Couverture de The Unscripted SEO Interview Podcast

The Unscripted SEO Interview Podcast

The Unscripted SEO Interview Podcast

De : Jeremy Rivera
Écouter gratuitement

À propos de ce contenu audio

Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.

© 2025 The Unscripted SEO Interview Podcast
Direction Economie Management et direction
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !
    Épisodes
    • Benas Leonavicius on AI Search Optimization, Scaling Freelance SEO, and Why Keynote Speakers Need Basic SEO
      Feb 9 2026

      Benas Leonavicius
      Freelance SEO Consultant & Agency Builder
      Website | LinkedIn | Substack

      Benas Leonavicius has spent 10 years in the SEO trenches—from working with large e-commerce sites to navigating the bureaucratic nightmare of enterprise SaaS SEO. Now he's building an agency focused on keynote speakers, authors, and coaches, where basic SEO fundamentals deliver outsized results.

      In this conversation, we dive deep into:

      • Why AI search optimization is the new frontier (and why tracking is nearly impossible)
      • How to actually appear in ChatGPT and AI overviews
      • The shift from website-centric to entity-centric SEO
      • Why SaaS companies are terrible clients for freelance SEO scalability
      • The #1 thing keynote speakers get wrong (hint: they don't mention their keywords)
      • Whether new people should enter SEO in 2025

      If you're a freelancer trying to scale, a speaker trying to get found, or anyone wondering how AI is changing search—this episode is for you.

      Key Topics Discussed AI Search Optimization (11:11 - 21:03)
      • The biggest challenge with AI search: tracking is nearly impossible
      • How ChatGPT and Perplexity source their answers (training data + tiered Google searches)
      • Why speaker bureaus and listicles dominate AI search results for keynote speakers
      • The 25% consistency problem: AI gives different answers to different users
      • Backlinks, PR, mentions, and social media as the foundation of AI visibility
      • How to reverse-engineer AI sources by simply asking ChatGPT what it referenced
      The SaaS SEO Nightmare (03:47 - 07:34)
      • Why SaaS companies limit freelancer scalability (1-2 clients max per month)
      • The JIRA ticket trap: submitting tickets just to edit meta descriptions
      • Managing multiple stakeholders with competing priorities
      • How product changes constantly disrupt long-term SEO strategy
      • Why Benas stopped taking SaaS clients despite their lucrative budgets
      Keynote Speaker SEO Opportunities (02:14 - 03:47, 25:19 - 28:10)
      • Why 90% of speakers have zero SEO optimization
      • The differentiation trap: avoiding keywords to sound unique
      • The highest ROI fix: adding proper meta titles with target keywords
      • Why speakers already have strong websites—they just don't know it
      • Talk Thrive Agency: Benas's keynote speaker SEO service
      Content vs. Links vs. Technical SEO (07:34 - 09:07)
      • Why Benas focuses on on-page content optimization
      • Link building feels "solved" and basic in 2025
      • Technical SEO's limitations for most businesses
      • Finding the middle ground between all three domains
      AI Content Creation Reality Check (09:07 - 11:11)
      • ChatGPT as "your most popular but least trained customer support rep" (Matt Brooks, SEOteric)
      • Why Benas doesn't jump on new AI tools immediately
      • Using AI as a brainstorming and first draft tool, not a final solution
      • The hallucination and authenticity problem with over-reliance
      Entity SEO vs. Website SEO (15:21 - 20:08)
      • How LLMs use training databases and tiered search results
      • Getting third-party content ranked, even when it's not on your site
      • Why digital visibility is shifting from website-centric to entity-centric
      • Direct traffic increasing as people find brands through AI, not clicks
      • Impressions mattering more than clicks (the Instagram-ification of search)
      Should You Freelance in SEO Today? (21:03 - 23:24)
      • Why...
      Afficher plus Afficher moins
      28 min
    • Jeremy Yang on Paid Ads Strategy and the SEO-SEM Divide
      Feb 6 2026

      In this episode, Jeremy Rivera sits down with Jeremy Yang, founder of Digital Goliath, to explore the often-siloed world of paid advertising and how it intersects with SEO. Managing over $450,000 in monthly ad spend, Jeremy Yang shares brutal truths about Google Ads setup mistakes, the death of exact match keywords, and why most businesses fail at Meta advertising before they even start.

      From offshore Google support nightmares to the "bullets in the chamber" framework for platform selection, this conversation reveals what seven years of hands-on PPC experience teaches you about digital marketing that no certification ever will.

      Guest

      Jeremy Yang
      Founder, Digital Goliath
      Website | LinkedIn

      Jeremy founded Digital Goliath seven years ago and currently manages about $450,000 per month in ad spend across Google Ads and Meta platforms. Based in Sydney, Australia, he works with small to mid-sized businesses and white labels for larger agencies, specializing in high-accountability, hands-on campaign management.

      Key Topics Discussed The SEO-SEM Divide (00:00 - 05:00)
      • Why paid ads and SEO teams rarely communicate
      • Operational intensity differences between channels
      • Knowledge-sharing culture in PPC vs. SEO communities
      • Why Google gives advertisers more data than SEOs get
      Google Ads Setup Nightmares (05:00 - 10:00)
      • The fox guarding the henhouse: letting Google set up your campaigns
      • Offshore vs. onshore Google support experiences
      • Most common setup errors (cramming everything into one campaign)
      • Why following scripts doesn't work in modern PPC
      The Death of Exact Match (10:00 - 15:00)
      • How Google Ads has shifted to theme-based campaigns
      • Everything is "broad-ish" now regardless of match type settings
      • Competitor brands sneaking into your keyword auctions
      • Performance Max and the return of negative lists
      • ROAS-based campaign structuring for e-commerce
      Display Ads: Remarketing Only (15:00 - 20:00)
      • Why display should only be used for remarketing
      • The spammy site problem and how to exclude them
      • Diminishing returns on display, YouTube, and discovery feeds
      • Strategic use of minimal display budgets ($10-20) for brand presence
      Platform Selection Framework (20:00 - 30:00)
      • "How many bullets you got in the chamber?" - the content asset question
      • Meta is about burnout: why you need consistent creative production
      • When to go 80% Google, 20% Bing (service businesses without video)
      • When Meta makes sense (businesses with UGC and video capabilities)
      • Real-world example: Bubble.com Casting (children's modeling agency)
      Cost Realities Nobody Discusses (30:00 - 35:00)
      • High-CPC industries: $200/click for tow trucks, $150/click for credit cards
      • Why $30/click for lawyers isn't unusual
      • Budget requirements for competitive industries
      • When to rely on Performance Max vs. traditional search campaigns
      SEO Value Proposition for Small Business (35:00 - 45:00)
      • If you run out of ad budget, your campaign's over
      • SEO builds appreciable assets that compound over time
      • The upscale effect vs. the burn rate of paid ads
      • Working with ads teams to target expensive keywords organically
      • Client filtering: not every client is worth acquiring
      AI Overviews and the Future of Search (45:00 - 55:00)
      • ChatGPT ads platform: $60-80 CPMs for businesses spending $1M+
      • The "charge and forget" model vs. nuanced ad platforms
      • AI overview impact: 25-40% traffic loss for publisher sites
      • The mea...
      Afficher plus Afficher moins
      48 min
    • Content Marketing Mastery with Cauveé: How to Build Your Personal Brand Empire
      Feb 5 2026

      Summary

      In this episode of the Unscripted SEO podcast, Keith Breseé and Cauveé, the inspiration engineer, delve into the intricacies of content marketing. They discuss the importance of platforms like Substack and Beehive for community building, the necessity of finding one's niche, and the long-term strategies required for effective content creation. The conversation also covers the significance of understanding market gaps, leveraging influencer marketing, and the role of paid advertising. Additionally, they emphasize the importance of crafting effective hooks, storytelling, and utilizing AI tools for content creation. The episode concludes with insights on building relationships and the long game in personal branding.

      Takeaways

      • Substack is a powerful tool for building a community.
      • Decide whether to follow trends or focus on your passion.
      • Always provide value in your content to generate leads.
      • Content creation is a long-term commitment.
      • Reverse engineer your content strategy from your goals.
      • Understand your market and conduct competitor analysis.
      • Influencer marketing can significantly boost visibility.
      • Paid advertising can help in gaining traction.
      • Mastering hooks and storytelling is crucial for engagement.
      • Building relationships is key to long-term success.

      Afficher plus Afficher moins
      1 h et 5 min
    Aucun commentaire pour le moment