What does it mean to really 'arrive' in a place? And what's the compelling business case for stillness in tourism? Some of what we'll explore in today's episode...

My guest today is Beáta Szablics, a tourism business strategist, experience designer, and certified forest therapy guide. She was the first-ever guide to host nature therapy sessions on the icy continent of Antarctica.

Most tours or hotel experiences are built on motion. Beáta's work does something quote different. Her work is already enabling guests around the world to truly connect with a place, and to themselves.

Here's what stayed with me after this conversation...

🌍 What Beáta means by place-based sensory experiences, why it's one of the most underused tools in tourism for guest engagement.

🌍 How to make the business case for slowing down in an industry where the entire model has been built on more, and why demand is growing for experiences like this.

🌍 Why guests are sharing that the most powerful moment of their entire trip is moving from 'doing' to 'being', and what that means for the future of designing travel experiences.

This episode is powered by Your Nature Anew, where tourism meets wellbeing.

Enjoyed this episode? Explore 40+ Masterclasses from the industry's leading minds at thetourismreset.com. Video-first. On-demand. Access for All.

The New York Times called Dr Thomas Doherty (author of Surviving Climate Anxiety) the most prominent American advocate of eco psychology. Jeremy Smith is co-author of the Glasgow Declaration on Climate Action in Tourism and has spent more than 20 years at the front line of tourism's response to the climate crisis.

This episode goes somewhere most industry conversations and sustainability conferences don't. Not the spreadsheets, not the pledges - but the psychological reality of operating in an industry navigating one of the defining tensions of our time.

This episode is powered by Your Nature Anew, where tourism meets wellbeing. Beàta Szablics supports hotels, tour operators, agencies, DMCs and DMOs to move beyond five stars to five senses. Find out more at yournatureanew.com

Here's what stayed with me after this conversation...

🌍 Why the anxiety you feel about the climate and nature (as someone working in tourism) isn't a weakness, why it's a healthy sign and what it's actually telling you

🌍 What's missing from most tourism businesses' climate response that no emissions spreadsheet will ever fix!

🌍 What Jeremy witnessed on a small island off the coast of Cornwall that completely changed how he sees tourism's role in the world to come

🌍 The three-step framework Thomas uses with clients navigating climate anxiety — and how to apply it to where you are right now

Catch their 5 Minute Reset over at The Tourism Reset. Access on-demand Masterclasses from 40+ of the industry's leading voices. Video first. Zero paywalls. thetourismreset.com.

Timestamps:

00:00 Introduction to Climate Anxiety and Eco-Anxiety

06:56 Personal Journeys: Thomas and Jeremy's Experiences

15:11 Understanding Eco-Anxiety: A Healthy Response

24:04 Navigating Climate Anxiety in the Tourism Industry

34:59 The Human Connection: Emotions vs. Technical Solutions

38:55 The Power of Duality in Environmental Perspectives

41:14 Gendered Perspectives on Nature and Nurturing

43:34 Complexity and Connection in Environmental Education

46:55 Navigating Climate Distress and Information Overload

49:33 Finding Grounding in Nature and Local News

51:06 Slowing Down in an Accelerated World

56:10 Environmental Identity and Personal Connection to Nature

01:01:19 Engaging with Nature Through Tourism

01:06:25 The Role of Tourism in Climate Awareness

01:11:24 Identifying Personal Environmental Identity

01:14:03 Personal Practices for Grounding and Reconnection

Join Katie Thompson and a panel of leading experts live on the 2nd of April for Rethinking Flying, a live learning event only at thetourismreset.com. Or catch the recording.

What truths would the aviation industry rather you didn't know? In this episode we find out.

This week I sat down with Katie Thompson. Twenty years in the cockpit. Head of Flight Safety at NetJets. Responsible for hundreds of aircraft and thousands of pilots. An insider. And someone who walked away from a career she loved.

Katie isn't criticising or finger pointing from the outside. She's here to create change and share the solutions which already exist. Including how to reduce aviation emissions by up to 50%, today. Not as a promise of tomorrow.

Want to learn more and equip yourself with the facts? A brand new MASTERCLASS on this topic drops in spring 2026, developed with leading researchers, professors and experts. Available only at thetourismreset.com

If you'd like to read the book Katie recommended:

• All We Can Save - Katharine Wilkinson & Ayana Elizabeth Johnson (Editors)