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Is traditional advertising on its last gasp—or are brands just missing the mark? In this episode, Trevor Crump and Mark Goldhart sit down with Blake Brown (Kuru Footwear, True Classic Tees, Kizik) to unpack what it really takes to build a brand that stands out today. They dive into the state of Super Bowl ads, AI’s bid for mainstream acceptance, and why mass-market appeal is dead. Discover why being different (not just good) is the only way to cut through the noise, how personalization beats broad appeal, and what makes customers become true fans.

If you want actionable insights on storytelling, risk-taking, and future-proofing your brand, this conversation is a must-listen.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00 – Nobody Knows Your Brand Yet
03:33 – Blake Brown's Creative Career Journey
05:05 – Creating New Footwear Categories
09:27 – Customer Perspective in Brand Marketing
17:11 – Ugly Ads Often Perform Best
21:16 – Internal Alignment and Customer Focus
24:13 – Super Bowl Ad Reactions
49:57 – Rise of Smaller, Targeted Brands

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Why are once-booming D2C brands like The Honest Company and Traeger pulling out of direct-to-consumer—and what does it mean for your business? In this episode, Mark Goldhart and Trevor Crump break down real-time e-commerce challenges, from Meta ad bugs to the shifting economics of retail vs. online sales. They discuss how consumer behavior and marketing efficiency are evolving, and why clinging to old tactics could stall your growth. Plus, they share insights on authentic user-generated content, the rise of live selling, and what every brand needs to know to stay profitable in today’s changing landscape.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:13 – Online advertising has been harder since 2012
01:55 – Meta bugs impacting performance
02:54 – Waiting before making ad changes
06:42 – UGC and AI ad trends
08:23 – FTC risks with AI testimonials
12:17 – Honest Company shuts D2C
16:31– Honest Company’s billion-dollar valuation
35:16 – Adjust strategy for new growth

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What if ads aren’t the answer to brand growth? In this episode, Jake Carls, co-founder of Midday Squares, shares how authentic storytelling and behind-the-scenes content turn customers into fans. Discover how documenting your journey, building community, and staying human in the age of AI can fuel organic growth.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00 – Introducing Hosts & Guest
00:49 – Midday Squares Mission Overview
01:28 – Brand Inspiration & Aspirations
03:29 – What “Leaning in” Means
11:59 – Why Storytelling Was Prioritized
18:00 – Storytelling Framework & Evolution
24:46 – Authenticity’s Role in Storytelling
41:14 – Thoughts on AI-Generated Content

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Start 2026 strong with The Unstoppable Marketer® as Trevor Crump and Mark Goldhart uncover the secret weapon for thriving in today's crowded e-commerce landscape: storytelling. Explore why the brands winning in 2026 are putting narrative front and center—whether in organic content, paid ads, or product launches. From actionable tips for launching seasonal products early, to leveraging predictive data so you can scale profits without overspending, this episode arms you with practical strategies to outsmart competitors and win your market.

Learn why seasonality matters for product drops, how regression models can help you roadmap your scale, and why standout creative is more important than ever in the age of "AI slop." Hear inspiring client success stories and get specific advice on using relatable moments and open-loop tension to connect with your audience—plus, why it's okay to experiment and fail on your path to unbeatable growth.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00 – The Power of Storytelling & Seasonality
03:23 – Ecom Forecast: CPM Trends and Timing Product Launches
08:19 – Data-Driven Scaling & Real Client Success
15:03 – Creative Campaigns: Open Loops, Casts & Culture
37:25 – Final Takeaways: Experiment, Stand Out & Win

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Kick off Season 5 of The Unstoppable Marketer® as Trevor Crump and Mark Goldhart break down the 2026 e-commerce landscape, including January trends, strategies for Q1 growth, and creative marketing approaches like demarketing and cohort analysis. Get actionable tips for boosting your brand with data-driven insights, smart offers, and standout campaigns that cut through the noise. Subscribe for expert takes on ad strategy, profitable customer growth, and real brand case studies to help you scale this year.

Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!

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In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing revenue versus variable profits. They share unconventional tactics like tripling ad spend during high-demand periods and why turning off discount codes when slashing prices prevents margin erosion.

Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!

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Mark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and demand capture, the importance of the "filter phase" for negative keywords, and why post-purchase surveys asking "how long have you been searching?" can transform your channel strategy. Mark shares real examples of brands hitting their best new customer acquisition days in October—typically a down month—by properly leveraging Google alongside Meta.

Connect with the Unstoppable Marketer on Instagram, Facebook, X, and youtube @unstoppablemarkerspodcast and share your thoughts on channel diversification strategies.

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In this episode Trevor and Mark dive into the challenges keeping e-commerce owners and agency leaders up at night. They explore the impact of AI-generated content, shifting social media landscapes, and macroeconomic pressures on consumer spending. The duo discusses strategies for standing out in a crowded market, the importance of consistent customer touchpoints, and why brands must adapt to new efficiency standards. Despite current hurdles, they highlight opportunities for growth and success in the evolving digital marketplace.

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