Épisodes

  • Rewriting the Mother Code at 43

    Rewriting the Mother Code at 43
    Feb 5 2026
    Discover how award-winning journalist Ruthie Ackerman challenged every motherhood myth and became a first-time mother at 43 in this powerful episode about midlife reinvention and career change. In this conversation, we explore Ruthie's journey from believing she inherited a "flaw" that made her unsuitable for motherhood to writing the critically acclaimed memoir "The Mother Code." Learn how she navigated perimenopause career change, questioned limiting beliefs, and discovered alternative models of motherhood that allowed her to pursue both creative work and caregiving.If you're a midlife woman wondering whether it's too late to start over during menopause, change careers, or pursue your creative dreams, this episode offers proof that life after 40 can include profound transformation. Ruthie shares practical strategies for building courage capital through writing, scheduling your brave work, and learning to receive support—essential wisdom for any woman pursuing midlife dreams.What You'll Learn:How to change careers after 40 with authenticity — Ruthie's path from journalism to memoir writing and book coachingStarting over during menopause with creative courage — Becoming a first-time mother at 43 and pursuing writing simultaneouslyBuilding confidence after 40 as a creative professional — Practical strategies for scheduling your brave workPerimenopause motivation for women writers — Turning down the volume on your inner critic while creatingWomen over 40 rewriting their stories — Questioning inherited beliefs and family narrativesMidlife transformation through authentic storytelling — How memoir writing became Ruthie's path to courageSecond act career success stories — From published journalist to acclaimed memoirist and book coachKey Timestamps:0:00 - Introduction4:00 - The family narrative that shaped Ruthie's entire life9:00 - Discovering alternative models of "outlaw motherhood"17:00 - The courage to write when your inner critic screams24:30 - Over-functioning and learning to receive support31:00 - Her first book deal fell through, then Random House said yes (after 37 rejections)37:00 - Uplifting other uplifters: Sloane Davidson nominationKey Takeaways:For midlife career changers: Success isn't about being fearless—it's about doing the work scared and showing up consistently with a calendar block that says your work mattersFor women over 40 seeking purpose: Question the stories you've inherited. Sometimes our most limiting beliefs are just narratives waiting to be investigated with a journalist's curiosityFor perimenopause creatives: You don't need to silence your inner critic, just actively choose not to listen while you create your most authentic workFeatured Quote:"The only thing I could think is that continuing to write is the most worthy, courageous thing that I could do." — Ruthie AckermanResources & Links:Ruthie's memoir: "The Mother Code: My Story of Love, Loss, and the Myths That Shape Us"Instagram: @ruackermanLinkedIn: linkedin.com/in/ruthieackermanThe Ignite Writers Collective (Ruthie's book coaching practice)Ruthie's Substack: "The Spark" (monthly recommendations, craft lessons, and writer spotlights)About Ruthie Ackerman:Award-winning author Ruthie Ackerman's writing has appeared in Vogue, Glamour, O Magazine, The New York Times, The Atlantic, and more. Her Modern Love essay for the New York Times became the launching point for her memoir, "The Mother Code: My Story of Love, Loss, and the Myths That Shape Us." Ruthie launched The Ignite Writers Collective in 2019 and has since become an in-demand book coach and developmental editor helping women over 40 tell their most authentic stories. A Peabody Award-winning former producer for The Colbert Report and Columbia Journalism School alumna, she became a first-time mother at 43, proving it's never too late for a second act career transformation. She lives in Brooklyn with her family.About Your Host:Aransas Savas is a wellbeing and leadership coach specializing in helping women over 40 navigate midlife transitions, career changes, and second-act reinvention. With 20+ years of behavioral research experience partnering with companies like Disney, Weight Watchers, and Best Buy, she hosts The Uplifters Podcast, featuring women doing transformative work in the second half of their lives. Aransas brings both research rigor and personal experience to conversations about courage capital, midlife transformation, and building meaningful second acts.Connect with Aransas:Instagram: @aransas_savasPodcast Instagram: @the_uplifters_podcastTikTok: @theuplifterspodcastFacebook: Aransas SavasWebsite: theuplifterspodcast.comYouTube: @theuplifterspodcastLinkedIn: Aransas SavasKeywords:perimenopause career change, women over 40, midlife reinvention, menopause second act, starting over at 40, women changing careers 40s, midlife transition women, second half of life, courage capital, midlife transformation, women writers over 40, creative ...
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    43 min
  • Is It Burnout, Postpartum, or Perimenopause?

    Is It Burnout, Postpartum, or Perimenopause?
    Jan 29 2026
    After two decades climbing the corporate ladder in finance, Karissa Pfeffer hit what she thought was burnout. As a working mom navigating the pandemic, she blamed her exhaustion, anxiety, and brain fog on postpartum recovery and work stress. But at 41, she discovered the real culprit: perimenopause. This revelation transformed her understanding of what women over 40 experience in the workplace—and why 13% of women leave their careers due to unmanaged menopause symptoms.In this episode, Karissa shares her journey from high-achieving corporate executive to certified health coach and founder of Perimenopause Power. She reveals why midlife career changes often happen when women are struggling with undiagnosed hormonal shifts, how nervous system regulation is the missing piece in perimenopause management, and what companies must do to stop losing their most experienced female employees. If you're a woman over 40 wondering why you feel "off," or if you're an employer watching talented women walk away, this conversation will change everything you thought you knew about midlife transition and workplace wellbeing.What You'll Learn:How to recognize perimenopause symptoms in women over 40 — Why fatigue, anxiety, and brain fog aren't "just stress" and can start as early as 35Why nervous system regulation matters more than diet for perimenopause — The cortisol connection between stress, hormones, and that stubborn midlife weight gainHow women over 40 can reclaim energy during perimenopause — Simple daily practices that actually move the needle without adding more to your plateWhy 13% of women leave careers due to menopause symptoms — The shocking workplace cost of unaddressed perimenopause (and how to prevent it)What companies should do to support women in perimenopause — Practical policies that save money while keeping talented employees thrivingHow to make midlife career transitions with hormonal shifts — Why understanding your body changes everything about navigating work and life after 40Starting over at 40 as an entrepreneur with perimenopause — How Karissa built a thriving business while managing symptoms and redefining successKey Timestamps:0:00 - Introduction3:30 - The moment Karissa realized it wasn't burnout—it was perimenopause8:00 - Why symptoms can start at 35 and last for years before diagnosis13:00 - The breaking point: taking a company buyout at 4118:30 - Why nervous system regulation matters more than most people realize24:00 - The cortisol-perimenopause connection and midlife weight gain29:00 - Five-minute practices that actually reduce symptoms35:00 - Why 13% of women leave careers due to perimenopause40:00 - What companies must do to support women in this transition45:00 - Setting boundaries in your 40s and saying no without guilt50:00 - Redefining success: making less money but being happierKey Takeaways:For women over 40 experiencing unexplained symptoms: Perimenopause can start as early as 35. If you're exhausted, anxious, or dealing with brain fog that you're attributing to "just stress," get your hormones checked—and remember that nervous system regulation is just as important as diet and exercise.For midlife women considering career changes: Before you assume you're burnt out or failing, rule out perimenopause. Understanding what's happening in your body changes everything about how you manage your energy and make career decisions.For employers of women over 40: The cost of losing experienced female employees to unmanaged perimenopause is astronomical—$650K to $1.2 million for even small companies. Simple accommodations like flexible work policies, education, and support can save money while keeping top talent.Featured Quote:"I'm not crazy. My hormones are." — Karissa PfefferResources & Links:Karissa's Coaching Collective: Affordable group coaching for women navigating perimenopause www.perimenopause-power.com/collectiveConnect with Karissa: Instagram: @perimenopause-power; https://www.linkedin.com/in/karissa-pfeffer/ Related Uplifters Episodes:Shannon Russell: Second Act Career SuccessMelanie Cohen: Design Your Healthy Life StrategyLisa Crozier: Sobriety and Purpose After 40Jennifer Maanavi: Building Physique 57 in MidlifeAbout Karissa Pfeffer:Karissa Pfeffer is a certified health coach and founder of Perimenopause Power, dedicated to helping women over 40 understand what's happening in their bodies during perimenopause so they don't have to leave their careers. After spending over a decade in corporate finance and data analytics, Karissa experienced firsthand the devastating impact of undiagnosed perimenopause—the exhaustion, anxiety, and brain fog that she initially attributed to postpartum recovery and work stress. At 41, she took a company buyout hoping for relief, only to discover her symptoms were hormonal.Now, Karissa works with individual women through coaching and with corporations to provide education and policy changes that keep talented midlife women ...
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    50 min
  • #145: Starting a Nonprofit After 40

    #145: Starting a Nonprofit After 40
    Jan 22 2026
    If you’ve ever wondered, “Is it too late for me to...” the answer’s NO and The Uplifters are about to show you why. This space is for purpose-driven women who want to do big, brave things in the second half of their lives. I’m your host, Aransas Savas, and I’ve spent the last 20 years at the intersection of behavior change research and coaching.This month for the new year, we're exploring new beginnings with award-winning author Sahar Delijani, perimenopause expert Karissa Pfeffer, comedian-filmmaker Mandy Fabian, and today, Dawn Veselka, who co-founded Cards2Warriors. Welcome to the Uplifters!Listen to this episode if...* You’ve been wanting to start something meaningful but have no idea where to begin* You’re navigating chronic illness (yours or a loved one’s) and feeling invisible* You’ve been telling yourself you need all the answers before you can take the first step* You’re a caregiver who never gets asked “how are YOU doing?”* You’re wondering if it’s too late to build something new in midlifeIs there any better feeling than receiving hand-written love notes in the mail? Today’s guest, Dawn Veselka, built an entire movement around this moment. For 15 years, she’s watched her daughter Sadie navigate chronic illness and rare disease. Somewhere in that long journey of appointments and advocacy, Dawn discovered that most patients, families, and caregivers don’t only need a medical breakthrough, they also need to know someone sees them.Dawn’s StoryDawn didn’t set out to build a nonprofit. She was a radiation therapist treating cancer patients, raising a daughter with complex medical needs, living a full life that already demanded a lot from her. But being the parent of a child with chronic illness, taught her things about isolation that most people never have to understand.Sadie’s diagnosis took years to piece together. Even now, Dawn describes her daughter as having a “mix of diseases” that doesn’t fit neatly into any single category. That’s the reality for so many people living with rare diseases (there are 7,000 of them, and 95% have zero treatment options). These patients and families are navigating without a map, often without a community, frequently without anyone who truly understands.Dawn spent decades in healthcare, but starting Cards2Warriors required an entirely different skill set. She grew up in the generation where typing class was the closest thing to technology training. Now she needed to build databases, manage logistics, create tech systems secure enough to protect patient information. “When you need $30,000 to build your tech to send cards, it doesn’t compute,” she laughs. “But we finally got everything in place.”Like so many of us in midlife, who are translating our experiences into new impactful chapters, Dawn had to own not knowing. No tech background. No nonprofit experience. No clue how to fundraise at scale. Just a clear vision that people battling chronic illness deserved to feel seen, and the willingness to figure out the rest as she went. And recent neuroscientific research teaches us that our midlife brains are uniquely positioned for this kind of work. After decades of pattern recognition and problem-solving across multiple domains (career, caregiving, navigating complex systems), we’re extraordinarily well-equipped to see connections others miss and build solutions that actually work. The challenge isn’t capability. It’s overcoming the belief that major career shifts or new ventures require starting from scratch when, in fact, we’re bringing irreplaceable expertise to the table.Today, Cards2Warriors operates with a simple but powerful model: anyone can sign up to receive cards, anyone can join their card crew to write them, and they don’t require proof of diagnosis or limit support to specific diseases. They’ve built a community of warriors supporting warriors, high school students learning how to talk to people with chronic illness, and volunteers creating tangible reminders of hope. Dawn’s goal is to send 100,000 cards, and she’s well over halfway. The stories that fuel her work are profoundly moving, so grab your tissues for this episode. Her Courage PracticeTethering to Purpose Through StoryDawn’s courage practice isn’t a morning routine or meditation ritual. It’s tethering herself to the pain, both her own and the pain of the people they serve. When the tech fails or the funding falls through or she’s staring at another problem she doesn’t know how to solve, she goes back to the stories.She thinks about the patients. She thinks about caregivers who burst into tears because someone finally acknowledged their invisible work. She thinks about her own daughter Sadie, and all those years of navigating illness without a roadmap.This isn’t about toxic positivity. It’s about remembering why the work matters when everything in her wants to give up. As the stories keep multiplying, her ...
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    39 min
  • #144: Creative Courage at Any Age

    #144: Creative Courage at Any Age
    Jan 15 2026
    If you’ve ever wondered, “Is it too late for me to...” the answer’s NO and The Uplifters are about to show you why. This space is for purpose-driven women who want to do big, brave things in the second half of their lives. I’m your host, Aransas Savas, and I’ve spent the last 20 years at the intersection of behavior change research and coaching.This month for the new year, we're exploring new beginnings with award-winning author Sahar Delijani, Dawn Veselka who co-founded Cards2Warriors (sending over 48,000 cards of hope to people battling chronic illness), perimenopause expert Karissa Pfeffer, and today, comedian-filmmaker Mandy Fabian. Welcome to the Uplifters!Listen to this episode if...* You’ve been putting off a creative project because you don’t feel ready yet* You’re expanding into something new and feeling simultaneously excited and terrified* You need permission to acknowledge your fears without letting them stop you* You’re tired of feeling like you should have it all figured out before you begin* You want to understand how successful creators avoid self-doubt (spoiler: they don’t)Carla Zanoni sent me this illustration 👆 from Mari Andrew just as I was sitting down to tell you about my conversation with Mandy Fabian on The Uplifters Podcast. I always thought (hoped) the Giant Iceberg of Creative Fear would get smaller over time. Turns out that’s not the case. If anything, it gets bigger.Because the more we create, the more we know what can go wrong. The more we put ourselves out there, the more aware we become of all the ways we might fail. The more we risk, the more we have to lose. It’s like Mandy says in today’s conversation: “When you start to expand, it can feel like you’re smaller because the space around you gets bigger to make space for everything that you’ve got to give.”Now, if I could draw like Mari, I’d sketch a picture of myself in a disorientingly large room wearing a bear skin with my legs and arms stretched wide, opening my mouth wide and filling it with my great big voice. (No, I haven’t become a furry. Yes, it’ll make sense when you hear the episode.) Mandy has been making the choice to step into the bigger space over and over again throughout her creative life. As a comedian, filmmaker, and singer-songwriter, she’s built a career on saying yes to projects that scare her, projects where she’s not entirely sure she knows what she’s doing.Her latest film, Just Plus None (streaming now on Apple TV and Amazon Prime), is a romantic comedy with a twist: the protagonist doesn’t end up with anyone. Instead, she ends up with herself. It’s a film about a woman who’s messy and flawed and doesn’t know how to be a maid of honor, who has loud, unashamed sexual desires, who makes mistakes and learns to love herself where she is. It’s the kind of film that challenges what we think women in rom-coms should be like (and what we think our own journeys toward self-acceptance should look like).Creating it required Mandy to wrestle with the same noisy fears we all do, but courage alone doesn't write the script, find the funding, or push through the three weeks of intense therapy required at the start of the project. So in this episode, we talk about her actual practices for managing fear, the specific ways she processes doubt, and how she's learned to hear limiting beliefs differently (not as truth, but as challenges that prove she needs to be in the room).Her Courage PracticeMandy has developed what might be my favorite courage practice I’ve heard on this show: the therapeutic tantrum.Here’s how it works: When fear and doubt and anxiety are overwhelming, she doesn’t try to positive-think her way through it. Instead, she gives herself permission to throw a full-blown tantrum, either on a friend’s voicemail (with permission to delete without listening) or in her journal or just out loud to herself.She lets herself be “the most scaredy cat, petty, mean-spirited towards myself and anybody else.” She argues for all her limitations. She whines and stomps her feet and declares how unfair everything is and how nobody ever helps her and how she’s going to fail and everyone will laugh.And then she lets it pass.“I let that do for as long as I have to, so that it has its moment,” she explains. “And usually then I go, okay, that’s that. Now let’s work on the other part of it.”What Mandy understands is something most of us resist: those feelings need to be expressed, not suppressed. When we try to bypass them or pretend they don’t exist, they don’t go away. They just turn into a toxic filter that colors everything we see. But when we give them a neutral space to exist, acknowledge them fully, and let them run their course, they lose their power. It’s like she’s created a wind phone for her fears ((H/T Lia Buffa De Feo ), a safe place to release them so they don’t poison her creative process. And then, once the ...
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    46 min
  • #143: What Life-and-Death Courage Teaches Us About Daily Bravery in Midlife

    #143: What Life-and-Death Courage Teaches Us About Daily Bravery in Midlife
    Jan 8 2026
    If you’ve ever wondered, “Is it too late for me to...” the answer’s NO—and The Uplifters are about to show you why. This space is for purpose-driven women who want to do big, brave things in the second half of their lives. I’m your host, Aransas Savas, and I’ve spent the last 20 years at the intersection of behavior change research and coaching.This month for the new year, we're exploring new beginnings with award-winning author Sahar Delijani, Dawn Veselka who co-founded Cards2Warriors (sending over 48,000 cards of hope to people battling chronic illness), perimenopause expert Karissa Pfeffer, and comedian-filmmaker Mandy Fabian. Welcome to the Uplifters!Listen to this episode if...* You’re carrying stories that feel too big, too painful, or too important to keep inside* You’ve felt paralyzed by the question “who am I to write this/say this/share this?”* You’re looking for courage to do something big and brave this yearMost of us will never face the kind of capital C Courage that Sahar Delijani writes about, even though lately it doesn’t feel far off. The kind where speaking your beliefs can cost you your freedom, your family, your life. I’ve spent years studying courage, coaching women through their biggest transitions, and interviewing hundreds of people doing brave things. But this conversation taught me so much about the ways great big acts of courage inform the little daily ones, and vice-versa.Sahar writes about people who faced imprisonment, execution, and systematic persecution. But telling their stories? That took a different kind of courage entirely. The daily kind. The kind that shows up when you’re sitting at your laptop, terrified, wondering who gave you permission to tell these stories. The kind that requires you to keep going when every voice in your head says you’re not ready, you’re betraying secrets, you don’t have the right.That’s the courage most of us actually need to learn: how to do the thing we feel called to do even when we’re scared, how to tell the truth even when we were taught to keep it hidden, how to take up space with our voices, our stories, our work, especially in midlife when so much of the world tells us our time has passed.So when Sahar Delijani, whose debut novel Children of the Jacaranda Tree has been translated into 32 languages and published in more than 75 countries, agreed to talk with me, I wanted to understand: How does witnessing extraordinary Courage inform the ordinary courage we need every day? How do you build the stamina to keep doing brave things when the work requires revisiting trauma again and again? And what can those of us doing “smaller” brave things (career changes, creative pursuits, truth-telling in our own lives) learn from someone who’s documenting capital-C Courage?Turns out: everything.Her StorySahar grew up in the aftermath of the 1979 Iranian revolution, in the shadow of her family’s activism and imprisonment. Her parents were among thousands arrested in 1983 for their political beliefs. Her mother was pregnant at the time. Sahar was born in Evin prison, Tehran’s notorious political prison, and spent her first month there before her grandparents raised her alongside her brother and cousin (also born in prison).The 1988 mass executions took her uncle’s life while her parents, fortunately, had already been released. But the trauma didn’t end when her parents came home. It lived in the silence, in the things they couldn’t talk about, in the ways their imprisonment shaped every aspect of their lives even after their release.For years, Sahar didn’t talk about any of it either. Moving to California at age 12 meant geographic distance from Iran, but it also meant the stories stayed locked away. It wasn’t until she decided to write Children of the Jacaranda Tree that she began to unlock those stories, not just for herself, but for others who lived through similar experiences around the world.The book chronicles the lives of families affected by political imprisonment in Iran, weaving together stories of life inside prison walls and the ripple effects on everyone outside them. It follows children born into this tragedy, including those born in prison like Sahar, as they grow up and decide what to do with the legacy of their parents’ courage and sacrifice. Writing it meant breaking decades of silence, meant asking her parents to revisit their most painful memories, and making private family trauma public.In this episode, we talk about what it takes to keep going when your work requires you to revisit the hardest parts of your life again and again, how she rebuilds her courage between projects, how she processes the weight of speaking for others, how she maintains boundaries while staying open to her own feelings, and how she remembers why these stories matter when the cost of telling them feels too high.5 Ways Sahar Delijani Shows Us How to Build Our Courage Capital:* She reconnects ...
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    38 min
  • Building Connection in Lonely Times: Celine McGee and The Compliment Squad

    Building Connection in Lonely Times: Celine McGee and The Compliment Squad
    Dec 26 2025

    In an era of unprecedented social isolation and loneliness, one Philadelphia engineer is combating disconnection one compliment at a time. Celine McGee, who works in corporate telecommunications by day, has spent over a decade approaching strangers with genuine compliments and cards that say "pass it on"—creating what she calls the Compliment Squad.

    What started with a single compliment during a neighborhood walk has evolved into a grassroots movement challenging our collective fear of talking to strangers. Celine shares how she overcomes the vulnerability of approaching people she's never met, why creating connection matters more than perfection, and how small acts of courage can create butterfly effects of kindness.

    In this conversation, we explore the crisis of loneliness affecting our communities, practical strategies for overcoming social anxiety, and why sometimes the bravest thing we can do is simply tell someone their shoes look cool. Whether you're an introvert wanting to connect more or someone who believes we need more human interaction in our increasingly digital world, this episode offers both inspiration and practical tools for building courage through everyday connection.

    What You'll Learn:
    1. How to overcome fear of talking to strangers — Practical strategies for approaching people you don't know with genuine compliments
    2. Building everyday courage through small acts — Why starting with simple compliments can help you develop confidence in all areas of life
    3. Creating community connection in isolated times — How one person's small initiative can ripple out to create meaningful change
    4. Navigating social anxiety with purpose — Turning awkwardness into opportunities for authentic human connection
    5. Sustaining passion projects alongside demanding careers — Strategies for keeping personal missions alive when corporate work drains your energy

    Key Timestamps:

    0:00 - Introduction 4:30 - The origin story of the Compliment Squad 11:45 - Overcoming the vulnerability of approaching strangers 18:20 - How compliments can bridge social divisions 24:15 - Katie's wisdom: "If you haven't been punched in the face, you're fine" 28:45 - Enlisting amplifiers to grow the movement 33:00 - Courage practices for connection

    Key Takeaways:
    1. For anyone struggling with social connection: Compliments are one of the lowest-barrier ways to break the ice and create authentic moments with strangers
    2. For those managing fear of rejection: Research shows that even imperfect compliments land well—the intention matters more than perfect execution
    3. For community builders: Creating movements doesn't require perfection or grand gestures; it starts with doing more of what already feels good and inviting others to join you

    Featured Quote:

    "If you haven't been punched in the face so far, you're fine. So my point is like I compliment a lot of people I've never seen before or spoken to, and it's fine. So people shouldn't be scared just to give a compliment in any setting." — Celine McGee (quoting her friend Katie)

    Resources & Links:
    1. Follow the...

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    40 min
  • How to Ask for Help Without Apologizing with Neeshi's Gita Vellanki

    How to Ask for Help Without Apologizing with Neeshi's Gita Vellanki
    Dec 19 2025

    What if the key to building your midlife business isn't having all the answers but knowing how to ask the right questions? In this episode, we meet Gita Vellanki, founder of Neeshi, who left a successful career in high tech to create functional foods for women navigating menstruation, perimenopause, and menopause. After watching her daughter struggle with debilitating periods and experiencing her own perimenopausal chaos, Gita drew on her grandmother's wisdom about food as medicine and created a line of chocolate spreads designed to help women feel better without sacrificing pleasure.

    But Gita's journey from corporate executive to midlife founder wasn't about having the perfect credentials. With zero background in CPG or marketing, she had to learn how to leverage the resources she did have, get specific about her gaps, and become her own loudest advocate. This is a masterclass in starting over at 40, asking for help without apologizing, and building courage capital one brave choice at a time.

    Whether you're considering a perimenopause career change, wondering about starting a business during menopause, or simply trying to figure out how to take the leap when you don't feel ready, Gita's story offers practical wisdom for women over 40 starting businesses and reclaiming their power in the midlife transition women experience.

    What You'll Learn:
    1. How to start a business after 40 without feeling ready - Gita shares how she began Neeshi with zero CPG experience, learning to leverage what she had rather than waiting for perfect credentials
    2. Perimenopause business strategies for women entrepreneurs - How to identify and fill skill gaps like marketing while building a mission-driven company
    3. Starting over at 40 with limited resources - Practical advice on using your existing network, even when it feels irrelevant to your new venture
    4. Women over 40 overcoming self-doubt as founders - Why following up doesn't mean being pushy, and how to stop interpreting silence as rejection
    5. Midlife career change through purpose-driven work - How personal pain can become the foundation for meaningful business that helps others
    6. Building confidence after 40 as a female founder - The courage practice of asking for help without apology, and trading stress for realistic timelines
    7. Menopause wellness business success stories - From frozen products to hero spreads: how to pivot without judgment when your first idea doesn't work

    Key Timestamps:

    0:00 - Introduction

    2:15 - How Neeshi was born from watching her daughter suffer

    6:30 - Gita's own perimenopause journey and discovering the power of functional food

    10:00 - The pivot from frozen products to chocolate spreads

    13:15 - Leveraging your existing resources even when they feel irrelevant

    16:45 - The marketing challenge and learning new skills at 40+

    20:00 - Why asking for help became her superpower

    23:00 - Trading stress for timeline: letting go of artificial urgency

    26:45 - Supporting Neeshi and connecting with Gita

    Key Takeaways:
    1. For...

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    32 min
  • Why Midlife Is Actually Peak Entrepreneurship Age - From Beauty Executive to "Geriatric Founder" at 44

    Why Midlife Is Actually Peak Entrepreneurship Age - From Beauty Executive to "Geriatric Founder" at 44
    Dec 11 2025

    What happens when health challenges in your 40s become the catalyst for a complete career reinvention? In this episode, Kimberle Lau shares her journey from 20-year beauty industry executive to founder of Bake Me Healthy, an allergen-free, plant-based baking company. After pregnancy-induced food intolerances and a breast cancer risk diagnosis, Kimberle left corporate America at 44 to build a mission-driven business serving people with food allergies and intolerances.

    She opens up about being a self-described "risk-averse" founder, discovering that the average founder age is actually 45 (not 25), and learning to focus on "the next three steps" instead of needing the entire roadmap mapped out. We talk about balancing business building with raising teenagers approaching college age, why she tracks sleep like a KPI, and how "micro-wins" serve as signals to keep going when progress feels slow.

    This is an honest conversation about midlife entrepreneurship women over 40, starting a business during perimenopause, women changing careers in their 40s, and building something meaningful when everyone's asking "but when will you break even?"

    What You'll Learn:
    • How to change careers after 40 with purpose — Kimberle shares how 20 years of beauty industry expertise transferred to food entrepreneurship and what made her finally take the leap at 44
    • Starting a business during midlife with family responsibilities — Navigating the reality of building a company while raising teenagers, managing mortgage payments, and planning for college tuition
    • Perimenopause motivation for women entrepreneurs — How health challenges became the catalyst for purpose-driven work and why midlife is actually the right time to start
    • Women over 40 starting businesses — Why the average founder age is 45, not 25, and what advantages decades of experience bring to entrepreneurship
    • Building confidence after 40 as a female founder — Overcoming the "am I ready?" question and learning to trust your next three steps instead of needing the full plan
    • Midlife transformation through purpose — From corporate burnout in beauty to creating inclusive, allergen-free products that serve an underserved community
    • Second act career success strategies — Practical wisdom about evaluating micro-wins, managing risk strategically, and making self-care non-negotiable

    Key Timestamps:

    0:00 - Introduction

    4:00 - From beauty industry executive to food entrepreneur—the health crisis that changed everything

    12:00 - "Am I too risk-averse to be a founder?" and discovering the average founder age is 45

    18:30 - Managing the anxiety of building a business as a mom with college tuition looming

    24:00 - The "next three steps" approach: why you don't need the full roadmap to start

    28:00 - Listening to micro-wins as signals to keep going

    33:00 - The sleep habit tracker: treating self-care like a business KPI

    39:00 - Building a family business: working with her mother and involving her kids

    Key Takeaways:
    • For midlife career changers: The average founder age is 45—your decades of expertise are an asset, not a liability. Starting "late" often means starting with more resources, networks, and pattern recognition than younger founders have.
    • For women over 40 seeking purpose: Health challenges and body changes in midlife can become catalysts for meaningful work. What starts as solving your own problem can become a mission serving thousands of others.
    • For perimenopause entrepreneurs: Risk-aversion doesn't disqualify you from founding something. Strategic risk management—having financial cushion, supportive partners, and

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    31 min