Discover how Katalina Mayorga built El Camino Travel into a powerhouse for the "bold woman traveler" without spending a dime on traditional ads. In this episode, Katalina shares her journey from international development to creating a brand that prioritizes deep cultural immersion and local economic impact. You'll learn how she utilizes high-end photography and "scroll-stopping" content to drive a massive word-of-mouth engine.

Katalina also reveals the business strategy behind her thriving digital community, which boasts an incredible 40% repeat booking rate. Explore how niche specialization and radical brand trust can cut through the noise of the modern travel industry. Whether you're an entrepreneur or a travel enthusiast, this masterclass in community-building offers essential insights into making travelers feel seen, safe, and inspired.

Mike Petrakis, Co-founder & CEO of Batch, joins the podcast to discuss how they became the top app for planning group celebrations like Bachelorette parties. He dives deep into Batch's evolution from a commission-based Online Travel Agency (OTA) model to a "digital billboard" marketing engine for small businesses.

In this episode, we cover the secrets to their B2C acquisition, how they leverage virality (K-Factor) , and their strategy for building a strong, well-positioned brand.

Tune in to hear why Mike believes owning the customer is key in the age of AI and how Batch is building the "celebration economy".

In this episode of "Trailblazing Tactics," hear from Barbara, Global Director of Marketing and CRM at Summit One Vanderbilt, as she reveals the strategies that have driven success for world-class attractions. Discover how to balance innovative tactics with data-driven results, and why looking "behind the curtain" of your analytics is crucial.

Key topics include:

• A Winning Campaign: Learn how a lead generation campaign for Legoland New York achieved an incredible 26 cents per lead and sold out its "first to play" tickets.
• Learning from Data: Hear the story of a "failed" campaign that was actually a success hidden by a data tracking error, highlighting the importance of data integrity.
• Top Marketing Channels: Discover the surprising mix of top-performing channels, where organic search provides the most growth and Connected TV performs nearly as well as search ads.
• Brand-Powered Performance: Understand how a strong brand is essential for boosting performance marketing and creating a deeper connection with your audience.
• Advanced CRM & Tech: Get insights into segmenting your audience with unique categories like "sleepers" and the importance of adopting new technologies like AI to stay ahead.