinking your content and finally show up consistently? Check out the demo at www.haywooddigitalmarketing.com and see how this tool can help make writing feel easy again in your voice, for your people.


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      7 min
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