The Ultimate Go-To-Market Playbook for Accounting Services
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The Ultimate Go-To-Market Playbook for Accounting Services
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Most accounting firms are still billing by the hour and marketing to everyone. Both are killing their margins.
Vega and Axon break down the 2026 go-to-market playbook for accounting firms ready to ditch the generalist model, productize their services into fixed-fee tiers, and build a recurring revenue engine that scales without them.
From niche specialization and the death of the billable hour to private equity disruption and the hybrid human-AI model, this is what winning looks like in accounting today.
Search Neon Primer on Spotify to follow the show.
Neon Aliens builds the marketing systems your business actually needs to capture and convert leads like this. Learn more at neonaliens.com.
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